Archive for the ‘Interactive Media’ Category

OM3D – 3D Manipulation of 2D Photos

Friday, November 14th, 2014

When it comes to editing photographs, Photoshop reigns supreme. But what if there was a better approach to editing a photograph? What if you could take an element within a picture and have full manipulation control over everything about it? Better yet, what if you could do it for free? Researchers over at Carnegie Mellon and the University of California found a way to do just that – through the announcement of a new, free, suite of 3D manipulation software. Their software, titled OM3D, allows a user to take an object within a 2D photograph and turn it into a 3D model. That model can then be manipulated and moved around the photo however the user desires. It also allows the users to adjust the lighting and texture of an object in order to blend in with its surroundings. The software achieves this by utilizing vast libraries of stock photographs and 3D models, and compares them to the two dimensional object the user wishes to shape. It then merges the attributes from the library of stock photos with that of the 2D object to create a 3D model that is viewable from every angle. Once the model is created, the photograph can be freely edited.


Demonstration: http://www.youtube.com/watch?v=ipTyCJi0t1Y
Download: http://www.cs.cmu.edu/~om3d/code/OM3D_1_0_0_source.zip

What Can You Do with a Degree in Digital Art and Animation?

Thursday, April 24th, 2014

Without a doubt, California is the hotbed for digital art and animation degree programs. The state is home to many companies in the industry, including movie studios, CGI companies, and software & game developers. Cogswell College, located in Silicon Valley, CA, offers a Bachelor’s Degree in Digital Art and Animation (DAA). This program is designed with the goal to ensure that students leave Cogswell with the creative and technical skills required for multiple opportunities within the areas of the entertainment industry.

Many schools across the country offer degrees in fine arts or graphic design, and many of those graduates find themselves looking for a job in interactive; but they are sometimes behind the curve when they enter the job market. Although these are important aspects for multimedia design education, degrees specific to animation are preferred by most companies in the industry.

With a wide variety of jobs available in this growing industry, a career in digital animation can not only be appealing to creative individuals, but lucrative and highly competitive as well. According to the U.S. Bureau of Labor Statistics, the median salary for digital animators is more than $58,000. This job segment is expected to grow at 8% in the U.S. over the next decade.

Job positions in game development, television and movies are the most highly sought after career paths for people with a degree in digital arts. While this area has the largest number of jobs available for people with a DAA degree, the competition for positions in these areas are extremely high. However, other job possibilities exist on the cusp of the entertainment industry.

Working for an Advertising Agency:

Advertising agencies have an ongoing need for multimedia designers and the industry provides a steady and stable work environment for employees with experience. They work across a variety of areas, including commercials, websites, social media and video production. With companies large and small turning to the Internet to advertise their products and services, this area can potentially outgrow other positions which have traditionally been more sought after.

Many companies are using video channels (think YouTube and Vimeo) to advertise to their potential and existing customers. They are also using the video medium to provide product information and demonstrations. With this available to advertisers, it is important that there are multimedia designers available to generate the ideas, who have the technical expertise to make it happen.

The career path for a digital animator working in advertising is somewhat varied. While an employee may begin as a storyboard artist, they find themselves advancing through the agency quickly. Becoming a creative director is not uncommon; as the medium grows and rises in prominence it will happen with greater frequency, especially as employees with digital animation experience learn and become integral parts of other business areas.

Working for Bigger Companies:

Many companies, especially larger ones, choose not to employ advertising agencies and have been bringing their marketing in-house. This trend means that there will be a growing number of opportunities available in companies that many may not consider. Working for a large corporate entity has its advantages. The work is steady and the traditional benefits associated with them (insurance, retirement, etc.) may not be available when working for a small production company. Education, software and manufacturing are all areas with potential to see increased growth.

For more information about Cogswell’s Digital Art & Animation Bachelor Degree program, visit http://www.cogswell.edu/programs/digital-art-and-animation.php

Audio Fills Us With a Sense of Time and Place

Wednesday, February 12th, 2014

As you listen to the sound of wind in the trees, the gentle burble of a nearby stream or the chirp of birds, you might physically be sitting in your living room but mentally you are far away. In this beautifully written article in Gamasutra by Sound Designer Damian Kastbauer, you are given the opportunity to take a look at his vision of the future of interactive audio experiences.

