In a campaign is designed to drive consumers to see and experience the Sony 4K TVs, the company brings creative innovators together, pairs them with new Sony technology and encourages them to unleash their imaginations.
According to the report in CG World, “the spot sets several important milestones, as it is among first commercials to embrace true 4K both in production and delivery (with a companion piece being shown in 4K at retail locations), utilizing the technology that raises definition by four times that of your standard HD television. Additionally, the spaceship created by VFX company MPC is the largest asset ever created for TV.”
This first production was directed by Garth Davis (co-director of Top of the Lake) and shot by Academy Award-winning cinematographer Claudio Miranda ( Life of Pi), and imagines the limitless potential of Davis’ vision, as realized through the new 4K Ultra High Definition TV.
Check out the video of the commercial.
What do you think about the commercial and the potential for the 4K technology?