DreamWorks Animation has launched its YouTube arm, DreamWorksTV, with a slew of “vloggers” that you’ve come to know on the big screen (including Shrek, Puss in Boots and Kung Fu Panda) — and quite a few original newcomers, too.
As of Monday morning, DWA is officially cashing in on the No. 1 reason it bought Awesomeness TV for $33 million plus incentives last year: so it could leverage its popular animated characters online and help launch a bunch of new ones.
DreamWorksTV “combines DreamWorks Animation’s expertise as a global family entertainment brand with the digital savvy of AwesomenessTV,” the company said in a statement. DWA also shared several video clips exclusively with Mashable that will appear on DreamWorksTV for its Monday launch and in the coming days, including Shrek dispensing dubious oral hygiene advice (above).
Besides vlog posts from its stable of time-tested ‘toons, DreamWorksTV is also featuring original live-action shorts, including family-friendly reality shows Prank My Parents and Record Setter Kids; original animated web series like Jimmy Blue Shorts and Report Card.
If there was any doubt that AwesomenessTV is a huge part of this new effort, look no further than its founder, Brian Robbins, who is overseeing it for DreamWorks Animation.
“We’re tapping into the invaluable knowledge that Brian has amassed from his success with AwesomenessTV to create a unique, short-form, laugh-out-loud mobile experience for families,” DWA’s CEO Jeffrey Katzenberg said. “This is a huge opportunity for the DreamWorks brand.”
Additional series include kid-comedian sketch comedy show OMG; ensemble comedy Public Pool, which is actually about the goings-on at a public pool; Fifi: Cat Therapist, about a house cat who dispenses advice to neighborhood animals; best-of-web-shorts curation Watch This; and RetroToons, highlights from DreamWorks Animation’s classic media library.
Look for more original series on DreamWorksTV as summer rolls on, including Richie Rich, an original scripted series based on the comic book character.
Original post here.