Sound has the ability to put us in a specific time and place associated with that sound. In the article he says, “I remain lost in thought as the sound of rushing water catches my memory. My mind is transported to a sunny day from my past. A reunion has brought family members together…”

The piece is an introduction to his Oxford Handbook of Interactive Audio (due 2014) in which he imagines the ability to synthesize the long-ago sounds of earth circa 2012 and the technology it took to get to this point. “It was during this time in simulation technology that our industry was just beginning to iron out inconsistencies inherent within the burgeoning field of procedural audio, synthesis, and the advanced manipulation of dynamic sound: baby steps toward the expansive fully realized simulation I’m testing today.”

Can you think of a time that sound has taken you to a different time and place?

What Does the Game Design Manager Say?

Tuesday, December 3rd, 2013

Screen shot from the video.

At Cogswell College we focus on learning by doing. While we don’t ignore the theory and principles behind a process, we don’t feel the learning is complete until you’ve actually undertaken a project and put the new skills to use.

The Fall Semester ‘Project Management’ class had to break up into teams and then develop promotional materials that would introduce people to one of Cogswell’s majors. The goal of the mid-term project’s assignment was for the collateral developed to interest people in becoming students at Cogswell. In order to successfully complete the project, students had to organize, assign tasks, set up a timetable, deliver the project and then evaluate their results.

“I wanted the finished piece to show the pride they take in their education, why they are excited about what they are doing and what they are about as students,” said Albert Chen, faculty for the class. “The assignment definitely reinforced the skills they learned during the class.”

This short video highlighting Cogswell’s Digital Media Management degree program and its Game Design & Business Modeling major was completed in two weeks by a team of six students. The students who worked on the project are: Vincent Velo, Andrew Traxler, Eric Tran, Frank Maddox, Oleksandra Keehl and Halsey Herms.

Cogswell’s MediaWorks Presents its ALearn Corporate Identity Project

Wednesday, November 13th, 2013

Screen Shot from the ALearn Animated Logo Project

MediaWorks, a project-based, learning program in which student teams engage in audio and visual production projects for real-world clients just completed a flagship corporate identity and messaging project for the Santa Clara-based nonprofit, ALearn.

Check out the project on YouTube.

Cogswell College instructors Julius Dobos and Anthony Dias envisioned the concept and are leading the implementation of the MediaWorks program. Utilizing their industry experience, they oversee student-produced works that include animation, live action footage, sound design and original music. The program’s audio and visual production projects involve real-life client meetings, creative brief and concept generation, participation in the approval process and project and time management.

The ALearn media production, just a little over a minute long, included a newly-animated corporate logo, original music and sound design. A preliminary version of the video was previewed and well-received at ALearn’s annual fundraising dinner in October.

“The MediaWorks program is designed to immerse students in the real world process of audio and visual production,” says Anthony Dias, co-leader for the project and digital audio technology (DAT) instructor at Cogswell. “Our students sat down with the client, listened to their vision and asked them questions aimed at guiding the creative process.”

The class meeting about the project.

MediaWorks has created a shift from the college’s standard semesters-long portfolio classes—some of which can take up to 18 months for completion—to 6-8 week deadline-driven client projects where students work in teams of 12-20. Dias and Dobos, adopted this model in an effort to mimic the experience of working for a large creative agency.

“We wanted the students to feel the pressure of the project’s deadlines, just as they would if they were working in a large creative agency,” says Julius Dobos, distinguished lecturer at Cogswell and MediaWorks’ co-leader for the project  “There’s a big difference between creating sound design for movies and sound design for corporate communications, one is entertainment, the other is advertising.”

Dobos has composed movie scores for Hollywood films and admits that most of the students want to work in Hollywood or a big studio environment creating varying forms of entertainment.

Dobos continues, “Our students have the chance to utilize traditional corporate work as a stepping stone to the entertainment field, which is a lot harder to get into directly. Through MediaWorks, they will have big-name Silicon Valley companies in their portfolios that even industry professionals would envy, which presents a huge edge in the marketplace. Not only being ready to work with a major client but showing the results of having done so makes a significant difference on a job interview or when you are launching your own business.”

The goal of the MediaWorks program is to generate sufficient revenue to provide for student compensation and the ability of the audio, engineering and animation departments to make technology purchases as new industry tools become available.

Cogswell is in talks with several high-visibility Silicon Valley firms for media projects for 2014 and has begun work on a yet-to-be announced multinational corporate client project, currently under non-disclosure.

We look forward to sharing the projects with you as they become available.

