Posts Tagged ‘Cogswell College’

John Duhring, What Art Offers: How to unlock talent through hands on courses

Thursday, January 22nd, 2015

John Duhring, Cogswell Polytechnical College Submitted to the VentureWell Open 2015 Conference

Abstract
Fleshed-out characters, roles and narratives lie at the heart of both art and innovation. Recent revelations that Apple and others are looking for an appreciation of design in their workforce calls for innovation programs to strengthen this approach. This paper will expose the importance of art and design in the entrepreneurial/innovation process. By harnessing the imagination of collaborative teams, crossing boundaries of practice and function, students in college can establish their pathway to innovative and successful careers.

Image at http://www.fastcodesign.com/3034240/how-apple-uses-picasso-to-teach-employees-about-product-design

Playing with the world in new ways as part of a team, of imagining together what could be and then creating products and services for that world, sets in motion tools for learning that will be revisited and refined over a lifetime. Ultimately, the practice of artwork as described here offers visceral, quantum level expression to and understanding of the characters and scenarios that play out in any venture.

Introduction
In the heart of Silicon Valley, Cogswell College encourages engineers and artists to work together in collaborative teams to produce mobile apps, animated films and video games. Students enter the college with an interest in becoming a coder, a musician or an artist and with a portfolio of work already accomplished. Then, they are challenged to both refine their skills and to cross borders to engage in projects that draw from the entire gamut of potential across the student body.

The art program starts with hands-on skill building then evolves to figure drawing to deepen understanding of anatomy, movement and emotion as the basis for “character development”. Students then use digital tools to bring collaborative projects to life. This approach goes far beyond programs that “teach the tool” by addressing the foundational elements that make the tool valuable in the first place.

To establish art’s role in entrepreneurial education, talking about it isn’t good enough. Entrepreneurs can feel good with some exposure to art, but they will forget it in an instant if they haven’t been involved in art projects themselves. Working as part of a team, boiling down a project to its essence, switching perspectives and picking up new skills on the fly help entrepreneurs stay on course. By integrating hands-on art and design projects into entrepreneurship education, faculty can provide a rich set of experiences that mirror real-world practice in an academic environment.

Most importantly, art in this approach scales from the earliest doodle to the most complex app, video game or interactive film. The following table provides dimensions to consider when developing courses that bring art into educational experiences. Each assignment takes on deeper significance as the scope moves from intimate to social. Along the way, students develop their perspective, voice and value to teams. Art, when practiced in this context, is not an isolated act. Nor is the refinement of imagination. As part of their college experience, students enter an evolving play-learn- make cycle that will repeat itself throughout their lives. They explore their skillset and aptitude as they relate to the professional options they can pursue. Their college experience, then, becomes a safely scaffolded environment surrounded by guiding faculty and surprisingly gifted peers. It’s an environment designed to help students step into being extraordinary.

Art For Entrepreneurs And Engineers
Requiring hands-on art projects for those who do not self-identify as artists is similar to teaching science to students who don’t expect to become scientists. Practical art skills and the development of a healthy respect for what is learned leads to a deepened awareness of options to bring to bear on future endeavors. In college courses, almost any assignment can be turned into an art project that challenges students to imagine the world in a new way and to create pathways through it by exercising the skills and technologies
at their disposal. The context of these experiences can be adjusted to address issues that will come up in a student’s chosen profession.

In an approach that is becoming increasingly significant in startups and innovative projects within larger organizations, well-developed usage scenarios and well-articulated personas combine to inform engineers and entrepreneurs of the core values they are bringing forward through the intended use of their products. Artistic renderings enable quick evaluation of many options prior to “hard coding” a final product. Simple sketching, storyboarding and prototyping methods become tools for developing walk- throughs and quality assurance throughout even complex projects. Simply put, they force the organization to consider the world in a multitude of dimensions and to evaluate options that go unnoticed otherwise.

The learning outcomes offered by the experience of creating art involve not just the skills of producing artwork, but also the disposition to factor complex problems as well as the deep knowledge of the problems that are solved through critical thinking and methodical execution. Students emerge from such programs with an ability to commit themselves wholeheartedly to projects, to understand their role and to adapt to critiques of their work. They learn to play with new ideas in a fluid way, to toy with a variety of approaches to a given problem. From such free play, the imagination to try new things, to model imaginary worlds, radically shifts perspectives and opens opportunities for everyone involved. The adaptability required in such art serves to produce articulate and considerate members of entrepreneurial teams.

Skills
Just as coding serves as a starting point for software engineering, basic handwork forms the foundation of art education. Sketching starts for many as a fun way to doodle, to play with line, stroke and shadow, as a basis for increasingly complex structures. Once a student learns to draw lines of varying widths and to shadow, they can combine these elements to program objects and scenes, rendered in real time. They are challenged to consider the properties of light and perspective that shape a two dimensional image. They toy with various approaches until what emerges mirrors for others what the artist sought to convey. A skilled non-artist can develop their craft to such an extent as to inspire their collaborators to think differently, to imagine new possibilities, by forming a simple image for them to consider. Even a single picture can form the basis of decisions, which underscores their value to an entrepreneurial effort.

