Yes, small developers can take on Goliath but don’t expect to beat them if you play by Goliath’s rules. In an article by Chris Gray for Gamasutra, the author talks about his experience as a small developer and what you can learn from for four small developers (Supercell, Mojang, Imangi and Plague Inc.) who managed to out-maneuver the big guys each in their own way.
One interesting fact from the article – a political scientist named Ivan Arreguín-Toft looked at every war fought in the past two hundred years between strong and weak combatants. He found that when the underdogs acknowledged their weakness and chose an unconventional strategy, the “David’s” won in 63.6 percent of the cases. So, when underdogs choose not to play by Goliath’s rules, they win, even when everything we think we know about power says they shouldn’t.
Which strategy do you think will work best for you?