Posts Tagged ‘Digital Audio Technology’

The Sims 4: Unique Fusion of A.I. Technology and Emotion-Based Soundtrack offers Gamers New Ways to interact with their Sims

Thursday, May 15th, 2014

Since 2000 The Sims has been a staple in the gaming world, setting the standard for real-life simulation.  However in recent years the various expansion packs and add-ons have confused consumers on the brand that original creator Will Wright began 14 years ago.

The Sims 4 offers new and exciting features that will remind gamers of the original game rooted in emotion. “SmartSim”, is a new feature that heightens emotions for the Sims. During gameplay, the Sims’ emotions are impacted in different ways, for example, hobbies, relationships, food, etc. Combined with new digital animation techniques and A.I. technology, the “Smart Sim” is a completely new breed of Sim.

In the past Sims never interacted with the gamer. However, by adding emotion, and a new soundtrack, the Sim can now react with the gamer through music. Soundtrack composer Ilan Eshkeri had to create scores that could take advantage of the SmartSim’s emotional capabilities and also hark back to earlier stages in the game.

“If something emotional happens… I’d try to relate all of those to a few notes or a riff or a chord sequence that appeared in one of the longer pieces of background music. For example, if character is doing something in the house or if something breaks in the house, I’d try to relate that to the music you heard when you were building the house,” Eshkeri said.

According to executive producer Rachel Franklin, the flow of the game comes together with the marriage of sound design and digital animation technology. “Ilan is known for these theatrical sweeping, wonderful compositions,” Franklin said. “It’s a way for the Sim to respond back to the player… You can really feel that in the audio. Combining that with animation technology and facial emotional overlays… things work together in a really cool way to make you feel more related to your Sim. Because ultimately you’re caring for them…the music brings your relationship really to a height.”

Cogswell College offers programs in Digital Art and Animation, Digital Audio Technology, and Game Design.  Titles like The Sims 4 wouldn’t be possible without the technological advancement of these disciplines.  – Learn more about the opportunities these programs can provide TODAY!

Source: http://www.theguardian.com/technology/2014/may/07/sims-4-composer-ilan-eshkeri

Low-Budget Projects Offer Promising ROI Thanks to Digital Technology Advances and Creative Marketing Strategy

Tuesday, May 6th, 2014

Low budget film and animation productions utilize every means possible to get the job done, all the while watching every penny.  Filmmakers often tell stories of their earlier work, from casting parents and friends, to shooting in their neighbor’s backyard.

However, within the last ten years we’ve seen a jump in the quality of low budget projects as well as higher profits. The 2009 box office hit Paranormal Activity was filmed on a budget of only $450K and brought in over $89 million in profits. That’s a 19,849% return on investment!  This is all thanks in part to smart viral marketing campaigns, as well as creative editing via digital technology.

Independent filmmakers and animators are able to create projects more cost effectively compared to the big name studios. Since their projects are low budget, an independent project can afford to fail, compared to a major motion picture company flop that could cost millions.

In the case of Paranormal Activity, we saw a highly creative viral marketing campaign based on sounds and reactions that fed off human curiosity. Online trailers showed clips of the audience’s reactions of sheer terror, paired with strategic sound design. Digital Audio was key in adding to the fear factor to the preview. This drove traffic into the theaters and proved to be another contributing factor to the project’s success.

Cogswell College offers programs in Digital Art and Animation designed to prepare students for careers throughout the entertainment industries. Cogswell also offers programs in Digital Audio Technology, which provides project-based instruction for a wide range of professional audio fields by developing skills in sound design for film and other areas. Both areas are key for independent low-budget projects to become box office hits.

Cogswell’s Project-Based Learning Receives Praise from Visiting Students

Tuesday, April 15th, 2014

On Thursday, April 10th; 20 students from Management Center Innsbruck (MCI), an Entrepreneurial School in Austria, came to visit Cogswell.  Most of the visiting students are studying Art & Entrepreneurship, and were fascinated with Cogswell’s Project-Based Learning classes and studios.

