Cogswell Digital Audio Technology student, Daniel McFarren, has put together a unique final portfolio project – a competition designed to spotlight the very best electronic musicians in the Bay Area. The final field will consist of five artists who will complete challenges to inspire creativity and innovation.
From on-the-spot creation of interesting loops to full-on song production, to live performance in front of a club audience, artists will have the chance to prove themselves as worthy beatmakers. A panel of leading industry judges will put the artists to the test, critique their work and scrutinize their style. The ultimate champion will have the chance to headline at a Bay Area club event.
When asked, why this particular project instead of something else, McFarren replied,
“There is this vast population of talented musician/DJs, just waiting for their chance to get up on stage and show everyone in that club the cool stuff they figured out through many sleepless nights in front of a laptop, hunched over a MIDI controller. The creativity of these artists came from the disparity between their musical inspiration and the lack of of technological resources available to them. It is, in fact, the non-optimal conditions of music composition that drive the creativity that fuels the evolution of Electronic Music. This, I believe, is why we are seeing such a flourish of unique EM music from ‘bedroom producers,’ who scrimp and save the meager income from their day job to get he very basic tools needed to make the music that drives them. With the help of my good friend and Co-Creator for the show, John Buell, we have made an attempt at translating this evolutionary drive into the form of a competition, where those artists who have that creative spark get the chance to be noticed, and possibly jump up on stage next to that headliner that helped inspire them in the first place.”
Submissions must be in by March 3 and interviews will be held during the week of March 9 at Motiv Nightclub in Santa Cruz to select the five competitors.
For additional information and submission details, visit BEAT.