Posts Tagged ‘Entrepreneurship’

Entrepreneurship 101 – Identifying market opportunities

Thursday, April 14th, 2011

Remain permanently oberservant

Entrepreneurs are not born, they are trained. We all have a shot at success and fame and it all starts with one ever-persistent thought, “I want to make my own business.” In order to do so, you must find an opportunity to provide a product or service to the public that is either unique, slightly better than the competition, or less expensive than the competition. This is how you do it…

Catching the Entrepreneurial Spirit

Friday, March 25th, 2011

If you missed it this morning, we were the host of Founders Space in the Silicon Valley. There were around 30 founders from different industries with companies who wanted advice for early stage to late stage ventures. Among the crowd were several of our entrepreneurship students, all actively taking part in the discussions. The three panelists briefly talked about their investment background, but the topic quickly became what they look for in when investing in a company. Don Reinke, Peter Craddock, and Andy Bartley all gave excellent advice about taking money from angels and vcs, how to become investment ready, and as a treat, their opinions on the future of some industries. After every point from the panel the room was a hypnotic synchronization of head nods.

Even though this event was groundbreaking for our new Entrepreneurship program at Cogswell, it will definitely not be the last of its kind. Staying true to the world of entrepreneurship, we are letting our students get their hands dirty and become immersed into the Silicon Valley culture. Trish Costello, the mastermind behind this innovative degree,  created the program to produce not just world-ready entrepreneurs, but also fully established ventures.

Cogswell has become a mecca of creativity and innovation. Collaboration is innate for our students and the outcome of which will set us en par with the world’s top business schools. We truly are entrepreneurs at heart, n’est pas?

Top Entrepreneur, Doug Mellinger, Speaks at Cogswell College

Friday, October 8th, 2010


Doug Mellinger began his entrepreneurial career at age 13 when he started a lawn mowing service. Never one to think small, his business quickly grew to encompass a small army of neighborhood youngsters as employees. A few years later he purchased a broken soda machine, fixed it, installed it at a local swimming club and found himself in the concessions business.

Mellinger describes an entrepreneur as someone who will do anything they have to do to keep from getting a real job.

The soul of an entrepreneur requires that you open your eyes and your mind to the possibilities around you and break away from preconceived notions of what ‘should be’ and laser in on what is. What product or service are people willing to part with their hard earned cash to get? When you answer that question, then you could be on your way to a successful business. Of course, it needs to be the right product or service, in the right place and at the right time.

He learned this lesson the hard way. In college he and a buddy noticed that boxer shorts were the ‘must have’ wardrobe item and they decided they could make a killing selling them at spring break in Ft. Lauderdale, Florida. They created an impeccable business plan and developed a design so extraordinary it was sure to fly off the shelves. Fate unfortunately had not read their business plan. (more…)

Cogswell College Announces Entrepreneurship Bachelor Degree Program

Friday, July 9th, 2010


Innovate, Creative, Self-Starters with Fresh Ideas Get Hands-on Educational Opportunity

Cogswell Polytechnical College looks forward to welcoming students who have a zest for thinking-outside-the box, an ability to recognize new trends, and a desire to take your pioneering ideas to the next level. If this description sounds like you, then now is the time to act. Classes begin in August with the Fall 2010 term pending final WASC approval.

Cogswell’s Entrepreneurship and Innovation Bachelor of Arts Degree Program focuses on creating an immersive, hands-on educational environment that offers students an inter-disciplinary and collaborative approach for creating new ventures. Rather than engrossing themselves in theory, students at Cogswell College get to roll up their sleeves and get to work on creating a viable plan for their own enterprise. Students are also given the option of specializing in the area of digital media.

The program is designed to challenge students – from a one semester required internship, to entrepreneur forums, a speakers’ series that utilizes the expertise of Silicon Valley entrepreneurs, local business mentors and the opportunity to incubate your venture. The faculty leading this program are experienced entrepreneurs, ready to pass on their hard-won knowledge. The program is especially suited to students who are geared toward team learning, have good interpersonal skills, are strategic thinkers, are comfortable with ambiguity and are able to benefit from a deep, actionable and practice-based education in entrepreneurship.

For those specializing in Digital Media, they should be passionate about digital gaming, sound or animation but also eager to understand the business principles underlying the industry. The ideal student for the Entrepreneurship and Innovation program will not only be a leader and committed to creating a new path but values the need to learn organizational skills, strategic planning and financial acumen in order to succeed.

If you are a Product Manager in an innovative company, want to launch your own start-up or are in Sales, Marketing or Business Development, then this is the program for you. Visit Cogswell College’s website to learn more.

-Bonnie Phelps, Dean of Institutional Advancement