The MCI students were amazed with the work they were able to see, and that it was all “made from scratch”.  From character sketches & 3D models made from clay, to digitally rendered creations brought to life; the MCI students were completely in awe. They also got the opportunity to learn about the process that a piece of art will go through to become part of an animated film or game. Cogswell’s own Digital Audio Technology students then add music to the digital projects to create a completed work of art done entirely by students.

Cogswell’s Project-Based Learning classes are the foundation of the education provided here; they help to create strong, T-shaped individuals that are prepared for careers in a variety of industries.

iPhone Apps for Professional Audio Engineers

Tuesday, April 8th, 2014

From games to networking to organization tools, the number of apps available for the iPhone are almost endless and grow exponentially every year. The majority of apps have been fitted for enthusiasts, however, recently there’s been a rise in iPhone apps for professional audio engineers. These apps vary in price, from the free with advertising, to the eye-opening expensive. These apps make the everyday jobs of recording, editing, and exporting easier for audio engineers.

The three most abundant types of Pro-Audio iPhone apps are field recorders, portable digital audio workstations and remote controls.

Field Recorders

Many audio recorders apps lack the features found in traditional field recorders. However some have recently become available on the market that allow the engineer to conveniently capture a professional quality recording without having to purchase a separate device. Here are just a few:

  • Hindenburg Field Recorder
  • RODE Rec
  • iSLR Field Recorder

Portable Workstations

Utilizing the iPhone’s built-in audio interface, these apps are in essence simplified digital audio workstations used to record or program multi-track song ideas. The tracks can then be exported to a computer for later editing. They include:

  • Cleartune Chromatic Tuner
  • ioMetrics GigBaby!
  • Novation Automap 3
  • Sonoma Wire Works FourTrack
  • Thezi Studio Metronome TS

Remote Control Apps

These apps allow Pro-Audio engineers to control digital audio workstations (DAWs) or other hardware devices from the iPhone. They are specific to the DAWs in use, and have the ability to control the various virtual knobs, fader and buttons. Some of the more popular are:

  • Far Out Labs ProRemote
  • Hexler TouchOSC
  • Steinberg Cubase iC

Tell us what you think!

Which Pro-Audio iPhone apps have you used and which can you not live without?

Interested in becoming an audio engineer? Learn more about Cogswell’s Digital Audio Technology bachelor degree programs at http://www.cogswell.edu/programs/digital-audio-technology.php

Sound Design Student Brings Animated Clip to Life

Thursday, March 20th, 2014

Sound Design student, Maya Rybold, left her culinary arts dreams for Cogswell’s Digital Audio Technology degree program. We asked Maya to talk about her creative process while adding sound to an animated clip for a class project. Watch the video below for a peek into what it takes to bring an animated clip from the movie ‘Ratatouille’ to life with the implementation of music and sound effects.

Have a comment or question for Maya? Submit responses below.

Programming the Video Game “Wizard’s Prison”

Thursday, January 16th, 2014

Video game creation has a lot of moving parts and the need for people with specialized skill sets – producers, game designers, artists, animators, programmers and sound designers. At Cogswell College we offer specialized degree programs in each of these areas and bring teams of students together to work on projects.

Our Game Studio project-based class spent a semester building a video game. The result was Wizard’s Prison – a retro shoot-em-up PC game where you play as the evil wizard and escape the dreadful prison.

Recent grad, Kaleb Grace who was a Digital Audio Technology major, was the programmer on the team. In this short video he talks about how sound impacts the player’s experience and the types of programming challenges he faced to achieve the results the team wanted.

Kaleb also just released an album, “Monocle Man Original & Arranged Soundtrack” from other projects he worked on while at Cogswell. Click here to learn more about our Digital Audio Technology Program.

