Posts Tagged ‘Social Media Marketing’

Ultimate Guide to Startup Marketing

Friday, January 17th, 2014

Cogswell’s curriculum has a strong emphasis on entrepreneurship and helping our students develop the skills they need to build a successful enterprise.  The College offers a degree in Digital Media Management and focuses on entrepreneurial thought, customer discovery, project management and business practices within the expanding marketplace of digital media.

One of the skills that receives lots of attention is how to market your startup. We found this helpful slideshare presentation that walks you through the basics. The offers tips for choosing a market, defining keywords, setting core metrics, choosing social media networks, creating social media content, measuring against benchmarks and much more.

Click here to learn more about our Digital Media Management program.

12 Insights into the Emotional Marketing Revolution

Friday, August 30th, 2013

Best-selling author, Seth Godin, shared his experience in creating the human connection in digital marketing in a webinar sponsored by Vocus. Projecteve published this great recap on his observations on making that all important connection with your audience.

Two of his suggestions are: “Don’t yell to the masses, whisper to a few” and “If we expect to build connections, we have to expect to be generous.”

Check out the other 10 and let us know what you think.