50 Powerful Statistics About Tech Mega Trends Your Business Should Know

Friday, October 25th, 2013

There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this slideshare presentation, Vala Afshar reveals ten startling stats for each mega trend.

Here are a few tidbits gleaned from the presentation:

  • People who use phones and tablets to access the Internet will outnumber those who use a PC by 2015.
  • 60% of all mobile users expect a website to load in less than 3 seconds.
  • Within the next two years, over half of the capital allocated to IT budgets will be spent on the cloud.

What insights surprised you?

Moonbot Animates Chipotle’s ‘The Scarecrow’ Project

Tuesday, October 15th, 2013

Interactive marketing – what exactly is it? We’re hearing the term more and more but over the past few years consumers are beginning to see this concept in action. As reported in Animation Magazine, here’s a great example is the new animated short and game app created by Moonbot for Chipotle Mexican Grill.

Award-winning Moonbot created “The Scarecrow,” campaign that depicts a scarecrow’s fight to ensure that people have a wholesome alternative to processed food. The game is available for free download in the Apple App Store and the short film can be viewed below and at www.scarecrowgame.com.

The game, designed for iPhone, iPad and iPod touch, allows users to visit the animated world and correct the wrongs committed by Crow Foods.

Can you think of other interactive marketing examples? Hint, some of your favorite television shows may have an interactive element.

Studio E Embarks on an Interactive Adventure

Wednesday, October 9th, 2013

At Cogswell College we believe that the best lessons are those learned by doing. Our newest studio class – Studio E – is no exception. Students in this class under the leadership of faculty, Thomas Applegate, have an ambitious goal but are confident of success. The crew of 18 is creating the art assets, 3D reference models, animation, programming and audio content for an original story created by Thomas.

Over the course of the next 18 months, the team will create a short animation based on the story along with an interactive book version for mobile platforms to deepen the reader’s experience and further immerse them in the story. Students will take the project from the beginning development phase, through pre-production, then full production mode and finally post production. During the class students are given the chance to work in a setting that mirrors a professional studio and will follow an industry-standard production pipeline.

But in typical Cogswell fashion, the learning process has a twist. While the crew adheres to a full-blown production cycle, much of the work in the various phases will be done in tandem. Pre-production will happen in step with the development phase and some full production will happen while pre-production is still going on. This is possible because everyone works on the same files so the work can progress in stages. Environment artists create temporary environments that can be filled in later while character artists and animators can do rough animation in the temporary environment so they don’t have to wait for the finished environments to do their jobs.

“I really want the students to go through the entire design process and learn what is expected of them when they begin working in the industry,” said Applegate. “We started with the story and the visual design, then created a full 2D animatic, from which we are drawing all our information to create the pre-vis animatic, animation, color script, as well as color and lighting keys to establish art direction.”

In addition Cogswell’s learn-by-doing class format, students work on state-of-the-art equipment. Studio E is equipped with Wacom Cintiq monitors which allow you to paint right on the monitor. According to several of the students it took a little adjusting to transition from drawing on a desktop tablet to drawing on a monitor but the consensus is that this is one of the best classes they have taken.

Check out the video for more information stay tuned to find out how the project progresses.

The Importance of Storytelling for Brand Recognition

Thursday, October 3rd, 2013

With all of the social media options available and connectedness of today’s consumer, storytelling to relate the sales message has come into new vogue. This technique makes each message personal as the intended audience uses its imagination to fill in the detail.

The Adweek article states, “There is little hesitation in knowing we operate in a cultural and technological world where consumers know everything about a brand, from who owns it to where and how products are manufactured and sold. As a result of this, companies are now evaluated by much more than their products. We are in a world where a brand’s values and the emotions they evoke are narrative material.”

What helps you remember a marketing message?

Learning From Your Mistakes

Tuesday, October 1st, 2013

It may have seemed like a great idea at the time – like the Marriott Hotel marketing campaign on 9/11 anniversary where they offered complimentary coffee and muffins to guests from 8:45 to 9:15AM “in remembrance of those we lost” but in retrospect, we’re sure they wished they’d passed that one up. The public reaction was not pretty.

Adweek reported on a panel discussion hosted by JTW of elite advertising executives who talked about some of the mistakes they made over the years and what they, as creatives, learned from them. Some felt their flops were great lessons in humility, putting things in perspective and making sure the ad resonates with the target market. There are some entertaining video clips included in the article.

Which of these insights is most helpful to you?