Archive for the ‘Entrepreneurship’ Category

Digital Media Management Students attend the “Next Steps Forum”

Thursday, December 18th, 2014
Cogswell Student DeShawn Davis and Rev. Jesse Jackson

DMM student DeShawn Davis (right) meets Rev. Jesse Jackson (left).

Cogswell College Digital Media Management (DMM) program faculty and students attended the “Next Steps for Technology Forum” which was sponsored by Intel and Rainbow PUSH. Engaging in dialogue about increasing diversity in the employment and supplier pipelines over 300 people including VC’s, entrepreneurs, technology companies and community based organizations. Participants were treated to talks from Rev. Jesse Jackson and upper management from tech companies.

Silicon Valley’s Cogswell College Now Offers Uniquely Immersive Masters Degree in “Entrepreneurship & Innovation”

Friday, December 5th, 2014

Entrepreneurship Masters at Cogswell College

Noted Entrepreneur Shawn Sadowski is Named Cogswell College’s “Entrepreneur in Residence”
Sunnyvale, CA -Cogswell College, a leading educational institution based in the heart of Silicon Valley offering a unique, project-based curriculum fusing Digital Art, Engineering and Entrepreneurship, has revitalized the school’s Masters Degree program in Entrepreneurship & Innovation. Concurrently, noted entrepreneur Shawn Sadowski has been named Cogswell’s “Entrepreneur in Residence,” after Sadowski worked closely with the Cogswell faculty on the Masters program, set to be launched online in January 2015.  The announcements were made today by Dr. Deborah Snyder, President and Chief Academic Officer of the school. Please see:  http://youtu.be/Z0qTNwxaAfo Cogswell is one of only a handful of colleges and universities in the U.S. offering an advanced degree in Entrepreneurship and Innovation. With the addition of Sadowski to the school’s faculty roster, Cogswell becomes uniquely positioned to provide an immersive learning experience, by capitalizing on his years of start-up experience and insight from having interviewed hundreds of entrepreneurs across the United States.

Please see video here: http://youtu.be/Z0qTNwxaAfo

Enrollment in Cogswell’s Masters Degree program in Entrepreneurship & Innovation will be limited to a cohort of 25 students for the Spring 2015 semester, beginning January 20. Interested prospective students should call (855) 361-5930 or visit http://www.cogswell.edu/entrepreneurship/masters.html to apply, while space is still available.

Sadowski made national headlines during the summer of 2014, when he and two colleagues rode bicycles from the west coast of Oregon to the east coast of Virginia to meet with and document the stories of 100 entrepreneurs in 100 different U.S. cities. Much like Sadowski’s cross-country tour, Cogswell’s MA program provides opportunities for students to cultivate and vet their own business ideas by engaging and interacting with real world entrepreneurs. Cogswell students will have the ability to build their own networks of industry professionals, and learn from established business builders who have already paved their way to entrepreneurial success.

The Cogswell MA program has been developed to help students apply entrepreneurial principles and innovative decision-making both in and outside of existing organizations. Many people dream of “firing” their boss and owning their own thriving business. Others want to be more innovative and empowered in their current line of work – or learn skills that will add value to their current employer. This program allows for that flexibility in expanding each student’s careers goals. A Cogswell MA Degree in Entrepreneurship & Innovation, less costly than one might think, is designed to help students develop the qualities and skill sets of successful entrepreneurs, and to directly apply those qualities and skills to achieving their career aspirations.

Said Dr. Snyder, “The Cogswell Master’s Degree program in Entrepreneurship & Innovation is a truly unique and highly interactive one. The program offers students the opportunity to learn and practice concepts necessary to helping them accomplish their career dreams. It provides additional tools to the graduate’s professional tool kit. Our curriculum is designed to motivate students to go out into the ‘field,’ meet and interview entrepreneurs from a variety of fields, and discover how entrepreneurs ‘do what they do’ to make companies successful. In addition to approaching local entrepreneurs, developing relationships, and learning by their example, students will also get a better understanding of how they, themselves, fit into their entrepreneurial ecosystems. Ours is a soup-to-nuts program, one that is certain to help our students plot the course to their own career destinies.”