Circuit-Bend Electronic Toys into Sonic Monsters

Thursday, August 15th, 2013

Cogswell students with a laser harp they built

Tinkering with electronic audio gadgets seems to be in the DNA of most audio engineers or sound designers. The mindset seems to be – this is good, but I’ll bet I can make it better. Experimentation is a key characteristic of this group. This article in eMusician, examines the process of circuit bending.

The term “circuit bending” was coined in 1992 when Reed Ghazala began publishing a series of articles in the Experimental Musical Instruments Quarterly Journal titled “Circuit Bending and Living Instruments.” Circuit bending describes the modification of an electronic sound device beyond the designer’s intentions, adding new sonic and functional possibilities.

At Cogswell College our Digital Audio Technology students are encouraged to experiment as they participate in a full-range of hands on projects.

Inside Moogs New Sub Phatty Synth

Thursday, February 21st, 2013

Moog’s new Sub Phatty looks cleaner, sounds dirtier. CDM-exclusive photo, courtesy Moog Music.

If you’re in to audio and you’ve never been to the National Association of Music Merchants (NAMM) show, then you’re in for real treat someday. The show is basically all-things-audio overload.

At the recent show in Anaheim, California, Moog showcased its new Sub Phatty Synth. To you non-audio folks that probably sounds like some creature from Star Wars needs to go on a diet but to those in the know, Moog promises a new range of bass possibilities through this compact synthesizer.

Check out this review and let us know what you think.

New Digital Audio Studio Enhances Learning Experience

Thursday, February 14th, 2013

Cogswell College recently unveiled the latest upgrade to its arsenal of quality teaching/production resources – audio recording Studio C. This is the latest in a series of recent upgrades to our recording studios and we are sure it will not be the last as our Digital Audio Technology (DAT) degree program continues to grow. Since the fall term of 2010, enrollment in the program has grown 81 percent.

The DAT program strives to give students the opportunity to master a variety of different hardware and software systems widely used in the audio recording industry as well as support the broad set of passions our diverse students bring. The new studio features a 24 channel digital mixing console, 18 channels of computer IO and a brand new Mac Pro. Studio C’s location next to the campus event center, known as the Dragon’s Den, provides our DAT students the chance to record both live performances by orchestras or bands in the large Dragon’s Den as well as capture “dry” vocals, SFX or voiceovers through the adjacent voiceover booth.

The studio is highly configurable giving the students the capacity to run events, edit, mix, record and/or listen to recorded material using all or part of the installed digital audio workstation or by patching in the student’s personal system. Access, practice and the ability to collaborate with other talented and innovative students are big differentiators in gaining the necessary skills to follow this career path.

“We expect this upgraded studio to facilitate the creation of many new student audio projects,” said Timothy Duncan, Director of the DAT program. “Its strategic balance of access and privacy should be a boon to student creativity.”

If you are on campus, we encourage you to learn more about what our audio studios offer.

A Little Razzle Dazzle for Independence High School

Monday, November 26th, 2012

Cogswell College at Independence High SchoolOn Friday, November 16, 2012, a small contingent from Cogswell College visited the campus of Independence High School in San Jose to offer interactive presentations that highlighted our Audio Production and 3D Modeling majors.

Tony Dias, a faculty member in our Digital Audio Technology degree program and Matt Bard, a student in our Digital Art and Animation degree program, lead the demonstrations. Paula Cruz, Community Outreach Specialist for Cogswell, facilitated the event.

Throughout the day the group provided 7 demonstrations for more than 1,000 students. The audio side of the presentation featured the magic of sound synthesis and the flexibility it gives sound designers. Tony provided samples of digitally created sound and then let the students experiment. Matt demonstrated the power of Zbrush and Maya, software programs widely used in the digital arts industry to bring characters and environments to life through color and texture and to animate characters.

Tony, as an alumnus of Independence High, also offered advice to the students including:

  • Attend college or other professional training
  • Learn how to learn and develop good problem-solving skills
  • Be persistent and learn from failure
  • Network with both your peers and other groups
  • Plan your career and follow your passion

Thanks Tony and Matt for spreading the word about Cogswell’s amazing learning environment!