Posts Tagged ‘game design and development’

Video Gaming and Healthcare Industries Collaborate to Deliver Dual-Effect Treatment

Thursday, July 17th, 2014

Do you suffer from anxiety, depression, foggy memory, or lack of focus? Your doctor may soon prescribe video games as a form of mental therapy.  In his recent article “Will Doctors Soon Prescribe Videogames?” Adam Bluestein reveals that brain-training games are quickly being welcomed as a means of therapy by both the neuroscience as well as pharmaceutical companies. The game featured in the attached video is called Neuroracer, “a specifically designed driving game… [for] age-related cognitive decline in senior citizens, improving memory, attention, and the ability to multitask.” says Bluestein.

However gaming-based health solutions aren’t limited to the senior market. Another Neuroracer platform game called EVO is being developed, by game maker Alkili Interactive Labs, for adolescent to middle age adult tablet users. “The game is currently being deployed in about a half dozen clinical trials, testing its effectiveness for improving function in kids with ADHD (in collaboration with Shire) and autism, treating depression (with the National Institutes of Health), and detecting early signs of Alzheimer’s disease (with Pfizer).” Says Bluestein.

Pharmaceutical companies are partnering with game developers to market drug-software “eFormulations”. “Imagine picking up your medication and finding a software code on the package that directs you to a complementary game,” Bluestein said. This will be particularly helpful in aiding general anxiety disorder. Benzodiazepine is the standard prescription, which usually requires a component of deep breathing and meditation. The games are designed to put the patient at ease and in a state of serenity needed to react with the medication.

Cogswell offers programs in Game Design and Development combining both engineering and art for games and various forms of interactive technology.  The possibilities of merging game design with the healthcare industry open up lots of potential directions for future designers.

Where do you see the partnership between the two industries leading? What other industries do you think may merge with game design in the future? Let us know in the comments!

Source: Fast Company