Posts Tagged ‘digital animation’

Cogswell Kicks Off 2nd Annual After School Program with San Jose’s Independence High School

Thursday, November 20th, 2014

COGSWELL COLLEGE KICKS OFF 2ND ANNUAL “AFTER SCHOOL PROGRAM” FOR FALL 2014 IN CONJUNCTION WITH SAN JOSE’S INDEPENDENCE HIGH SCHOOL

Sunnyvale, CA, November 10, 2014 – Cogswell College, a leading educational institution offering a unique, project-based curriculum fusing Digital Art, Engineering and Entrepreneurship, has just commenced its 2nd Annual “After School” program with 48 students currently enrolled.

Cogswell College designed this program in conjunction Mr. Jack Aiello a senior instructor with San Jose’s Independence High School. The After School program represents a shared endeavor between Cogswell College and Independence High School, and is made possible for the high school through a five year grant from Goodwill to Independence High and Cogswell’s support of providing free instructions and usage of their studios and equipment.

The Cogswell After School program will run for eight weeks, and offers courses in the areas of Digital Audio, Digital Animation and Game Design. This unique program engages students in a project-based learning environment led by Cogswell faculty, and features classes modeled on a redesigned Cogswell curriculum – one that is specifically suited to meet the needs of high school students.

Abraham Chacko, Cogswell’s VP of Admissions & Marketing, and facilitator for the After School program, said, “The teenagers who attend Independence High School are from the Silicon Valley, so when they realize that we are offering custom designed classes to them in digital animation, game design and digital audio, their ears really perk up! They know that future jobs within companies like Disney and Pixar might be within reach, if they have the knowledge and exposure to these digital art forms early in life.”

“We are delighted to be in the second year of this program. Last year, the response to this wonderful program was terrific. We had 50 students participate in 2013,” Grettel Castro-Stanley, Independent High School’s Principal said. “Those students reported back to us that they learned a lot, were inspired and encouraged, and had a great deal of fun in the process.”

Independence High School’s Jack Aiello is a “Project Lead The Way” – trained instructor who teaches Introduction to Engineering Design at Independence High. He is also a coordinator of that school’s pre-engineering program, Space Technology Engineering Academy Magnet (STEAM). He serves as the faculty facilitator for the Cogswell After School program in tandem with Chacko.

“Running an after school class with 20 students at Cogswell, working in a project-based environment, is far more advantageous than the more traditional teaching model that involves lectures or video presentations at the front of a classroom of 35 or more students,” says Aiello. “The hands-on computer and audio equipment, programming tools and industry-experienced instructors that Cogswell offers us are a tremendously valuable resource. The partnership with Cogswell allows our students an exciting peek into the ‘behind-the-scenes’ world of the digital creative arts, and gives them a leg up into the super competitive, post graduate world of securing creative jobs in the digital space.”

ABOUT INDEPENDENCE HIGH SCHOOL:

Located in San Jose, CA, Independence High School is one of the largest high schools in Northern California. With a student body of approximately 3200 for the 2014-2015 year, Independence is also part of the East Side Union High School District. The high school is one of about 400 State of California school participants in the California Partnership Academies (CPA) program. The program stresses rigorous academics and career technical education, with a career focus. Schools involved with the CPA program boast the highest graduation rates (95%) in the state, attributing this to their focus on pre-engineering and technical education programs and smaller learning communities.

For more information on Independence High School, please see: http://www.ihs.schoolloop.com/

ABOUT COGSWELL COLLEGE:

Designed as a “fiercely collaborative, living laboratory,” Cogswell College is located in the heart of the legendary Silicon Valley in Sunnyvale, California. The school is a WASC accredited, four-year institution of higher education with a specialized curriculum that fuses digital arts, audio technology, game design, engineering and entrepreneurship.

Numerous alumni of Cogswell College have secured prominent positions within the entertainment, videogame, technology, computer, animation, and motion graphics industries throughout California and beyond. Several of these alumni have established careers with such high profile companies as Activision, DreamWorks Animation, Disney, Electronic Arts, Pixar, and Microsoft Game Studio. Many other alumni have launched their own creative ventures.

Recent Cogswell alumni were members of the Academy Award-winning production teams which worked on the blockbuster films “Frozen” and “Life of Pi.” Some of the other well-known consumer projects to which Cogswell alumni have contributed include the feature films “The Boxtrolls” and “The Avengers,” and the popular videogames “Call of Duty: Advanced Warfare,” “Halo 4” and “Battlefield Hardline.”

Additionally, animated short films conceived and produced by Cogswell students have gone on to win prestigious awards, including those presented by the California International Animation Festival, the Colorado Film Festival, the Oregon Film Festival, the Miami Film Festival, the Philadelphia Film & Animation Festival, the San Jose Short Film Festival, and Canada’s International Film Festival.

