Posts Tagged ‘Entrepreneur’

Ultimate Guide to Startup Marketing

Friday, January 17th, 2014

Cogswell’s curriculum has a strong emphasis on entrepreneurship and helping our students develop the skills they need to build a successful enterprise.  The College offers a degree in Digital Media Management and focuses on entrepreneurial thought, customer discovery, project management and business practices within the expanding marketplace of digital media.

One of the skills that receives lots of attention is how to market your startup. We found this helpful slideshare presentation that walks you through the basics. The offers tips for choosing a market, defining keywords, setting core metrics, choosing social media networks, creating social media content, measuring against benchmarks and much more.

Click here to learn more about our Digital Media Management program.

Becoming an Independent Entrepreneurial Thinker

Monday, July 29th, 2013

Have you ever come up with a great idea – one you thought was uniquely yours – but had a nagging feeling you might have heard it somewhere?

According to this article in, we are programmed to remember things that are familiar but the piece offers some handy tips to help you think more independently and root out those ‘out-of-the-box’ ideas from your subconscious.

The strategies the piece suggests are to: place a lot of constraints on the problem you are trying to solve, combine ideas that seem incongruent and turn to disruptive thinking in order to transform your business.

What other tactics do you use to spark those creative ideas?

Steve Blank on Why a Lean Start-up Changes Everything

Thursday, April 25th, 2013

Why do so many start-ups fail? Entrepreneur and educator, Steve Blank, has developed a method called, the Lean Start-up, that sets the traditional launch of a business on its head. At Cogswell College we’re a big proponent of Mr. Blank’s method.

One of the key tactics he suggests is that start-up founders should actually ask their potential customers whether the proposed product or service is something they actually want. Seems logical but many start-up founders launch their companies based on their vision and not solid market research.

A second mistake that many entrepreneurs make is to create elaborate business plans and assume that the business plan tells them everything they need to know. Blank suggests that entrepreneurs get into more of an iteration and pivot mode.

This comprehensive write-up in the Harvard Business Review about Steve Blank’s method is a must-read for every entrepreneur.

People Making Money

Monday, January 30th, 2012

Successful Entrepreneurs

Every once in a while a really interesting story crosses your path about people who end up successful, doing what they love and making it on their own. A friend here in the office sent me article about quite a few people who made it on their own!!! You guys gotta read these stories about being what I like to call “mega entrepreneurs”. The thing I love about the majority stories the most is that they aren’t really about money, they are about people following their dreams.


Top Entrepreneur, Doug Mellinger, Speaks at Cogswell College

Friday, October 8th, 2010


Doug Mellinger began his entrepreneurial career at age 13 when he started a lawn mowing service. Never one to think small, his business quickly grew to encompass a small army of neighborhood youngsters as employees. A few years later he purchased a broken soda machine, fixed it, installed it at a local swimming club and found himself in the concessions business.

Mellinger describes an entrepreneur as someone who will do anything they have to do to keep from getting a real job.

The soul of an entrepreneur requires that you open your eyes and your mind to the possibilities around you and break away from preconceived notions of what ‘should be’ and laser in on what is. What product or service are people willing to part with their hard earned cash to get? When you answer that question, then you could be on your way to a successful business. Of course, it needs to be the right product or service, in the right place and at the right time.

He learned this lesson the hard way. In college he and a buddy noticed that boxer shorts were the ‘must have’ wardrobe item and they decided they could make a killing selling them at spring break in Ft. Lauderdale, Florida. They created an impeccable business plan and developed a design so extraordinary it was sure to fly off the shelves. Fate unfortunately had not read their business plan. (more…)