Posts Tagged ‘Marketing your app’

How to Create an Effective App Demo Video

Friday, February 7th, 2014

You’ve built a great app that you are sure will have a large audience. The next question is how do you get the word out – you know, market it. Many app developer are turning to demo videos to entice potential users to check it out and from there hopefully download it.

So what are some elements that lead to a successful demo video? According to this article in DevsBuildIt by Sean Casto, CEO of Alliance member PreApps, here are a few tips:

  • Choose your tools carefully
  • Don’t shy away from creativity
  • Harness the power with a strong voice
  • Keep it to the point
  • Hook the viewers

Please share links to any great demo videos you have seen.

Getting Your App to Market: Tips from Papaya Marketer

Thursday, April 11th, 2013

Join Justin Mauldin, Director of Marketing at Papaya Mobile in this Application Developers Alliance interview.

He talks about the need to understand your niche audience, the importance of engaging influencers in the pre-launch period and how to stand out among the million other apps on the market. Learn the steps you need to take to avoid becoming a zombie app.

Check out the video.