Archive for the ‘Inspiration’ Category

The Importance of Storytelling for Brand Recognition

Thursday, October 3rd, 2013

With all of the social media options available and connectedness of today’s consumer, storytelling to relate the sales message has come into new vogue. This technique makes each message personal as the intended audience uses its imagination to fill in the detail.

The Adweek article states, “There is little hesitation in knowing we operate in a cultural and technological world where consumers know everything about a brand, from who owns it to where and how products are manufactured and sold. As a result of this, companies are now evaluated by much more than their products. We are in a world where a brand’s values and the emotions they evoke are narrative material.”

What helps you remember a marketing message?

Learning From Your Mistakes

Tuesday, October 1st, 2013

It may have seemed like a great idea at the time – like the Marriott Hotel marketing campaign on 9/11 anniversary where they offered complimentary coffee and muffins to guests from 8:45 to 9:15AM “in remembrance of those we lost” but in retrospect, we’re sure they wished they’d passed that one up. The public reaction was not pretty.

Adweek reported on a panel discussion hosted by JTW of elite advertising executives who talked about some of the mistakes they made over the years and what they, as creatives, learned from them. Some felt their flops were great lessons in humility, putting things in perspective and making sure the ad resonates with the target market. There are some entertaining video clips included in the article.

Which of these insights is most helpful to you?

Simplify your Work Life

Friday, September 20th, 2013

Here’s a little Friday inspiration and give you something to contemplate over the weekend. In this Huffington Post article, Mountain View-based Polyvore’s CEO, Jess Lee, talks about a unique program she implemented called, ‘simplification month.’ Lee is a firm believer in the importance of creating a work environment that makes sure employees are happy and doing work they love.

One of the ways to achieve that goal is to make everyone’s work life simpler by reducing the number of tasks that are not productive. It took a corporate mind-shift but the plan seems to be working.

To reinforce her basic philosophy, Lee says that if she were 100 years old and looking back on her life one of the measures of success would be how many people she has worked with would ever want to work with her again if she started a new company.

At age 100, if you look back at your life, what would you consider to be the measure of your success?

Try These Tips to Feel Like a Brand New Person

Thursday, August 29th, 2013

Do you ever feel like you are stuck in a rut and just can’t quite get those creative juices churning? From switching it up, to laughing out loud, to accomplishing tasks, here are ten quick tips to help you change your outlook.

What do you do when you feel like you are spinning your wheels and going nowhere?

Envisioning Disney Characters in Real Life

Tuesday, August 27th, 2013

If Ariel from the “Little Mermaid” was a real person, what would she look like? Or Jasmine from “Aladdin?”

Here’s is one artist’s concept of what the model of the animation might have looked like.

Do you think the artist, Jirka Väätäinen, whose images are posted on Behance, has captured the essence of the characters?

Becoming an Independent Entrepreneurial Thinker

Monday, July 29th, 2013

Have you ever come up with a great idea – one you thought was uniquely yours – but had a nagging feeling you might have heard it somewhere?

According to this article in Entrepreneur.com, we are programmed to remember things that are familiar but the piece offers some handy tips to help you think more independently and root out those ‘out-of-the-box’ ideas from your subconscious.

The strategies the piece suggests are to: place a lot of constraints on the problem you are trying to solve, combine ideas that seem incongruent and turn to disruptive thinking in order to transform your business.

What other tactics do you use to spark those creative ideas?

How Social Media Levels the Playing Field in the Film Industry

Friday, July 26th, 2013

Image from Under The Milky Way, www.underthemilkyway.com

Social Media has definitely changed the way we do business. Gone are the days when advertisers tell the public what it wants. Maybe it was bound to happen anyway but social media has hastened the transition that puts the public in the driver’s seat.

The film industry has felt the impact now that anyone with a video camera or cell phone can create a film and get it viewed across multiple public platforms. Some of these films have gained traction around specific causes or issues.

HootSuite put together an interesting look at how film companies have learned to use the power of social media to promote their films and engage their audiences.

Number One Key to Productivity

Monday, July 15th, 2013

Do you have a ‘bias toward action’ attitude or do you let life get in the way of your productivity? In this fascinating article, Brent Summers, talks about why action-based behavior can help you achieve what’s important but also shares brief profiles of action-based creatives.

Their examples offer useful insights into how you can benefit from their perspective on getting things done. The piece also practical tips for you to achieve an action-oriented bias.

What  tips do you have for becoming your most productive self?

Inspiration from Mark Twain

Friday, June 28th, 2013

If anyone could put a lot of wisdom in to a few words – it’s Mark Twain. Here’s a series of images with his quotes from Photobucket.

Read, enjoy and let us know what your favorite piece of advice is.