Basic sculpting skills bring such images into 3D space. Once again, beginning students learn by playing, in this case with clay. They feel the plasticity and toy with their sense of structure, texture and balance. They learn the language of addition and taking away, smoothing and adding texture in real-time. They create and destroy their work until they find admiration from mentors and peers. What emerges can be surprising, as by simply rolling clay into a log or straw or wire, they can create a leg or finger or wisp of hair. With a simple gesture, an eyebrow is lifted, a nostril flared or a muscle flexed to express emotion or vitality. They examine symmetry and perspective to craft works that literally stand on their own. Just as a startup needs basic underpinnings, so does each piece of
sculpture- it is obviously ill formed otherwise. With a basic level of sculpting skill, non- artists can render product ideas, make characters of customers (or partners) and render reference works that can be examined at all angles to show the effects of point of view, lighting, handling and usage.

Similar evaluation methods can be applied to painting, dance, music and acting. Each art has its own language to express, elaborate and accentuate. Traditionally, colleges have focused on writing skills and the results are unquestionably valuable. But, when we are talking about creating enterprises and making industry-ready graduates who can commit themselves to making startups successful, a broad exposure to creative methods can only help students become increasingly aware of their own unique perspectives, limitations and realistic expectations within fiercely collaborative environments. At the very least, traditional hands-on art classes offer engineering and business students the opportunity to stand up to critiques and to develop their voice in ways that can be applied to their chosen specialty.

However, what is strongly suggested in this paper: art skills should be applied towards telling a story to an audience. In many Fine Arts programs, the concept of coherence is not always considered an important ingredient. Unfortunately, graduates from such programs are not always well suited to startup ecosystems. Associate professor Reid Winfrey says, “Cogswell is a design school. Telling a coherent story, whether in a drawing, an animation, a 3D model or a game, is the most important thing.” As students advance, they engage in collaborative projects in which they take on roles in telling a story that is bigger than they themselves. These collaborations develop the “soft skills” that are a trademark of Cogswell students: the ability to imagine alternative scenarios and to harness their creativity across the boundaries of traditional disciplines to create new products, services and experiences through the resources of those involved.

Disposition
Creating artworks yield significant value beyond the expression possible via written words alone. Whether in class, club or studio environments, students form teams to produce sophisticated, collaborative works, to develop workflows and to define roles for themselves within dynamic project environments. Describing these with words alone does not do them justice, just as simply describing a business plan does not a startup make. At the heart of Cogswell’s approach are project teams that coalesce around bringing characters to life and bringing meaning to the stories they produce together. By way of example, here are two kinds of team approaches: the studio and the agency.

Studio projects involve a mix of engineers and artists who come together over multiple semesters to build an animated film, mobile app or video game. Since these projects evolve from concept to story and character development, through pre-production and production processes, students must wear many hats. They become co-creators, imagining scenarios and bringing them into being with sketches, clay models and written scripts. Each scene is storyboarded for evaluation and to inform the team as to the articulation needed for character models, environmental assets and audio soundscapes. Clay reference models are put under lights to identify how they can be presented with realistic integrity. Character sketches are elaborated to show emotion and emphasis, bringing to light the students’ deep understanding of anatomy and movement as they have learned through figure drawing.

interactive ebook emotional timeline from https://www.youtube.com/watch?v=UTv8U7n_cIg


Going through multiple large projects, a student becomes a senior team member. These students are given responsibilities that mirror real world practices, to show “newbies” the ropes and to work collaboratively to solve the very real problems that inevitably crop up. For instance, once all the characters have been digitally modeled and rigged (their anatomy has been programmed to move appropriately when animated), the lighting and textures for scenes require unique skills in which a master rigger might become a junior lighting artist or a novice animator might supervise a group producing texture art to finalize the project. Veterans of such projects take to honing a breadth of skills in order to make themselves indispensable to the team and with an eye towards roles they might choose to take on after graduation.

Another kind of project is that of serving as an agency for external clients, often startups themselves. Typically, startups must focus their scarce resources on building a product that customers love. They don’t have the bandwidth to articulate their corporate message or the means to present their brand with sound and animation. While the outcome of such projects might be a one-minute video that exudes the client’s brand, the path to achieving an acceptable outcome provides students with opportunities to toy with a variety of possibilities and to respond to real-world feedback. In these projects, the students’ artistry must take a back seat to the story they will tell on the client’s behalf. They must imagine with the client to describe a world that will unfold with time.

