Posts Tagged ‘Audiomatic Retro Transformer’

Is Reason 7 the Instagram of Music?

Thursday, June 20th, 2013

Alan Strahsburg at a recent Propellerhead Reason 7 group meeting at Cogswell College demonstrating techniques

If you are a Propellerhead you have probably seen at least one of their irreverent tutorials. This latest video about Audiomatic Retro Transformer makes the comparison to Instagram.

In the article accompanying the tutorial Creative Digital Music explores the premise and delves into what the author, Peter Kern, calls the “Instagram Music phenomenon – digital music covered in layers of crackly fuzz for no terribly good reason, uncreative cynicism and artificial nostalgia posing as authenticity.” But he also finds the effect fascinating.

He still has some reservations about how these tools can hinder originality and outlines three ways to avoid the trap: use the presets on unexpected content, try making your own push-button presets as a creative tool or use turning these filters on as a way to turn them off.

Check out what he has to say and let us know whether or not you agree. Cogswell has some Reason 7 experts in its community and hopefully they will weigh in as well.