Archive for the ‘Entrepreneurship’ Category

The Importance of Storytelling for Brand Recognition

Thursday, October 3rd, 2013

With all of the social media options available and connectedness of today’s consumer, storytelling to relate the sales message has come into new vogue. This technique makes each message personal as the intended audience uses its imagination to fill in the detail.

The Adweek article states, “There is little hesitation in knowing we operate in a cultural and technological world where consumers know everything about a brand, from who owns it to where and how products are manufactured and sold. As a result of this, companies are now evaluated by much more than their products. We are in a world where a brand’s values and the emotions they evoke are narrative material.”

What helps you remember a marketing message?

Learning From Your Mistakes

Tuesday, October 1st, 2013

It may have seemed like a great idea at the time – like the Marriott Hotel marketing campaign on 9/11 anniversary where they offered complimentary coffee and muffins to guests from 8:45 to 9:15AM “in remembrance of those we lost” but in retrospect, we’re sure they wished they’d passed that one up. The public reaction was not pretty.

Adweek reported on a panel discussion hosted by JTW of elite advertising executives who talked about some of the mistakes they made over the years and what they, as creatives, learned from them. Some felt their flops were great lessons in humility, putting things in perspective and making sure the ad resonates with the target market. There are some entertaining video clips included in the article.

Which of these insights is most helpful to you?

Proven Methods for Finding Industry Influencers

Friday, September 27th, 2013

Now that you have your business off the ground – it’s time to find the thought leaders and experts in your field and start building a relationship with as many of them as you can. But where do you begin looking and once you find them how do you get them to notice you?

A few suggestions for finding them include: Industry awards and events, Twitter lists and podcasts and forums. Ideas for building relationships include follow and comment through social media, share original content and ask for their opinions or be helpful with any introductions you can make.

Check out this helpful article for more ideas. What have you done to find influencers?

A Guide to Video Game Kickstarter Funding

Wednesday, September 25th, 2013

In case you’ve been thinking about creating a Kickstarter campaign for one of your projects, here’s a handy – and very detailed – guide to answer all your questions. With a whopping 32 chapters, this online guide covers everything.

Chapter topics include: setting goals, structuring rewards, popularity rankings, building community, dealing with objections, the last 48 hours and so much more.

Let us know if you ran a Kickstarter campaign and how it went.

Simplify your Work Life

Friday, September 20th, 2013

Here’s a little Friday inspiration and give you something to contemplate over the weekend. In this Huffington Post article, Mountain View-based Polyvore’s CEO, Jess Lee, talks about a unique program she implemented called, ‘simplification month.’ Lee is a firm believer in the importance of creating a work environment that makes sure employees are happy and doing work they love.

One of the ways to achieve that goal is to make everyone’s work life simpler by reducing the number of tasks that are not productive. It took a corporate mind-shift but the plan seems to be working.

To reinforce her basic philosophy, Lee says that if she were 100 years old and looking back on her life one of the measures of success would be how many people she has worked with would ever want to work with her again if she started a new company.

At age 100, if you look back at your life, what would you consider to be the measure of your success?

Brad Damphousse, GoFundMe Founder, Shares Entrepreneurial Insights

Friday, September 13th, 2013

In this wide-ranging interview in Boston.com, Brad Damphousse reflects what he learned by following his dream of building his own company. He is also in the running for Entrepreneur Magazine’s Entrepreneur of 2013 Award.

Brad talks about how GoFundMe helps people share their passion and their dreams for their enterprises; how the entrepreneurial culture is different on the east and west coasts; and what sets GoFundMe apart from other crowdsourcing sites.

What else do you think budding entrepreneurs should know?

10 Startups That Are Changing the Music Industry

Thursday, September 12th, 2013

Once upon a time, you either turned on the radio and listened to your favorite DJ spin popular tunes or you went to the music store and purchased  a record (a big, flat plastic disc with grooves that when placed on a record player magically produced sounds) so you could play what you wanted, when you wanted.

But the times and technology has changed – and so has the music industry. This slideshare presentation by the Biz Journal, highlights 10 companies that are making waves within the industry. Check out what they have to say about Spins.FM, Tomahawk, Lisnr, Vyclone, Songza, Songkick, NoiseTrade, SoundCloud, Murfie and Bandcamp.

Are there other companies you think should be on the list?

Things to Think About Before Starting Your Own Business

Friday, September 6th, 2013

You’re tired of working for someone else and are sure you have what it takes to make a success of the business idea you’ve been kicking around for years but before you head off on your own, here are a few things to consider. Small Business Trends lists 7 questions to ask yourself.

While this may seem obvious, the first question should be, why do I want to work for myself? Here are few more. How disciplined are you? Can you be your own salesperson? Are you passionate about what you want to do?

Check out the article for other questions and a discussion of each.

In your opinion, what else should you be thinking about before you start turning your idea into a reality?

12 Insights into the Emotional Marketing Revolution

Friday, August 30th, 2013

Best-selling author, Seth Godin, shared his experience in creating the human connection in digital marketing in a webinar sponsored by Vocus. Projecteve published this great recap on his observations on making that all important connection with your audience.

Two of his suggestions are: “Don’t yell to the masses, whisper to a few” and “If we expect to build connections, we have to expect to be generous.”

Check out the other 10 and let us know what you think.

Best Incentivization Networks for Game Developers

Friday, August 23rd, 2013

If your game was the only one in town – and it was fun to play, then you would have no problem finding a multitude of players eager to purchase your creation. However, with more than 150,000 games in the app store, it’s all too easy to get lost in the crowd.

In order to get their work in front of their intended audiences, more game designers are turning to incentivized networks or app discovery platforms to make sure people can find them. Some platforms buy traffic from other incentivized networks, increasing your risk of buying duplicate traffic. So how do you go about choosing the right network for your work?

This article in Venture Beat, offers helpful tips for choosing the right network for you – choose a ‘destination’ app discovery network, integrate a social media plan and focus on user engagement.

What do you think about incentivizing programs?