Client meetings include all students on the project team. Students ask the questions and develop a variety of treatments for the client to consider. They learn to decode expressed views, develop briefs and receive critiques. In but one aspect of such a project, audio students provide soundscapes to evoke the emotions and energies that often go unexamined in traditional engineering and business disciplines. Mixing audio with characters and animations affords powerful story options. The students must listen carefully to both what is said and unsaid by clients who are often unaccustomed to working so closely with elements such as these that can unlock their narrative and bring their story to life in the world.

As the process continues, alternatives take on a resonance with the client and students can hone in on true needs. Typically, clients are surprised by the options and the freedom they have to choose or discard as they see fit. The team then executes a series of options based on earlier feedback. At the end of a six to eight-week process, a client makes their final choice, such as what is now on display at Hacker Dojo. In this piece, students imagined a world where everybody and everything is connected. They worked with the client to develop scenarios where the Hacker Dojo could be seen as an enabling platform for networked learning. They then created video animations and audio sculptures to express that world via the visual element of a puzzle piece that is carried from one project to another.

Video at http://www.hackerdojo.com/


These design and engineering exercises are not unlike that of a startup (where a problem is identified and a solution developed that provides such a benefit to a target population as to underwrite the costs of production and distribution): They are more easily said than done!

Knowledge
Students working on studio and agency projects exhibit a fascinating ability to access knowledge as needed to become experts quickly. In one film project, the class decided to
make the central character an animated goat. In order to model that goat so that the team might realistically articulate its movements, the lead modeler was prompted to research the bone structure and anatomical behavior of goats. Little did he know that a goat has no top teeth at the front of the mouth. As he designed his goat, what he learned propagated naturally across the team.

This describes what John Seely Brown calls “pull” learning: spreading knowledge throughout teams to radically improve overall performance. In this case, no one started the project as a science lesson. After all, the group played around with many ideas before deciding a goat would be their central character. Now the entire team can tell you more about goats than you might ever wish to know!

In an interactive ebook project that features a seven-year-old boy as its central character, students immersed themselves in the psychology and physical processes involved with discovering the world outside the family, particularly for boys of that age. They naturally re-imagined their own childhood experiences and integrated surprising features that enable readers to use their fingers to nudge illustrations, to shine a flashlight into the woods, to combine stars into their own constellations, even to add their own doodles to the boy’s sketchpad.

At a quantum level, the knowledge gained by observing teammates while co-developing illustrated and animated stories based on direct feedback through critique and reassessments provides an education that cannot be matched. The knowledge is tangible, timely and appropriate to the project at hand. The lessons learned have proven to last and evolve throughout the careers that lie ahead.

Art To Venture
Want to get to know your customers? Identify them in practice, develop characters that stand out and create a story around them. Animate your story with scenarios in which they experience problems getting to where they are going. Share your story and get feedback on your perceptions and descriptions. If what you share rings true, your potential customers will see themselves in your story and offer up their own accounts along with their appetite to change things if they could. Your customer stories need to be refined continually to provide your venture with perfect knowledge of every aspect of who they are and where they are going.

This is what many call “customer development”. It’s the lynchpin for validating a business idea and is second nature for experienced entrepreneurs. In its execution, there are no short cuts. Each new venture must start with a blank canvas and develop a true picture in order to build the right product. The stakes are high and failure must be accompanied by learning in order to pivot into a successful next chapter.

Unfortunately, most ventures develop these stories with mere words and numbers on paper. As should be clear by now, the language of words and numbers lack the movement, expression and emotion that surface through pictures, timelines and animations. Simple slide decks typically illustrate what was written, not what is true at a quantum level. Art, even as illustrated here, reveals what can otherwise only be described as a “gut feeling”. When “customer development” is executed in a straight- jacketed way, with a goal generating hoped-for data and optics limiting field of view, then a venture is doomed out of the starting gate.

But, when customers emerge in sound and motion, fleshed out in 3D, moving through scenarios that reflect the world as it will be, employees and investors “get it”. Creating such new worlds, to make a “dent in the universe” requires more than applying technology to a problem, it also involves articulating possibilities that do not yet exist and behavioral responses that have not been imagined before. Without bringing forth the skills we have described here to harness a collective imagination and to document using the technologies now at our disposal, ventures are limiting their chances for success.

Conclusion
On a recent tour of the Cogswell campus, a visitor abruptly stopped in a hallway and exclaimed, “This is what makes this place unique”! He pointed to the open door to his left, which led to a clay-modeling studio filled with students rendering figures poised to leap. Then, he pointed through the glass window to his right, which revealed a class of students at keyboards working their way through a Python class. “You force these people together”! It’s true. Engineers don’t have to go to another building to find an artist. Video game designers can find engineers without looking too far. For colleges to do what is described here might only require such close proximity, as is now available at USC.

