Your business is your baby and who can know it better than you? You know what will work and what won’t. So if someone comes to you with an idea you ‘know’ won’t work how do you react? Do you shut it down or do you at least consider putting it to the test?
If the former is your reaction, you might have what Barry Schuler, author of this article in Inc., calls a “stubborn case of Auto-Preemption Syndrome (APS).” According to Schuler, we all suffer from APS from time to time but it can be fatal in the entrepreneurial world.
Symptom: You become convinced a particular approach is futile, thus you refuse to even attempt it. Failure is guaranteed.
- Borrow a page from a classic brainstorming technique where every formal brainstorming session begins with the group listing ideas
- Suspend disbelief
- Belief in the power of yes
What do you do to overcome internal objections?