About SHAWN SADOWSKI<

Shawn Sadowski is the co-founder and CEO of My New Enterprise. He has extensive experience as a successful entrepreneur and business consultant, and during the Summer of 2014, embarked on the adventure of a lifetime, as he and two colleagues traveled by bike from the west coast of Oregon to the east coast of Virginia to interview successful entrepreneurs across the country. The trio passed through 100 cities, interviewing 100 entrepreneurs to film and document their stories.

In addition to My New Enterprise, Sadowski has built two companies and sold them to top leaders in the Transportation and Logistics Industry. He has directed business plan competitions and advised countless entrepreneurs on launching and growing successful ventures. He has held faculty positions at Utah State University in the areas of New Venture Development and New Venture Management. In addition, Sadowski has consulted with numerous small businesses to create strategic execution plans for business expansion and growth.

Sadowski has helped create performance-training systems for corporations, small businesses, and direct sales companies. He is deeply passionate about entrepreneurship and helping others build and grow thriving companies. Sadowski received a BS Degree in Accounting and an MBA from Westminster College.

About COGSWELL COLLEGE

Designed as a “fiercely collaborative, living laboratory,” Cogswell College is located in the heart of the legendary Silicon Valley in Sunnyvale, California. The school is a WASC accredited, four-year institution of higher education with a specialized curriculum that fuses digital arts, audio technology, game design, engineering and entrepreneurship.

Numerous alumni of Cogswell College have secured prominent positions within the entertainment, videogame, technology, computer, animation, and motion graphics industries throughout California and beyond. Several of these alumni have established careers with such high profile companies as Activision, DreamWorks Animation, Disney, Electronic Arts, Pixar, and Microsoft Game Studio. Many other alumni have launched their own creative ventures.

Recent Cogswell alumni were members of the Academy Award-winning production teams which worked on the blockbuster films “Frozen” and “Life of Pi.” Some of the other well-known consumer projects to which Cogswell alumni have contributed include the feature films “The Boxtrolls” and “The Avengers,” and the popular videogames “Call of Duty: Advanced Warfare,” “Halo 4″ and “Battlefield Hardline.”

Additionally, animated short films conceived and produced by Cogswell students have gone on to win prestigious awards, including those presented by the California International Animation Festival, the Colorado Film Festival, the Oregon Film Festival, the Miami Film Festival, the Philadelphia Film & Animation Festival, the San Jose Short Film Festival, and Canada’s International Film Festival.

Cogswell College is located at 1175 Bordeaux Drive, Sunnyvale, California, 94089. For more information, please call 1-800-264-7955 or visit: http://www.cogswell.edu/ <

Contact:

Cogswell College
Rachael Sass
Creative Services Manager
Sunnyvale, CA
408/498-5150
Contact Rachael via email

Contact:
Media Contact for Cogswell College:<
Dan Harary
The Asbury PR Agency
Beverly Hills, CA
310/859-1831
Contact Dan via email

Former Cogswell Alumni Finds Success in the Solar Energy Industry

Tuesday, November 18th, 2014

Former Cogswell Alumni Dean Sala, 52,  has found success in the alternative energy industry. He is both the Founder and CEO of Suntactics, a company that specializes in producing portable Solar Chargers and Solar Panels. Dean’s company and products have been featured and covered by Forbes.com, Mother Earth News, NBC, ABC, CBS, The Mercury News and The San Francisco Chronicle. The following is an interview as it appeared in a November issue of the magazine Kiplinger, Personal Finances, and is credited to Patricia Mertz Esswein.

You worked in high tech?

Yes, for 23 years, 15 of them as a software engineer for Hewlett-Packard. In 2008, HP shut down my whole division, and I was out of a job. I didn’t see myself going back to software, so I returned to school to finish a second degree, in electrical engineering.

Why Suntactics?

