Social Media has definitely changed the way we do business. Gone are the days when advertisers tell the public what it wants. Maybe it was bound to happen anyway but social media has hastened the transition that puts the public in the driver’s seat.
The film industry has felt the impact now that anyone with a video camera or cell phone can create a film and get it viewed across multiple public platforms. Some of these films have gained traction around specific causes or issues.
HootSuite put together an interesting look at how film companies have learned to use the power of social media to promote their films and engage their audiences.