Without a doubt, California is the hotbed for digital art and animation degree programs. The state is home to many companies in the industry, including movie studios, CGI companies, and software & game developers. Cogswell College, located in Silicon Valley, CA, offers a Bachelor’s Degree in Digital Art and Animation (DAA). This program is designed with the goal to ensure that students leave Cogswell with the creative and technical skills required for multiple opportunities within the areas of the entertainment industry.
Many schools across the country offer degrees in fine arts or graphic design, and many of those graduates find themselves looking for a job in interactive; but they are sometimes behind the curve when they enter the job market. Although these are important aspects for multimedia design education, degrees specific to animation are preferred by most companies in the industry.
With a wide variety of jobs available in this growing industry, a career in digital animation can not only be appealing to creative individuals, but lucrative and highly competitive as well. According to the U.S. Bureau of Labor Statistics, the median salary for digital animators is more than $58,000. This job segment is expected to grow at 8% in the U.S. over the next decade.
Job positions in game development, television and movies are the most highly sought after career paths for people with a degree in digital arts. While this area has the largest number of jobs available for people with a DAA degree, the competition for positions in these areas are extremely high. However, other job possibilities exist on the cusp of the entertainment industry.
Working for an Advertising Agency:
Advertising agencies have an ongoing need for multimedia designers and the industry provides a steady and stable work environment for employees with experience. They work across a variety of areas, including commercials, websites, social media and video production. With companies large and small turning to the Internet to advertise their products and services, this area can potentially outgrow other positions which have traditionally been more sought after.
Many companies are using video channels (think YouTube and Vimeo) to advertise to their potential and existing customers. They are also using the video medium to provide product information and demonstrations. With this available to advertisers, it is important that there are multimedia designers available to generate the ideas, who have the technical expertise to make it happen.
The career path for a digital animator working in advertising is somewhat varied. While an employee may begin as a storyboard artist, they find themselves advancing through the agency quickly. Becoming a creative director is not uncommon; as the medium grows and rises in prominence it will happen with greater frequency, especially as employees with digital animation experience learn and become integral parts of other business areas.
Working for Bigger Companies:
Many companies, especially larger ones, choose not to employ advertising agencies and have been bringing their marketing in-house. This trend means that there will be a growing number of opportunities available in companies that many may not consider. Working for a large corporate entity has its advantages. The work is steady and the traditional benefits associated with them (insurance, retirement, etc.) may not be available when working for a small production company. Education, software and manufacturing are all areas with potential to see increased growth.
For more information about Cogswell’s Digital Art & Animation Bachelor Degree program, visit http://www.cogswell.edu/programs/digital-art-and-animation.php