In this short video clip from Devsbuildit, David Kim of Animoca discusses his company and how developers can stand out from the rest of the crowd. Some of his tips include:
- Even though we operate in a global marketplace, your global needs a local focus.
- The best indicator of success is to know your audience.
- The industry has seen an attitude switch from just ‘getting eyeballs on your game’ to ‘how do I make money.’
- He has seen a tendency for companies to rely on their brands’ popularity rather than the quality of the product being developed.
What do you think is the most important thing you can do to make sure your intended audience finds your game?