Increasingly, employers from startups to studios to enterprises are not looking for what a student did in college. Rather, they are looking for what an individual might contribute as part of their team. A recent graduate who learns by “pull”, who commits enthusiastically based on the experience of previous projects, who toys with ideas and who mentors collaborators, stacks up well against more seasoned alternatives. Being comfortable crossing boundaries, mixing coders, designers and technicians, requires an imagination for what is outside a given skillset. It requires an appreciation for the perspectives of others and for the endless possibilities that can be brought into play.

And, just maybe, as artists become part of engineering teams and as non-artists learn what is to be gained through practice, the problems that are identified and products that are built can more fully benefit the population that uses them. Through the practices described here- sketching behaviors, employing storyboards to describe processes, developing personas to gain insights, painting scenarios and articulating the narratives that unfold in any business- loosely coupled teams can more effectively execute their plans, engage customers and persuade investors. What art offers might ultimately be a more refined imagination that opens new worlds of possibility to ventures of all kinds.

Cogswell Alumni Work at Impressive Companies

Monday, January 19th, 2015

Recently, I’ve been researching Cogswell graduates to add to a contact list for an alumni reunion. I was pleasantly surprised and amazed at some of the names that cropped up—not only were there an impressive number of graduates working in the industry, quite a few held job titles like Lead Animator, CEO, Art Director, and even more still owned their own companies. Previous to doing this research, I’d had no idea they existed; and I thought I’d share their job titles as a resource to other Cogswell students.

In the Los Angeles and Bay Area regions, we have a number of alumni working at Disney, DreamWorks, EA, Sony Animation, Cryptic, Activision and other large, well known studios.  They are storyboard artists, technical artists, designers, animators, layout artists, riggers and hold tons of other positions. I was blown away to learn that, among others, one of our alumni is a Lead Animator at EA games. In addition, we also have alumni with positions such as: Art Director at Sony Animation Entertainment; Lead Lighter/Compositor at DreamWorks, Lead/Senior designer at Crystal Dynamics; Vice President of Production at Toonbox Entertainment; President/CEO at Logigear; Broadcast Designer at NBC; Supervising Engineer at Warner Brothers; and the list goes on. Alumni from all degree programs are talented leaders.

We are a very small college, and yet it seems we have a very large amount of alumni in comparison holding impressive positions within the industry. Most students aren’t even aware of the credits that our graduates hold. Personally, I feel like Cogswell College is a bit of a hidden gem in the Silicon Valley—not everyone knows that we’re here, but those who do find Cogswell know that they have stumbled across something unique.

~ Sierra Gaston
Digital Art & Animation student at Cogswell College

Incoming Students! Orientation at Cogswell

Thursday, January 15th, 2015


Today marks the beginning of a new semester, and the matriculation of over 30 new students! With each new incoming group comes new potential—I look forward to seeing what talent they have to offer, and what they’ll accomplish in their time here.

I remember when I came in as a transfer student three years ago, and how thrilled I was about the future; I couldn’t wait to learn and improve. Every day I came to school full of excitement, and passionate about what I was being taught. Everything was so very new. I still feel as passionate now, in my last semester, but there’s something extra special about your first year because the possibilities are open and endless. You’re not sure quite where you’re going or how much you’ll achieve at the end, but inside you’re driven by the thrill of possibility to become whatever you want to be.

For the incoming students, I’d like to say welcome and don’t be afraid to dream big. If you work hard and keep your goal in mind, opportunities will find you. Also, don’t be content to just wait for things to fall in your lap—you have to chase after what you want to accomplish.

I’m really excited to see what this new group of students will do with what they’re learning at Cogswell! Welcome freshmen!

Sierra Gaston

COGSWELL COLLEGE TO HOST GLOBAL GAME JAM EVENT AT SILICON VALLEY CAMPUS JANUARY 23-25

Thursday, January 15th, 2015


Sunnyvale, CA, January 13, 2015 — Cogswell College, a leading educational institution offering a unique curriculum fusing Digital Art, Engineering and Entrepreneurship, will serve as one of the international hosts of the 2015 Global Game Jam (GGJ) Event (January 23-25) at its campus in Silicon Valley. Cogswell has been hosting GGJ since 2009, and is one of the original sites to host this unique event in the Bay Area.

To register for the Cogswell-hosted event, please see: http://www.cogswell.edu/ggj2015

The goal behind the annual Global Game Jam (GGJ) is for people from all walks of life to come together and make a video game, or non-digital game like a board game or card game, during one single weekend. Participants rapidly prototype game designs and inject new ideas to help grow the game industry. GGJ asks participants to create a game from beginning to end in a prescribed time (maximum of 48 hours). The brief time span is meant to help encourage creative thinking, always resulting in small but innovative and experimental games.

