Doug Mellinger began his entrepreneurial career at age 13 when he started a lawn mowing service. Never one to think small, his business quickly grew to encompass a small army of neighborhood youngsters as employees. A few years later he purchased a broken soda machine, fixed it, installed it at a local swimming club and found himself in the concessions business.
Mellinger describes an entrepreneur as someone who will do anything they have to do to keep from getting a real job.
The soul of an entrepreneur requires that you open your eyes and your mind to the possibilities around you and break away from preconceived notions of what ‘should be’ and laser in on what is. What product or service are people willing to part with their hard earned cash to get? When you answer that question, then you could be on your way to a successful business. Of course, it needs to be the right product or service, in the right place and at the right time.
He learned this lesson the hard way. In college he and a buddy noticed that boxer shorts were the ‘must have’ wardrobe item and they decided they could make a killing selling them at spring break in Ft. Lauderdale, Florida. They created an impeccable business plan and developed a design so extraordinary it was sure to fly off the shelves. Fate unfortunately had not read their business plan. (more…)