If you don’t want to be rich and famous, then we guess you should not follow in the footsteps of Dong Nguyen, developer of the popular mobile game, “Flappy Birds.” He pulled the game down on Sunday, February 16, and walked away from advertising revenue estimated to be $50,000 each day. According to an exclusive interview published in Forbes, the reason he removed the game was:
“Flappy Bird was designed to play in a few minutes when you are relaxed, but it happened to become an addictive product. I think it has become a problem. To solve that problem, it’s best to take down ‘Flappy Bird.’ It’s gone forever.”
But according to another article in Forbes by Paul Tassi, there is a deeper issue at play here – the fact that there are a myriad of clones hoping to ride the wave of success of “Flappy Bird” and this cloning tendency is dragging down the creativity and originality of the mobile game market.
Tassi says, “I’ve always spoken out against the prominence of cloning in the mobile scene, but it’s usually been against companies like Zynga or King ripping off their most famous games from smaller developers or already established hits. Now we have a rise of ‘the little guy’ trying to rip-off fellow little guys, and the wake of this Flappy Bird drama, it’s the worst I’ve ever seen it.”
Do you agree with Mr. Tassi’s assessment of the mobile game industry?