If your game was the only one in town – and it was fun to play, then you would have no problem finding a multitude of players eager to purchase your creation. However, with more than 150,000 games in the app store, it’s all too easy to get lost in the crowd.
In order to get their work in front of their intended audiences, more game designers are turning to incentivized networks or app discovery platforms to make sure people can find them. Some platforms buy traffic from other incentivized networks, increasing your risk of buying duplicate traffic. So how do you go about choosing the right network for your work?
This article in Venture Beat, offers helpful tips for choosing the right network for you – choose a ‘destination’ app discovery network, integrate a social media plan and focus on user engagement.
What do you think about incentivizing programs?