Archive for the ‘Entrepreneurship’ Category

The Holy Trinity of Start-up Success: Purpose, Culture, Reward

Friday, November 1st, 2013

A quick search of books found on Amazon dealing with the subject of Organizational Behavior produced an astounding 19,200 results. Entrepreneur, Trevor Blake, in this article in FastCompany has boiled down much of what he thinks you need to know to build a successful company and condensed them into three basic concepts.

Step 1 – Figure out what your business contribution to the world is going to be

Step 2 – Make your work environment a place you want to be

Sept 3 – Don’t forget the little guy when your company begins reaping the rewards of success

What do you want the organizational culture of your company to be?

David Kim of Animoca Discusses Challenges of Getting Your App Discovered

Monday, October 28th, 2013

In this short video clip from Devsbuildit, David Kim of Animoca discusses his company and how developers can stand out from the rest of the crowd.  Some of his tips include:

  • Even though we operate in a global marketplace, your global needs a local focus.
  • The best indicator of success is to know your audience.
  • The industry has seen an attitude switch from just ‘getting eyeballs on your game’ to ‘how do I make money.’
  • He has seen a tendency for companies to rely on their brands’ popularity rather than the quality of the product being developed.

What do you think is the most important thing you can do to make sure your intended audience finds your game?

50 Powerful Statistics About Tech Mega Trends Your Business Should Know

Friday, October 25th, 2013

There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this slideshare presentation, Vala Afshar reveals ten startling stats for each mega trend.

Here are a few tidbits gleaned from the presentation:

  • People who use phones and tablets to access the Internet will outnumber those who use a PC by 2015.
  • 60% of all mobile users expect a website to load in less than 3 seconds.
  • Within the next two years, over half of the capital allocated to IT budgets will be spent on the cloud.

What insights surprised you?

Premier Entrepreneurship Forum on November 2 in Santa Clara

Thursday, October 24th, 2013

The third annual Silicon Valley Technology Innovation and Entrepreneurship Forum (SVIEF) packs its schedule with speeches, panel discussions, and networking opportunities. This year, the keynote address and leadership dialogue will be given by two uniquely qualified individuals: Al Gore and Steve Wozniak. The former, who served as the 45th Vice President of the United States, helped usher the internet into existence. The latter not only co-founded Apple Computers, but is now the chief scientist of the data company Fusion-io.

This Groupon deal might make this unique experience even more enticing. For $99 you get one general pass to the 2013 SVIEF (up to a $327.97 value) and a multitude of networking opportunities.

Cogswell Hosts SVForum SIG – Sixense Demos MakeVR, 3D Modeling/Printing Solution

Monday, October 21st, 2013

When SVForum 3D Printing SIG – which fosters innovation, entrepreneurship and leadership within the San Francisco/Silicon Valley ecosystem – needed a space to host it’s upcoming October 28 event, Cogswell was a perfect fit. The event features Sixense Entertainment and a demo of the company’s MakeVR solution for 3D modeling and printing. We’re pretty sure that all of our 3D modeling and engineering students will enjoy the presentation so make sure you reserve a space.

MakeVR uses Sixense’s STEM System™ for motion tracking and control to give consumers a natural, intuitive, and fun way to model and print in 3D. The STEM System provides precision tracking of a user’s every move. Coupled with the easy-to-use yet powerful MakeVR application, users can have fun creating and printing 3D models quickly and easily.

DATE: October 28, 2013

TIME: 6:30 to 9:00PM

PLACE: Cogswell College, 1175 Bordeaux Dr, Sunnyvale, CA 94089

Refreshments served

Radically fun, easy-to-use, and powerful, the MakeVR solution from Sixense is an entirely new take on modeling objects for 3D print and other uses. MakeVR’s two-handed interface paradigm is specifically designed for Sixense’s one-to-one motion tracking and control technology as embodied in the company’s STEM System™ wireless motion control platform, for which there was a massively successful Kickstarter campaign (almost $605K!). The solution allows people to create simple to very complex objects with natural hand motions.

To attend, register here and use coupon code ‘3DPrinting100’ for free admittance.

Check out the great 3-minute MakeVR overview video

“MakeVR marries the familiarity of joystick control with a pro-caliber CAD engine. The upshot is that regular-old, non-designer civilians can create relatively complex models.”TechHive.com

The 50 Best Blogs for Young Entrepreneurs

Friday, October 18th, 2013

Young entrepreneurs may feel like they are traveling in uncharted territory. They are, after all, building something new – at least to them – and often find themselves juggling multiple tasks associated with launching their enterprise.

Here is a compilation of the best blogs by Open Education Database that offer tips, resources and inspiration for the someone just starting out.

How to Make Good Decisions Faster

Friday, October 11th, 2013

Do you find yourself analyzing, cross-checking, gathering other opinions and in general, questioning whether or not you are making the best decision possible for your business?

Lee J. Colan, Founder of the L Group, posits in this article for Inc. that business owners can save themselves a lot of time by following the 80/20 rule.

He suggests that first, you should identify the top five pieces of information you need to make the decision. Then select the four that instinctively seem the highest in priority. Now, you will have roughly 80 percent of the information you need and can move forward.

What are the biggest stumbling blocks when you need to make a decision?

The Importance of Storytelling for Brand Recognition

Thursday, October 3rd, 2013

With all of the social media options available and connectedness of today’s consumer, storytelling to relate the sales message has come into new vogue. This technique makes each message personal as the intended audience uses its imagination to fill in the detail.

The Adweek article states, “There is little hesitation in knowing we operate in a cultural and technological world where consumers know everything about a brand, from who owns it to where and how products are manufactured and sold. As a result of this, companies are now evaluated by much more than their products. We are in a world where a brand’s values and the emotions they evoke are narrative material.”

What helps you remember a marketing message?

Learning From Your Mistakes

Tuesday, October 1st, 2013

It may have seemed like a great idea at the time – like the Marriott Hotel marketing campaign on 9/11 anniversary where they offered complimentary coffee and muffins to guests from 8:45 to 9:15AM “in remembrance of those we lost” but in retrospect, we’re sure they wished they’d passed that one up. The public reaction was not pretty.

Adweek reported on a panel discussion hosted by JTW of elite advertising executives who talked about some of the mistakes they made over the years and what they, as creatives, learned from them. Some felt their flops were great lessons in humility, putting things in perspective and making sure the ad resonates with the target market. There are some entertaining video clips included in the article.

Which of these insights is most helpful to you?

Proven Methods for Finding Industry Influencers

Friday, September 27th, 2013

Now that you have your business off the ground – it’s time to find the thought leaders and experts in your field and start building a relationship with as many of them as you can. But where do you begin looking and once you find them how do you get them to notice you?

A few suggestions for finding them include: Industry awards and events, Twitter lists and podcasts and forums. Ideas for building relationships include follow and comment through social media, share original content and ask for their opinions or be helpful with any introductions you can make.

Check out this helpful article for more ideas. What have you done to find influencers?