Cogswell College is located at 1175 Bordeaux Drive, Sunnyvale, California, 94089. For more information, please call 1-800-264-7955 or visit: http://www.cogswell.edu/

Contact for Cogswell College:
Rachael Sass
Creative Services Manager
Sunnyvale, CA
408/498-5150
rsass@cogswell.edu

Media Contact for Cogswell College:
Dan Harary
The Asbury PR Agency
Beverly Hills, CA
310/859-1831
dan@asburypr.com

DreamWorksTV Hits YouTube With Shrek the Ogre ‘Vlogger’

Wednesday, July 16th, 2014

DreamWorks Animation has launched its YouTube arm, DreamWorksTV, with a slew of “vloggers” that you’ve come to know on the big screen (including Shrek, Puss in Boots and Kung Fu Panda) — and quite a few original newcomers, too.

As of Monday morning, DWA is officially cashing in on the No. 1 reason it bought Awesomeness TV for $33 million plus incentives last year: so it could leverage its popular animated characters online and help launch a bunch of new ones.

DreamWorksTV “combines DreamWorks Animation’s expertise as a global family entertainment brand with the digital savvy of AwesomenessTV,” the company said in a statement. DWA also shared several video clips exclusively with Mashable that will appear on DreamWorksTV for its Monday launch and in the coming days, including Shrek dispensing dubious oral hygiene advice (above).

Besides vlog posts from its stable of time-tested ‘toons, DreamWorksTV is also featuring original live-action shorts, including family-friendly reality shows Prank My Parents and Record Setter Kids; original animated web series like Jimmy Blue Shorts and Report Card.

If there was any doubt that AwesomenessTV is a huge part of this new effort, look no further than its founder, Brian Robbins, who is overseeing it for DreamWorks Animation.

“We’re tapping into the invaluable knowledge that Brian has amassed from his success with AwesomenessTV to create a unique, short-form, laugh-out-loud mobile experience for families,” DWA’s CEO Jeffrey Katzenberg said. “This is a huge opportunity for the DreamWorks brand.”

Additional series include kid-comedian sketch comedy show OMG; ensemble comedy Public Pool, which is actually about the goings-on at a public pool; Fifi: Cat Therapist, about a house cat who dispenses advice to neighborhood animals; best-of-web-shorts curation Watch This; and RetroToons, highlights from DreamWorks Animation’s classic media library.

Look for more original series on DreamWorksTV as summer rolls on, including Richie Rich, an original scripted series based on the comic book character.

Original post here.

The Sims 4: Unique Fusion of A.I. Technology and Emotion-Based Soundtrack offers Gamers New Ways to interact with their Sims

Thursday, May 15th, 2014

Since 2000 The Sims has been a staple in the gaming world, setting the standard for real-life simulation.  However in recent years the various expansion packs and add-ons have confused consumers on the brand that original creator Will Wright began 14 years ago.

The Sims 4 offers new and exciting features that will remind gamers of the original game rooted in emotion. “SmartSim”, is a new feature that heightens emotions for the Sims. During gameplay, the Sims’ emotions are impacted in different ways, for example, hobbies, relationships, food, etc. Combined with new digital animation techniques and A.I. technology, the “Smart Sim” is a completely new breed of Sim.

In the past Sims never interacted with the gamer. However, by adding emotion, and a new soundtrack, the Sim can now react with the gamer through music. Soundtrack composer Ilan Eshkeri had to create scores that could take advantage of the SmartSim’s emotional capabilities and also hark back to earlier stages in the game.

“If something emotional happens… I’d try to relate all of those to a few notes or a riff or a chord sequence that appeared in one of the longer pieces of background music. For example, if character is doing something in the house or if something breaks in the house, I’d try to relate that to the music you heard when you were building the house,” Eshkeri said.

According to executive producer Rachel Franklin, the flow of the game comes together with the marriage of sound design and digital animation technology. “Ilan is known for these theatrical sweeping, wonderful compositions,” Franklin said. “It’s a way for the Sim to respond back to the player… You can really feel that in the audio. Combining that with animation technology and facial emotional overlays… things work together in a really cool way to make you feel more related to your Sim. Because ultimately you’re caring for them…the music brings your relationship really to a height.”

Cogswell College offers programs in Digital Art and Animation, Digital Audio Technology, and Game Design.  Titles like The Sims 4 wouldn’t be possible without the technological advancement of these disciplines.  – Learn more about the opportunities these programs can provide TODAY!

Source: http://www.theguardian.com/technology/2014/may/07/sims-4-composer-ilan-eshkeri