Posts Tagged ‘interactive media’

Audio Fills Us With a Sense of Time and Place

Wednesday, February 12th, 2014

As you listen to the sound of wind in the trees, the gentle burble of a nearby stream or the chirp of birds, you might physically be sitting in your living room but mentally you are far away. In this beautifully written article in Gamasutra by Sound Designer Damian Kastbauer, you are given the opportunity to take a look at his vision of the future of interactive audio experiences.

Sound has the ability to put us in a specific time and place associated with that sound. In the article he says, “I remain lost in thought as the sound of rushing water catches my memory. My mind is transported to a sunny day from my past. A reunion has brought family members together…”

The piece is an introduction to his Oxford Handbook of Interactive Audio (due 2014) in which he imagines the ability to synthesize the long-ago sounds of earth circa 2012 and the technology it took to get to this point. “It was during this time in simulation technology that our industry was just beginning to iron out inconsistencies inherent within the burgeoning field of procedural audio, synthesis, and the advanced manipulation of dynamic sound: baby steps toward the expansive fully realized simulation I’m testing today.”

Can you think of a time that sound has taken you to a different time and place?

Moonbot Animates Chipotle’s ‘The Scarecrow’ Project

Tuesday, October 15th, 2013

Interactive marketing – what exactly is it? We’re hearing the term more and more but over the past few years consumers are beginning to see this concept in action. As reported in Animation Magazine, here’s a great example is the new animated short and game app created by Moonbot for Chipotle Mexican Grill.

Award-winning Moonbot created “The Scarecrow,” campaign that depicts a scarecrow’s fight to ensure that people have a wholesome alternative to processed food. The game is available for free download in the Apple App Store and the short film can be viewed below and at www.scarecrowgame.com.

The game, designed for iPhone, iPad and iPod touch, allows users to visit the animated world and correct the wrongs committed by Crow Foods.

Can you think of other interactive marketing examples? Hint, some of your favorite television shows may have an interactive element.

The Importance of Storytelling for Brand Recognition

Thursday, October 3rd, 2013

With all of the social media options available and connectedness of today’s consumer, storytelling to relate the sales message has come into new vogue. This technique makes each message personal as the intended audience uses its imagination to fill in the detail.

The Adweek article states, “There is little hesitation in knowing we operate in a cultural and technological world where consumers know everything about a brand, from who owns it to where and how products are manufactured and sold. As a result of this, companies are now evaluated by much more than their products. We are in a world where a brand’s values and the emotions they evoke are narrative material.”

What helps you remember a marketing message?