Regarding the event, Albert Chen, Cogswell’s Assistant Professor, Game Design & Development, said, “The Global Game Jam hosted at Cogswell College exemplifies what Silicon Valley is all about. Within 48 hours, students, alumni, professionals and hobbyists will converge in the spirit of Hewlett & Packard and Jobs & Wozniak, to turn ideas into innovative game prototypes and future game startups. Our students will have another great opportunity by which to learn the value of doing and creating.”

Run by a small international team of volunteers, the annual GGJ is the world’s largest game jam (game creation) event, and takes place around the world at numerous physical locations simultaneously. GGJ is the outgrowth of an idea that in today’s heavily connected world, people can still come together, be creative, share experiences, and express themselves in a multitude of ways by using video games. The weekend stirs a global creative buzz in games, while at the same time exploring the process of development, be it programming, iterative design, narrative exploration or artistic expression. GGJ is condensed into a 48- hour development cycle, and encourages people from diverse backgrounds to participate and contribute to this global spread of game development and creativity.

The structure of each Global Game Jam begins when people gather on a Friday late afternoon, watch a short video keynote with advice from leading game developers, and then receive a “secret theme.” All physical locations that participate in each GGJ event, worldwide, are then challenged to create brand new games based on that same theme. These games are to be completed by the following Sunday afternoon.

ABOUT GLOBAL GAME JAM:

The brainchild of Susan Gold in collaboration with Gorm Lai and Ian Schreiber, the Global Game Jam (GGJ) was founded in 2008, inspired by the many game jams before it, such as the Indie Game Jam, Ludum Dare and Nordic Game Jam. GGJ was a project of the International Game Developer’s Association (IGDA) from 2009-2012. Starting with GGJ 2013, the event has been managed by Global Game Jam, Inc.

The 1st annual Global Game Jam was held in 2009 to much critical acclaim and success. With over 1600 participants in 23 countries, and a theme of “As long as we have each other, we will never run out of problems,” the GGJ produced 370 games. In 2010, the number of participants increased to over 4300 with 900 finished games on the theme of “Deception.” GGJ participants worldwide have continued to dramatically increase in numbers during each subsequent year of this unique event.

GGJ is a volunteer-run organization, built upon the very hard work of its leadership, site organizers, and participants. For more information, please visit: http://globalgamejam.org/about

ABOUT COGSWELL COLLEGE:

Designed as a “fiercely collaborative, living laboratory,” Cogswell College is located in the heart of the legendary Silicon Valley in Sunnyvale, California. The school is a WASC accredited, four-year institution of higher education with a specialized curriculum that fuses digital arts, audio technology, game design, engineering and entrepreneurship.

Numerous alumni of Cogswell College have secured prominent positions within the entertainment, videogame, technology, computer, animation, and motion graphics industries throughout California and beyond. Several of these alumni have established careers with such high profile companies as Activision, DreamWorks Animation, Disney, Electronic Arts, Pixar, and Microsoft Game Studio. Many other alumni have launched their own creative ventures.

Recent Cogswell alumni were members of the Academy Award-winning production teams which worked on the blockbuster films “Frozen” and “Life of Pi.” Some of the other well-known consumer projects to which Cogswell alumni have contributed include the feature films “The Boxtrolls” and “The Avengers,” and the popular videogames “Call of Duty: Advanced Warfare,” “Halo 4” and “Battlefield Hardline.”

Additionally, animated short films conceived and produced by Cogswell students have gone on to win prestigious awards, including those presented by the California International Animation Festival, the Colorado Film Festival, the Oregon Film Festival, the Miami Film Festival, the Philadelphia Film & Animation Festival, the San Jose Short Film Festival, and Canada’s International Film Festival.

Cogswell College is located at 1175 Bordeaux Drive, Sunnyvale, California, 94089. For more information, please call 1-800-264-7955 or visit: http://www.cogswell.edu/

Star Thief Studio Animation & Interactive Book Teaser

Wednesday, January 14th, 2015

Star Thief Studio is one of several on-campus Project-Based Learning studios at Cogswell College. These studios mirror professional production studios and allow students to collaborate with their peers – whether they be artists, animators, technical artists, engineers and sound designers – to create outstanding large scale projects.

= ABOUT STAR THIEF STUDIO =

Star Thief Studio is guided by faculty with industry experience and student work is regularly critiqued by industry professionals. We are focused on creating engaging story-driven content in the form of animated shorts and interactive stories. Currently Star Thief Studio is working on an unannounced project which will feature a stand-alone animated short and an interactive version of the story, bundled together as an app for the iPad.

Our development artists work in a dedicated studio space and use everything from pencil, paint and clay to Maya, Zbrush, Mudbox, Photoshop, Renderman and Fusion. Much of our digital painting and sculpting is done on Cintiqs. Our engineers use tools like X Code, Flash Professional, and Maya, writing code in Objective C, C++ Maya API, Action Script, Mel Script and Python.

