Archive for the ‘Entrepreneurship’ Category

Is Something You are Doing Setting You Up for Failure?

Friday, February 14th, 2014

Your business is your baby and who can know it better than you? You know what will work and what won’t. So if someone comes to you with an idea you ‘know’ won’t work how do you react? Do you shut it down or do you at least consider putting it to the test?

If the former is your reaction, you might have what Barry Schuler, author of this article in Inc., calls a “stubborn case of Auto-Preemption Syndrome (APS).” According to Schuler, we all suffer from APS from time to time but it can be fatal in the entrepreneurial world.

Symptom: You become convinced a particular approach is futile, thus you refuse to even attempt it. Failure is guaranteed.

Cures:

  • Borrow a page from a classic brainstorming technique where every formal brainstorming session begins with the group listing ideas
  • Suspend disbelief
  • Belief in the power of yes

What do you do to overcome internal objections?

How to Create an Effective App Demo Video

Friday, February 7th, 2014

You’ve built a great app that you are sure will have a large audience. The next question is how do you get the word out – you know, market it. Many app developer are turning to demo videos to entice potential users to check it out and from there hopefully download it.

So what are some elements that lead to a successful demo video? According to this article in DevsBuildIt by Sean Casto, CEO of Alliance member PreApps, here are a few tips:

  • Choose your tools carefully
  • Don’t shy away from creativity
  • Harness the power with a strong voice
  • Keep it to the point
  • Hook the viewers

Please share links to any great demo videos you have seen.

It Can Be Lonely at the Top if You Go It Alone

Friday, January 31st, 2014

Planning to launch your company as a solo act? Some seasoned entrepreneurs will tell you that launching a business without a partner is like the kiss of death but this article in Inc. Magazine by Elaine Pofeldt, says not necessarily.

While going it alone may not be the fatal mistake that some industry analysts think, there are certain issues you should consider.

-Loneliness: The solution – “get up from the desk once in a while. Go to industry conferences and attend local meetups with other entrepreneurs.”

-Myopia: The solution – “setting up an active advisory board of startup veterans can help you avoid that trap.”

Why or why not would you choose to run your business by yourself?

Sony Shines in Golden Globe Ad

Monday, January 20th, 2014

Bringing together art and engineering talent.

Sony is running a multifaceted media campaign that harkens back to their early days of innovation and pushing the envelope. They ran an ad during the Golden Globes award show that got to the heart of their philosophy. When I watched the video clip, all I could think was that sure looks like a day at Cogswell College.

They say, “When you combine the artist with the engineers, you get something really new – something special.” The ad went on to say, “when great thinkers combine with great doers, 1 + 1 can equal 3.” So true! Great things happen when you create an environment that encourages – and even demands – collaboration across disciplines.

Walk into any classroom at Cogswell, step into the student lounge or listen to conversations taking place in our hallways – and you know you are in a unique place. Students and faculty are passionate about what they do and are eager to learn from each other.

Our next Open House is February 22. Why not RSVP now and come see for yourself how well we have integrated art and engineering? Step into our world of possibilities.

Ultimate Guide to Startup Marketing

Friday, January 17th, 2014

Cogswell’s curriculum has a strong emphasis on entrepreneurship and helping our students develop the skills they need to build a successful enterprise.  The College offers a degree in Digital Media Management and focuses on entrepreneurial thought, customer discovery, project management and business practices within the expanding marketplace of digital media.

One of the skills that receives lots of attention is how to market your startup. We found this helpful slideshare presentation that walks you through the basics. The offers tips for choosing a market, defining keywords, setting core metrics, choosing social media networks, creating social media content, measuring against benchmarks and much more.

Click here to learn more about our Digital Media Management program.

The 10 Best Pieces of Advice for Aspiring Entrepreneurs

Friday, January 10th, 2014

Over the past year, Entrepreneurs’ series “Startup of the Month” asked successful entrepreneurs what advice they have for others looking to take the leap into the startup world. From ignoring what goes wrong to dismissing some advice and surrounding yourself with amazing people, here is the best advice for aspiring entrepreneurs.

Check out this slideshow presentation to find out what the founders of OrganicLife, Enigma, Zady, Soma, Locu and others have to say.

What piece of advice do you think will be most helpful as you develop your business?

So you Want to Start a Software Company?

Friday, January 3rd, 2014

If this is your dream, you are not alone. As witnessed in here in Silicon Valley and around the globe – the opportunities opened up by mobile apps have made this a popular choice for setting off on your own. This article in Computing Now contains important information to help you start off on the right foot.

Some of the issues covered include:

  • Your most important asset – people
  • Founders don’t see the world the same way as employees
  • It’s ‘our standard contract’ is rarely true
  • Find out what people need, make it, tell them and get them to pay you

What other issues would you like to see discussed about starting a software company?

Should Entrepreneurs Embrace Life-Long Learning?

Friday, December 20th, 2013

This article by Natalie Bracco in Epic Launch supports the premise that continuing to learn is beneficial for everyone but especially entrepreneurs.  She suggests advantages to you can include:

  • Indulge your love of learning – while you may want to take something directly related to your business, you might also consider something like public speaking or web design to broaden your skill set.
  • Making vital business connections – you never know who you will meet during class.
  • Becoming more competitive – continuing your education proves to potential employers and clients that you’re hungry, ambitious, and self-motivated.
  • Earning more money – according to Ms. Bracco, the more you know the more you’re worth.

What do you think about her arguments?

Run Your Alarm Clock on Water and Other Unusual Gadgets

Wednesday, December 18th, 2013

Tired of running things on batteries? Ever thought about substituting water? How about fire to charge that cell phone? These are just a few of the unique ways that inventors have uncovered for powering our many gadgets.

This article in Mashable offers some interesting alternative energy options.

Do you have a favorite?

5 Things Super Successful People do Before 8:00AM

Friday, December 6th, 2013

While 8:00AM may sound incredibly early for all our night-owl students, many people do meet the day before the sun is up. The list in a recent Forbes article includes: Margaret Thatcher who was up every day at 5 a.m.; Frank Lloyd Wright at 4 am and Robert Iger, the CEO of Disney wakes at 4:30am just to name a few.

We know you’re thinking – YIKES – not in this lifetime. But according to Inc. Magazine, morning people have been found to be more proactive and more productive. So what is it these morning people do to jump start their day?

  • Exercise
  • Map out their day
  • Eat a healthy breakfast
  • Engage in visualization
  • Make their day top heavy

If you want to learn more, check out the article in Forbes.

If you start your day early, what helps you be most productive?