Posts Tagged ‘DreamWorks Animation’

PDI Dreamworks Shutting Down

Sunday, February 1st, 2015

From sfgate.com at: http://ww3.hdnux.com/photos/33/17/00/7139330/9/rawImage.jpg


January the 22nd marked a bleak day for the animation industry, as it was officially announced that Dreamworks would be closing its PDI studio in Redwood City.

I think it was pretty apparent that some layoffs would be happening—judging by the disappointments of recent box office sales, it seemed inevitable… however, this was an announcement that really knocked me for a loop.

There will be 500 employees laid off as a result of PDI shutting down. These are incredibly talented artists who have pushed the boundaries of what’s possible in animation. Some of them will be offered positions at the Dreamworks studio in Glendale, but there are still many who will be facing unemployment—creating an even larger pool of extremely talented artists looking for work.
This will no doubt cause soon-to-be graduating students concern, especially those living in close proximity to the now shut-down PDI studio. After all, it’ll be difficult enough to find a job without having to compete against some of the best animators and artists out there.

The industry has been responding with hope, however—already there have been job offerings from Blizzard Entertainment, Pixar, Rockstar Games, and other companies for those being laid off from Dreamworks. Another positive result with all these supremely talented artists suddenly being unemployed is they may be encouraged to team up together to being their own start-ups and companies. With all their experience working for a wonderful company like Dreamworks, they could easily take that knowledge and apply it to creating very successful independent businesses, which may in turn create more jobs in the industry.

So, after sulking for a good half of the day about how one of my favorite studios is downsizing and thus delaying the release of their future films, I decided to remain hopeful that there may be some benefits from this whole fiasco. As ever, the animation industry is shifting and changing and this is just one of the bumps in the road we’re going to encounter.

Sierra Gaston

DreamWorksTV Hits YouTube With Shrek the Ogre ‘Vlogger’

Wednesday, July 16th, 2014

DreamWorks Animation has launched its YouTube arm, DreamWorksTV, with a slew of “vloggers” that you’ve come to know on the big screen (including Shrek, Puss in Boots and Kung Fu Panda) — and quite a few original newcomers, too.

As of Monday morning, DWA is officially cashing in on the No. 1 reason it bought Awesomeness TV for $33 million plus incentives last year: so it could leverage its popular animated characters online and help launch a bunch of new ones.

DreamWorksTV “combines DreamWorks Animation’s expertise as a global family entertainment brand with the digital savvy of AwesomenessTV,” the company said in a statement. DWA also shared several video clips exclusively with Mashable that will appear on DreamWorksTV for its Monday launch and in the coming days, including Shrek dispensing dubious oral hygiene advice (above).

Besides vlog posts from its stable of time-tested ‘toons, DreamWorksTV is also featuring original live-action shorts, including family-friendly reality shows Prank My Parents and Record Setter Kids; original animated web series like Jimmy Blue Shorts and Report Card.

If there was any doubt that AwesomenessTV is a huge part of this new effort, look no further than its founder, Brian Robbins, who is overseeing it for DreamWorks Animation.

“We’re tapping into the invaluable knowledge that Brian has amassed from his success with AwesomenessTV to create a unique, short-form, laugh-out-loud mobile experience for families,” DWA’s CEO Jeffrey Katzenberg said. “This is a huge opportunity for the DreamWorks brand.”

Additional series include kid-comedian sketch comedy show OMG; ensemble comedy Public Pool, which is actually about the goings-on at a public pool; Fifi: Cat Therapist, about a house cat who dispenses advice to neighborhood animals; best-of-web-shorts curation Watch This; and RetroToons, highlights from DreamWorks Animation’s classic media library.

Look for more original series on DreamWorksTV as summer rolls on, including Richie Rich, an original scripted series based on the comic book character.

Original post here.