Posts Tagged ‘Ikka Paananen’

Supercell Embraces Failure

Friday, November 22nd, 2013

It’s time to uncork the champagne – not because the company has released another wildly successful mobile game – but because one of their mobile apps failed. The company is responsible for “Clash of the Clans” and “Hay Day” but has also had games that haven’t been as successful.

“We don’t pretend failing is fun — people dedicate their lives to gaming production and sometimes the products get killed — but we get so much from that failure. We analyze and talk about what went well and what didn’t. We pop a bottle of champagne to celebrate what we learned,” said Supercell CEO Ilkka Paananen in this article in Mashable.

In addition to the company’s quirky attitude about failure, it also fosters numerous ways to encourage creativity and innovation within its employee ranks.

What lessons would you like to implement in your business?