Star Thief Studio offers students the opportunity to be an important part of a major project that will deliver a great experience, film credit and professional quality content for their demo reel. The large group, project-based environment of Star Thief Studio gives students the opportunity to develop and exercise the skills needed to work effectively with a team over an extended period of time. Skills like communicating professionally, being a team player, taking initiative and learning to lead, as well as managing time-sensitive tasks and completing work within deadlines. In the end, students will have work for their portfolios which has been refined to an extremely high standard and used in a major animated and interactive project.

See more at: http://www.cogswell.edu/student-work/studioe.php
Andhttps://www.youtube.com/watch?v=UTv8U7n_cIg&list=PL9DCF83E90D3F20A7&index=1
Video created by Cogswell alumni and Cogswell students:
Rachael Sass
Andrew Long
Jose Hernandez

Happy New Year!

Thursday, January 1st, 2015

Art by Cogswell Student Jose Hernandez

Happy New Year!!! Did everyone make new resolutions? Did anyone actually stick with last years?

We made it to another new year and I, for one, am more excited than I have been in ages. New beginnings! New opportunities! New friends and more! I’m a bit more than halfway done with my bachelor’s degree here at Cogswell, and I can’t wait to get started on the new semester. I hope everyone has been enjoying their break, because I know I have. See you again soon everybody.  Happy New Year and stick to those resolutions!

Juan Rubio
Digital Art & Animation Student

Star Thief Studio Teaser – Animated Film and Interactive Book

Friday, December 19th, 2014

We’re excited to announce the teaser for the project that Star Thief Studio – one of our newer studio classes – coming in Spring 2015!

Star Thief Studios - Animated Film and Interactive Book

Star Thief Studio is one of several on-campus Project-Based Learning studios at Cogswell College. These studios mirror professional production studios and allow students to collaborate with their peers – whether they be artists, animators, technical artists, engineers and sound designers – to create outstanding large scale projects.

= ABOUT STAR THIEF STUDIO =
Star Thief Studio is guided by faculty with industry experience and student work is regularly critiqued by industry professionals. We are focused on creating engaging story-driven content in the form of animated shorts and interactive stories. Currently Star Thief Studio is working on an unannounced project which will feature a stand-alone animated short and an interactive version of the story, bundled together as an app for the iPad.

Our development artists work in a dedicated studio space and use everything from pencil, paint and clay to Maya, Zbrush, Mudbox, Photoshop, Renderman and Fusion. Much of our digital painting and sculpting is done on Cintiqs. Our engineers use tools like X Code, Flash Professional, and Maya, writing code in Objective C, C++ Maya API, Action Script, Mel Script and Python.

Star Thief Studio offers students the opportunity to be an important part of a major project that will deliver a great experience, film credit and professional quality content for their demo reel. The large group, project-based environment of Star Thief Studio gives students the opportunity to develop and exercise the skills needed to work effectively with a team over an extended period of time. Skills like communicating professionally, being a team player, taking initiative and learning to lead, as well as managing time-sensitive tasks and completing work within deadlines. In the end, students will have work for their portfolios which has been refined to an extremely high standard and used in a major animated and interactive project.

See more at: http://www.cogswell.edu/student-work/studioe.php

http://www.cogswell.edu/student-work/star-thief-studio.php

Digital Media Management Students attend the “Next Steps Forum”

Thursday, December 18th, 2014
Cogswell Student DeShawn Davis and Rev. Jesse Jackson

DMM student DeShawn Davis (right) meets Rev. Jesse Jackson (left).

Cogswell College Digital Media Management (DMM) program faculty and students attended the “Next Steps for Technology Forum” which was sponsored by Intel and Rainbow PUSH. Engaging in dialogue about increasing diversity in the employment and supplier pipelines over 300 people including VC’s, entrepreneurs, technology companies and community based organizations. Participants were treated to talks from Rev. Jesse Jackson and upper management from tech companies.

Interview with Cogswell Digital Audio student Randy Greer

Tuesday, December 16th, 2014

Randy Greer - Image from: randygreermusic.com

The Cogswell Pulse interviewed senior Digital Audio Technology student Randy Greer about the creation of his compilation album that was released last semester.  Randy began studying classical music in 2007, under DR. Scott K Bowen, Travis Silvers and Aaron Garner. He later shifted his focus from classical music to digital music while at Cogswell College. We asked about his experience in producing an album and the journey that he went through.

Q: What is the inspiration for your music?

A: The inspiration varies from song to song really. Because the songs have to cover a wide variety of styles, I have to draw inspiration from all over. I might listen to jazz and country back-to-back for a week straight in while I’m working on a rock song. I got one of my catchiest melodies “glock jams” from a mechanic who was whistling to my music as I wrote with my window open.

Q: What project did you create your music for? Why did you create your album?

A: I created an album for my Portfolio II class. It’s license free music to hand out to businesses to help get my name out there as a composer.

