Posts Tagged ‘innovation’

Sony Shines in Golden Globe Ad

Monday, January 20th, 2014

Bringing together art and engineering talent.

Sony is running a multifaceted media campaign that harkens back to their early days of innovation and pushing the envelope. They ran an ad during the Golden Globes award show that got to the heart of their philosophy. When I watched the video clip, all I could think was that sure looks like a day at Cogswell College.

They say, “When you combine the artist with the engineers, you get something really new – something special.” The ad went on to say, “when great thinkers combine with great doers, 1 + 1 can equal 3.” So true! Great things happen when you create an environment that encourages – and even demands – collaboration across disciplines.

Walk into any classroom at Cogswell, step into the student lounge or listen to conversations taking place in our hallways – and you know you are in a unique place. Students and faculty are passionate about what they do and are eager to learn from each other.

Our next Open House is February 22. Why not RSVP now and come see for yourself how well we have integrated art and engineering? Step into our world of possibilities.

Doug Solomon on Innovation

Friday, February 24th, 2012

Lecture about Innovation in New Venture

Yesterday I had the great honor and pleasure of sitting in on a class that was being led by a immensely genius man; Doug Solomon. The school was lucky to have a connection to his employer, IDEO, a company that deals in creating innovative solutions for companies. In Cogswell’s Entrepreneurial marketing class students work on marketing plans for their ventures while being instructed in marketing strategy for start-ups. They bring in a guest speaker each week to discuss real life topics. Doug graciously decided to come to the school and give a talk about innovation for new ventures to the Marketing class. The information that he provided on the creative process and the steps that are required to really understand the product, service or content for a client was by far some of the best I have ever heard. I was not alone in my opinion of Mr. Solomon, the students and faculty had many questions for him through his talk and soaked up his answers like it was distilled success. I think I speak for everyone who was there that we look forward to trying to get Doug back for another talk sometime soon.

-Zombie

The Evolution of the Unreal Engine

Thursday, January 26th, 2012

Unreal Engine

I have been playing games for a long time now and I can still remember when I first went to a friends house for a LAN party. I walked into the room and everyone was jumping around in this cool high-tech-ish world, shooting each other and using really crazy weapons. I leaned over to my friend and asked what everyone was playing and he told me it was something called “Unreal Tournament“. To me at the time, the graphics were pretty amazing but it was the game play and physics that really caught my eye. After that day I was totally sold on the Unreal Engine and the way that Epic Games would push each version so much further.

The reason I am writing about Unreal Engine is I was browsing Reddit for some relevent articles and saw this image.

The Evolution of Unreal Engine: http://i.imgur.com/XS6BH.jpg

I just love the visual jumps in ability to use higher resolution maps and overall quality of game models, animation, physics and all the cool stuff that comes along with the release of a new version of a developers kit. And then! I remembered the trailer that I saw at GDC 2011.

Epic’s Unreal Engine 3 Tech Demo:
http://www.youtube.com/watch?v=KzjsTt_DzCw&feature=related

When I watch demo’s like that and read articles about the future of gaming, technology, creative innovation and just the freedom to breath life something sooooo amazing just gets me so stoked! I can’t wait to see what the game designers here at Cogswell will do with this technology when it lands in their laps.

-Zombie