Bryan Jerden who has worked on prominent movie trailers such as Prometheus, The Dark Knight Rises, Harry Potter, Rise of the Planet of the Apes and Inception, among many others shares his knowledge in this interview in Sound Design.
According to Jerden, “trailers have become a distinct form of media and really have come quite a long way. Today we have itunes, youtube, websites dedicated to video game trailers, venues like Comicon and E3 and they are all packed with trailers and featurettes and I am constantly amazed on how many hits some trailers get on the web. There are just so many avenues for viewers now. No longer are the days when trailers are just shoved in front of a movie at a low level and mixed in stereo (although that still happens) but with all the other places to experience trailers in full volume, it is no wonder that they have taken on a whole new life.”
Read the full interview here.