Q: How long did it take you to create? What software did you use?

A: It took me the whole semester to create the album. I wrote about 3 songs a week, but some of the songs had to be recorded. All songs had to be edited, mixed, and mastered.  The album art and website had to be created as well. I used Pro Tools 10 a lot. I also used a MIDI notation program called Guitar Pro, mastering was done with iZotope, and I used Propellerhead Reason 5 for a lot of my electronic sounds.

Q: What is your favorite part about the album?

A: My favorite part of the album was probably the country song. I had to learn to play the banjo just for that song and I fell in love with the instrument and its unique characteristics.

Q: What was the most challenging part about creating the album?

A: The most challenging part, believe it or not, was not the time constraints. It was not knowing how the music will be used. This meant I had to make music without direction even though it still had to fit parameters to stay as useful as possible.

Q: What did you learn while creating this?

A: I learned that although the people guiding you have knowledge, it is often faster and more consistent to execute your own decisions – with confidence and reason. I learned how to write a simple work-for-hire contract. I learned how to play the banjo, and I also learned how to prep meals for marathon work sessions. That might not be important to everyone but I don’t believe it’s necessary to kill your body to make good work while meeting tight deadlines.

Q: Did you create the album with the help of other people? If so, how did they contribute?

A: Having outside help was a must. I have original music falling out of my ears to the point where it’s a distraction on any given day. But finding ways to manage and present the music can be overwhelming with 45 songs at a time. I had to use other students in the audio department for mixing and mastering: Justin Floyd,  Joey White, Marc Rivas, and Andrew Wilkins were all a huge help. Often times, the school’s studios were overbooked, or equipment I reserved was rented out to someone else when I had booked a session with a professional musician.  Those other students pulled through to help me out in emergencies.

My whole class also helped with feedback on songs and how they might need reworking. It was a critical listening process. Also Katie Fortune was a huge help, she worked with me remotely to get the album art to present in a professional way.Q: What was your experience with working with other people on a project like this?  What did you learn?  What were the benefits and challenges?

A: Most of the people I worked with who were also Cogswell students were reliable and fast, however most of the people who were not from the school – like my session musicians – were flaky. They were willing to commit but reluctant to execute, without some coaxing and encouragement. The best thing I did was playing the instruments myself. I made recordings by myself. I mixed by myself. It’s not that I wouldn’t want to work with these people, but when I’m on a timeline and being graded and they are not, I can’t expect them to put the same amount of care and determination into a piece of work that I would.

Q: What would you do differently for your next album?

A: Hands down, I would write for a project that had a specific need. I like to make music that is uniform and collectively representational. Don’t get me wrong, I’ll write anything for the right price, but I only had a week to formulate this project.  At the time, I was also doing work with MediaWorks. That said, I’m currently working on an app that requires a diversity of music. Funny how that works I guess.Q: What career do you hope to get into?

A: As far as careers go, my first choice would be to create original music and sound effects for video games, followed by movies or television. I’d also be happy to be hired to write music for apps, commercials, online videos and startup promotions. Ideally I would like to work full-time for a company that has good benefits. I’m not sure how many 9-to-5′s are out there that fit that description, but I my goal is to one day start a family.  I want to be able to support them without compromise and I will need a job that can ensure that that happens.

Silicon Valley’s Cogswell College Now Offers Uniquely Immersive Masters Degree in “Entrepreneurship & Innovation”

Friday, December 5th, 2014

Entrepreneurship Masters at Cogswell College

Noted Entrepreneur Shawn Sadowski is Named Cogswell College’s “Entrepreneur in Residence”
Sunnyvale, CA -Cogswell College, a leading educational institution based in the heart of Silicon Valley offering a unique, project-based curriculum fusing Digital Art, Engineering and Entrepreneurship, has revitalized the school’s Masters Degree program in Entrepreneurship & Innovation. Concurrently, noted entrepreneur Shawn Sadowski has been named Cogswell’s “Entrepreneur in Residence,” after Sadowski worked closely with the Cogswell faculty on the Masters program, set to be launched online in January 2015.  The announcements were made today by Dr. Deborah Snyder, President and Chief Academic Officer of the school. Please see:  http://youtu.be/Z0qTNwxaAfo Cogswell is one of only a handful of colleges and universities in the U.S. offering an advanced degree in Entrepreneurship and Innovation. With the addition of Sadowski to the school’s faculty roster, Cogswell becomes uniquely positioned to provide an immersive learning experience, by capitalizing on his years of start-up experience and insight from having interviewed hundreds of entrepreneurs across the United States.

Please see video here: http://youtu.be/Z0qTNwxaAfo

Enrollment in Cogswell’s Masters Degree program in Entrepreneurship & Innovation will be limited to a cohort of 25 students for the Spring 2015 semester, beginning January 20. Interested prospective students should call (855) 361-5930 or visit http://www.cogswell.edu/entrepreneurship/masters.html to apply, while space is still available.

