Archive for the ‘Entrepreneurship’ Category

A Guide to Video Game Kickstarter Funding

Wednesday, September 25th, 2013

In case you’ve been thinking about creating a Kickstarter campaign for one of your projects, here’s a handy – and very detailed – guide to answer all your questions. With a whopping 32 chapters, this online guide covers everything.

Chapter topics include: setting goals, structuring rewards, popularity rankings, building community, dealing with objections, the last 48 hours and so much more.

Let us know if you ran a Kickstarter campaign and how it went.

Simplify your Work Life

Friday, September 20th, 2013

Here’s a little Friday inspiration and give you something to contemplate over the weekend. In this Huffington Post article, Mountain View-based Polyvore’s CEO, Jess Lee, talks about a unique program she implemented called, ‘simplification month.’ Lee is a firm believer in the importance of creating a work environment that makes sure employees are happy and doing work they love.

One of the ways to achieve that goal is to make everyone’s work life simpler by reducing the number of tasks that are not productive. It took a corporate mind-shift but the plan seems to be working.

To reinforce her basic philosophy, Lee says that if she were 100 years old and looking back on her life one of the measures of success would be how many people she has worked with would ever want to work with her again if she started a new company.

At age 100, if you look back at your life, what would you consider to be the measure of your success?

Brad Damphousse, GoFundMe Founder, Shares Entrepreneurial Insights

Friday, September 13th, 2013

In this wide-ranging interview in Boston.com, Brad Damphousse reflects what he learned by following his dream of building his own company. He is also in the running for Entrepreneur Magazine’s Entrepreneur of 2013 Award.

Brad talks about how GoFundMe helps people share their passion and their dreams for their enterprises; how the entrepreneurial culture is different on the east and west coasts; and what sets GoFundMe apart from other crowdsourcing sites.

What else do you think budding entrepreneurs should know?

10 Startups That Are Changing the Music Industry

Thursday, September 12th, 2013

Once upon a time, you either turned on the radio and listened to your favorite DJ spin popular tunes or you went to the music store and purchased  a record (a big, flat plastic disc with grooves that when placed on a record player magically produced sounds) so you could play what you wanted, when you wanted.

But the times and technology has changed – and so has the music industry. This slideshare presentation by the Biz Journal, highlights 10 companies that are making waves within the industry. Check out what they have to say about Spins.FM, Tomahawk, Lisnr, Vyclone, Songza, Songkick, NoiseTrade, SoundCloud, Murfie and Bandcamp.

Are there other companies you think should be on the list?

Things to Think About Before Starting Your Own Business

Friday, September 6th, 2013

You’re tired of working for someone else and are sure you have what it takes to make a success of the business idea you’ve been kicking around for years but before you head off on your own, here are a few things to consider. Small Business Trends lists 7 questions to ask yourself.

While this may seem obvious, the first question should be, why do I want to work for myself? Here are few more. How disciplined are you? Can you be your own salesperson? Are you passionate about what you want to do?

Check out the article for other questions and a discussion of each.

In your opinion, what else should you be thinking about before you start turning your idea into a reality?

12 Insights into the Emotional Marketing Revolution

Friday, August 30th, 2013

Best-selling author, Seth Godin, shared his experience in creating the human connection in digital marketing in a webinar sponsored by Vocus. Projecteve published this great recap on his observations on making that all important connection with your audience.

Two of his suggestions are: “Don’t yell to the masses, whisper to a few” and “If we expect to build connections, we have to expect to be generous.”

Check out the other 10 and let us know what you think.

Best Incentivization Networks for Game Developers

Friday, August 23rd, 2013

If your game was the only one in town – and it was fun to play, then you would have no problem finding a multitude of players eager to purchase your creation. However, with more than 150,000 games in the app store, it’s all too easy to get lost in the crowd.

In order to get their work in front of their intended audiences, more game designers are turning to incentivized networks or app discovery platforms to make sure people can find them. Some platforms buy traffic from other incentivized networks, increasing your risk of buying duplicate traffic. So how do you go about choosing the right network for your work?

This article in Venture Beat, offers helpful tips for choosing the right network for you – choose a ‘destination’ app discovery network, integrate a social media plan and focus on user engagement.

What do you think about incentivizing programs?

LinkedIn CEO Talks About the Importance of Scheduling in Free Time

Friday, August 16th, 2013

How many times have you looked at your schedule and just wished you could bury your head in the sand for a while? Probably too many times. It seems to be a fact of modern work life that our days are filled with an ever increasing number of meetings, answering emails and just trying to put a dent in the number of projects on desk.

In this article in Fast Company, LinkedIn CEO, Jeff Weiner, who tends to have lots of demands placed on his time – shares his thoughts on carving out time in your day to just think.

How can you make this happen in your life?

The Rise of the Indie Games

Wednesday, August 14th, 2013

An indie game company founded by Cogswell Alumni

Here’s a thoughtful video offering insights from a number of European indie game developers about the success – and the reasons behind the success – of the indie game industry. One of the secrets is the agility these smaller companies have to address the needs of niche audiences and to try something that flies in the face of mainstream thinking.

But there are challenges to being a small, indie developer and they talk about these as well.

Let us know what you think is the biggest benefit of being an indie game developer.

Shark Tank’s Daymond John Shares His Worst Mistakes

Friday, August 9th, 2013

What is an entrepreneur? According to Daymond John during a recent interview, an entrepreneur is someone who understands that he is responsible for every single failure but they are also someone who needs to figure something out and know that sooner or later will figure out the key to become productive. An entrepreneur is someone who thinks outside the box and when everyone else says ‘no,’ he says ‘yes.’

Mr. John is the founder of one of the most iconic fashion brands in recent years, FUBU, which stands for, “For Us By Us.” In this wide-ranging interview with “Behind the Brand” he not only talks about his biggest mistakes but also about how he got started and what motivated him.

What motivates and inspires you to keep working at your business?