Posts Tagged ‘digital technology’

Disney Turns to Digital Technology to Fuse Animated 1959 with Live-Action 2014 Maleficent

Tuesday, May 27th, 2014

On May 30th Disney fans will get a first look at the live-action retelling of the classic Sleeping Beauty from the point-of-view of the story’s renowned villain Maleficent, played by Angelina Jolie. Producers were posed with the challenge of sticking true to Walt Disney’s original 1959 animated version of the villainess, while introducing her in live-action to a 2014 audience that demands high-tech illusionary entertainment.

Digital art and animation teams worked to produce cartoon-like aspects while keeping the “real-life” feel. In the trailer we see Maleficent engulfed in what has been deemed by bloggers as “cartoony” green flames, harking back to the original animated signature evil powers. We also see computer-generated pixies, tree creatures, ravens and the infamous fire-breathing dragon, all adding to the live-but-animated feel.

Sound design took a different spin to create a more modern and gothic feel for the remake. The famous Disney classic “Once Upon a Dream” was recomposed as a haunting rendition by singer Lana Del Rey. The trailer also reveals the use of strategic sound bytes, mystical swoops, swishes and swacks all fashioned by digital audio designers. Dark crows and caw sounds add to the gothic haunt factor, all the while harking back to Maleficent’s original 1959 pet raven Diablo, recast as a shape shifter named Diaval in the live-action remake.

Will you be seeing this early summer blockbuster? Do you think the digital art and animation effects will be enough to allude to the original? Does Lana Del Rey’s rendition give you the creeps? Let us know in the comments!

Images Credit: Disneywikia.com

Links:

http://disney.wikia.com/wiki/File:Stand_Back_you_fools_-_Maleficent_-_kmp.PNG

http://disney.wikia.com/wiki/Maleficent?file=Maleficent-%25282014%2529-54.jpg

Low-Budget Projects Offer Promising ROI Thanks to Digital Technology Advances and Creative Marketing Strategy

Tuesday, May 6th, 2014

Low budget film and animation productions utilize every means possible to get the job done, all the while watching every penny.  Filmmakers often tell stories of their earlier work, from casting parents and friends, to shooting in their neighbor’s backyard.

However, within the last ten years we’ve seen a jump in the quality of low budget projects as well as higher profits. The 2009 box office hit Paranormal Activity was filmed on a budget of only $450K and brought in over $89 million in profits. That’s a 19,849% return on investment!  This is all thanks in part to smart viral marketing campaigns, as well as creative editing via digital technology.

Independent filmmakers and animators are able to create projects more cost effectively compared to the big name studios. Since their projects are low budget, an independent project can afford to fail, compared to a major motion picture company flop that could cost millions.

In the case of Paranormal Activity, we saw a highly creative viral marketing campaign based on sounds and reactions that fed off human curiosity. Online trailers showed clips of the audience’s reactions of sheer terror, paired with strategic sound design. Digital Audio was key in adding to the fear factor to the preview. This drove traffic into the theaters and proved to be another contributing factor to the project’s success.

Cogswell College offers programs in Digital Art and Animation designed to prepare students for careers throughout the entertainment industries. Cogswell also offers programs in Digital Audio Technology, which provides project-based instruction for a wide range of professional audio fields by developing skills in sound design for film and other areas. Both areas are key for independent low-budget projects to become box office hits.