Sadowski made national headlines during the summer of 2014, when he and two colleagues rode bicycles from the west coast of Oregon to the east coast of Virginia to meet with and document the stories of 100 entrepreneurs in 100 different U.S. cities. Much like Sadowski’s cross-country tour, Cogswell’s MA program provides opportunities for students to cultivate and vet their own business ideas by engaging and interacting with real world entrepreneurs. Cogswell students will have the ability to build their own networks of industry professionals, and learn from established business builders who have already paved their way to entrepreneurial success.

The Cogswell MA program has been developed to help students apply entrepreneurial principles and innovative decision-making both in and outside of existing organizations. Many people dream of “firing” their boss and owning their own thriving business. Others want to be more innovative and empowered in their current line of work – or learn skills that will add value to their current employer. This program allows for that flexibility in expanding each student’s careers goals. A Cogswell MA Degree in Entrepreneurship & Innovation, less costly than one might think, is designed to help students develop the qualities and skill sets of successful entrepreneurs, and to directly apply those qualities and skills to achieving their career aspirations.

Said Dr. Snyder, “The Cogswell Master’s Degree program in Entrepreneurship & Innovation is a truly unique and highly interactive one. The program offers students the opportunity to learn and practice concepts necessary to helping them accomplish their career dreams. It provides additional tools to the graduate’s professional tool kit. Our curriculum is designed to motivate students to go out into the ‘field,’ meet and interview entrepreneurs from a variety of fields, and discover how entrepreneurs ‘do what they do’ to make companies successful. In addition to approaching local entrepreneurs, developing relationships, and learning by their example, students will also get a better understanding of how they, themselves, fit into their entrepreneurial ecosystems. Ours is a soup-to-nuts program, one that is certain to help our students plot the course to their own career destinies.”

About SHAWN SADOWSKI<

Shawn Sadowski is the co-founder and CEO of My New Enterprise. He has extensive experience as a successful entrepreneur and business consultant, and during the Summer of 2014, embarked on the adventure of a lifetime, as he and two colleagues traveled by bike from the west coast of Oregon to the east coast of Virginia to interview successful entrepreneurs across the country. The trio passed through 100 cities, interviewing 100 entrepreneurs to film and document their stories.

In addition to My New Enterprise, Sadowski has built two companies and sold them to top leaders in the Transportation and Logistics Industry. He has directed business plan competitions and advised countless entrepreneurs on launching and growing successful ventures. He has held faculty positions at Utah State University in the areas of New Venture Development and New Venture Management. In addition, Sadowski has consulted with numerous small businesses to create strategic execution plans for business expansion and growth.

Sadowski has helped create performance-training systems for corporations, small businesses, and direct sales companies. He is deeply passionate about entrepreneurship and helping others build and grow thriving companies. Sadowski received a BS Degree in Accounting and an MBA from Westminster College.

About COGSWELL COLLEGE

Designed as a “fiercely collaborative, living laboratory,” Cogswell College is located in the heart of the legendary Silicon Valley in Sunnyvale, California. The school is a WASC accredited, four-year institution of higher education with a specialized curriculum that fuses digital arts, audio technology, game design, engineering and entrepreneurship.

Numerous alumni of Cogswell College have secured prominent positions within the entertainment, videogame, technology, computer, animation, and motion graphics industries throughout California and beyond. Several of these alumni have established careers with such high profile companies as Activision, DreamWorks Animation, Disney, Electronic Arts, Pixar, and Microsoft Game Studio. Many other alumni have launched their own creative ventures.

Recent Cogswell alumni were members of the Academy Award-winning production teams which worked on the blockbuster films “Frozen” and “Life of Pi.” Some of the other well-known consumer projects to which Cogswell alumni have contributed include the feature films “The Boxtrolls” and “The Avengers,” and the popular videogames “Call of Duty: Advanced Warfare,” “Halo 4″ and “Battlefield Hardline.”

Additionally, animated short films conceived and produced by Cogswell students have gone on to win prestigious awards, including those presented by the California International Animation Festival, the Colorado Film Festival, the Oregon Film Festival, the Miami Film Festival, the Philadelphia Film & Animation Festival, the San Jose Short Film Festival, and Canada’s International Film Festival.

Cogswell College is located at 1175 Bordeaux Drive, Sunnyvale, California, 94089. For more information, please call 1-800-264-7955 or visit: http://www.cogswell.edu/ <

Contact:

Cogswell College
Rachael Sass
Creative Services Manager
Sunnyvale, CA
408/498-5150
Contact Rachael via email

Contact:
Media Contact for Cogswell College:<
Dan Harary
The Asbury PR Agency
Beverly Hills, CA
310/859-1831
Contact Dan via email