Archive for the ‘Entrepreneurship’ Category

So You Don’t Want to be Rich and Famous?

Tuesday, February 25th, 2014

If you don’t want to be rich and famous, then we guess you should not follow in the footsteps of Dong Nguyen, developer of the popular mobile game, “Flappy Birds.” He pulled the game down on Sunday, February 16, and walked away from advertising revenue estimated to be $50,000 each day. According to an exclusive interview published in Forbes, the reason he removed the game was:

“Flappy Bird was designed to play in a few minutes when you are relaxed, but it happened to become an addictive product. I think it has become a problem. To solve that problem, it’s best to take down ‘Flappy Bird.’ It’s gone forever.”

But according to another article in Forbes by Paul Tassi, there is a deeper issue at play here – the fact that there are a myriad of clones hoping to ride the wave of success of “Flappy Bird” and this cloning tendency is dragging down the creativity and originality of the mobile game market.

Tassi says, “I’ve always spoken out against the prominence of cloning in the mobile scene, but it’s usually been against companies like Zynga or King ripping off their most famous games from smaller developers or already established hits. Now we have a rise of ‘the little guy’ trying to rip-off fellow little guys, and the wake of this Flappy Bird drama, it’s the worst I’ve ever seen it.”

Do you agree with Mr. Tassi’s assessment of the mobile game industry?

Student Entrepreneurs Open Student Store

Friday, February 21st, 2014

Dashiell Sarnoff and Jeffrey Efting talk about their student store project.

While Cogswell makes sure our students understand the theory and fundamentals behind what they are doing, its main focus is on giving students the opportunity to put that theory into practice through project-based learning. Dashiell Sarnoff took the “Basic Building Blocks of Entrepreneurship” class and decided his class project would be to open a student store called, “The Cogswell Armory.” After Jeffrey Efting took the class and became a partner in the project.

From its humble beginnings in a corner of the Associated Student Office, then relocated to a storage closet, the store now has its own room. Listen in to this short video as Dashiell and Jeffrey share what they learned in the process in this short video. Listen in as they talk about the decisions they made to take the store from a tiny corner in the ASB office to a room of its own and the things they needed to consider to make it work.

Check out the Armory’s Facebook page for the latest news.

Is Something You are Doing Setting You Up for Failure?

Friday, February 14th, 2014

Your business is your baby and who can know it better than you? You know what will work and what won’t. So if someone comes to you with an idea you ‘know’ won’t work how do you react? Do you shut it down or do you at least consider putting it to the test?

If the former is your reaction, you might have what Barry Schuler, author of this article in Inc., calls a “stubborn case of Auto-Preemption Syndrome (APS).” According to Schuler, we all suffer from APS from time to time but it can be fatal in the entrepreneurial world.

Symptom: You become convinced a particular approach is futile, thus you refuse to even attempt it. Failure is guaranteed.

Cures:

  • Borrow a page from a classic brainstorming technique where every formal brainstorming session begins with the group listing ideas
  • Suspend disbelief
  • Belief in the power of yes

What do you do to overcome internal objections?

How to Create an Effective App Demo Video

Friday, February 7th, 2014

You’ve built a great app that you are sure will have a large audience. The next question is how do you get the word out – you know, market it. Many app developer are turning to demo videos to entice potential users to check it out and from there hopefully download it.

So what are some elements that lead to a successful demo video? According to this article in DevsBuildIt by Sean Casto, CEO of Alliance member PreApps, here are a few tips:

  • Choose your tools carefully
  • Don’t shy away from creativity
  • Harness the power with a strong voice
  • Keep it to the point
  • Hook the viewers

Please share links to any great demo videos you have seen.

It Can Be Lonely at the Top if You Go It Alone

Friday, January 31st, 2014

Planning to launch your company as a solo act? Some seasoned entrepreneurs will tell you that launching a business without a partner is like the kiss of death but this article in Inc. Magazine by Elaine Pofeldt, says not necessarily.

While going it alone may not be the fatal mistake that some industry analysts think, there are certain issues you should consider.

-Loneliness: The solution – “get up from the desk once in a while. Go to industry conferences and attend local meetups with other entrepreneurs.”

-Myopia: The solution – “setting up an active advisory board of startup veterans can help you avoid that trap.”

Why or why not would you choose to run your business by yourself?

Sony Shines in Golden Globe Ad

Monday, January 20th, 2014

Bringing together art and engineering talent.

Sony is running a multifaceted media campaign that harkens back to their early days of innovation and pushing the envelope. They ran an ad during the Golden Globes award show that got to the heart of their philosophy. When I watched the video clip, all I could think was that sure looks like a day at Cogswell College.

They say, “When you combine the artist with the engineers, you get something really new – something special.” The ad went on to say, “when great thinkers combine with great doers, 1 + 1 can equal 3.” So true! Great things happen when you create an environment that encourages – and even demands – collaboration across disciplines.

Walk into any classroom at Cogswell, step into the student lounge or listen to conversations taking place in our hallways – and you know you are in a unique place. Students and faculty are passionate about what they do and are eager to learn from each other.

Our next Open House is February 22. Why not RSVP now and come see for yourself how well we have integrated art and engineering? Step into our world of possibilities.

Ultimate Guide to Startup Marketing

Friday, January 17th, 2014

Cogswell’s curriculum has a strong emphasis on entrepreneurship and helping our students develop the skills they need to build a successful enterprise.  The College offers a degree in Digital Media Management and focuses on entrepreneurial thought, customer discovery, project management and business practices within the expanding marketplace of digital media.

One of the skills that receives lots of attention is how to market your startup. We found this helpful slideshare presentation that walks you through the basics. The offers tips for choosing a market, defining keywords, setting core metrics, choosing social media networks, creating social media content, measuring against benchmarks and much more.

Click here to learn more about our Digital Media Management program.

The 10 Best Pieces of Advice for Aspiring Entrepreneurs

Friday, January 10th, 2014

Over the past year, Entrepreneurs’ series “Startup of the Month” asked successful entrepreneurs what advice they have for others looking to take the leap into the startup world. From ignoring what goes wrong to dismissing some advice and surrounding yourself with amazing people, here is the best advice for aspiring entrepreneurs.

Check out this slideshow presentation to find out what the founders of OrganicLife, Enigma, Zady, Soma, Locu and others have to say.

What piece of advice do you think will be most helpful as you develop your business?

So you Want to Start a Software Company?

Friday, January 3rd, 2014

If this is your dream, you are not alone. As witnessed in here in Silicon Valley and around the globe – the opportunities opened up by mobile apps have made this a popular choice for setting off on your own. This article in Computing Now contains important information to help you start off on the right foot.

Some of the issues covered include:

  • Your most important asset – people
  • Founders don’t see the world the same way as employees
  • It’s ‘our standard contract’ is rarely true
  • Find out what people need, make it, tell them and get them to pay you

What other issues would you like to see discussed about starting a software company?

Should Entrepreneurs Embrace Life-Long Learning?

Friday, December 20th, 2013

This article by Natalie Bracco in Epic Launch supports the premise that continuing to learn is beneficial for everyone but especially entrepreneurs.  She suggests advantages to you can include:

  • Indulge your love of learning – while you may want to take something directly related to your business, you might also consider something like public speaking or web design to broaden your skill set.
  • Making vital business connections – you never know who you will meet during class.
  • Becoming more competitive – continuing your education proves to potential employers and clients that you’re hungry, ambitious, and self-motivated.
  • Earning more money – according to Ms. Bracco, the more you know the more you’re worth.

What do you think about her arguments?