Solar power has interested me since I was a kid. When I returned so school, I teamed up with a partner to power a full size glider with solar energy. We worked on other projects, and in 2009 we formed a general partnership to focus on making a portable yet powerful solar panel to charge a phone. In 2010 my partner said, “I don’t think this is going to work,” and left amicably. Since then, I’ve developed three products that can charge devices with a USB connection. I have provisional patents on my designs, and I’ve sold almost 10,000 units, mostly via our website (www.suntactics.com) and Amazon.com. Our chargers range in price from $140 to $240. They’ll charge an iPhone in two hours or less in direct sunlight, as fast as a wall outlet. They’re popular with outdoors enthusiasts, among others.

You made the panels yourself at first?

The cheapest solar panel laminator I could find cost $50,000 and was full size. I needed a pint-size one. So I built my first one out of parts from a pizza oven that  bought at Goodwill. I cranked out 2,000 panels in my garage.

Did you get any outside help?

To perfect my process, I picked the brains of a scientist and a couple of engineering PhDs. But in my previous career, I never saw the sales and marketing end, and now I was trying to run a business. So I appealed to Score [www.score.org a nonprofit group that mentors small businesses]. When I told them I couldn’t keep with with orders, that’s all they needed to hear. I have two counselors- one is an expert in manufacturing and the other in marketing. They helped me find a small manufacturer to produce more units under contract.

How did you finance your start up?

I took out a home-equity line of credit on my house and borrowed about $42,000. More recently, I got a line of credit that’s backed by the Small Business Administration.

Do you make a living?

In 2013, we did more than $500,000 in sales, and I paid myself about $65,000. That’s a lot less than the $100,000 I made at the peak of my career as a software engineer, but because I’m a sole proprietor I can write off a lot of stuff on my tax return.

What’s ahead?

Our next product will charge laptops. I’m gradually bringing production into my own facility because contracting it out is expensive. We need to get into retail outlets. Our products are sold in Batteries Plus stores, but it’s a struggle to get into sporting-goods and big-box stores.

Is your work rewarding?

I’d rather do this than anything else. My customers are my bosses, and I like to make them happy. Plus, I bought a company car: a Chevy Camaro that replaces the ’68 model I sold to go to college and the ’98 pickup I had been driving. It’s my dream car.

Dean’s story is proof that it’s never too late to go back to school or follow and pursue your dreams. All it takes is a bit of patience, hard work, and determination. Congratulations Dean!

Cogswell Presents: Nye Warburton

Thursday, November 6th, 2014
Cogswell College Presents: Nye Warburton
Cogswell Presents: Nye Warburton
Tuesday, November 11th
12:45 – 1:30
Dragon’s Den

Students!
Do you find yourself starting projects that never get finished, or find yourself swimming in awesome ideas and never do anything with them? Come see Nye on Tuesday to learn how to…

Finish it! How to take your creative ideas and finish the project.
Tips from the industry. How to go from idea to final film, or final game, or whatever you are building. A little bit of project management, a little bit of creative advice and a little bit about the business and how to get your work out there.

About Nye:
Nye Warburton is an animator, cartoonist, game designer and artist. His graduate thesis film, Magnetism, landed him in the Los Angeles animation industry in 2004. He spent a decade at studios like Electronic Arts, Sony Imageworks, Fox, Blur, Proof, Digital Domain and  The Third Floor. He has worked on 30+ high budget films including Monster House, Thor, Battleship, Men in Black III and Oblivion. He has had development deals with Fox Animation and Comedy Central, as well working on several independently funded animation and game projects.

Nye currently works as a creative director for start ups, out of his office space in downtown Los Angeles. Visit him online at http://nyewarburton.com

Cogswell College Launches ‘Immersion Experience’ Program

Wednesday, July 9th, 2014

SUNNYVALE, CA — Cogswell College (www.cogswell.edu), an institution that offers a unique curriculum fusing digital arts, engineering, and entrepreneurship, has launched a brand new program, “The Silicon Valley Immersion Experience” (www.entrepreneurship.cogswell.edu/immersion). Now available to entrepreneurs and students on a global scale, Cogswell’s Silicon Valley Immersion Experience program just hosted its first group of participants — a team of entrepreneurs from Turkey. The announcement was made by Dr. Deborah Snyder, president and chief academic officer, Cogswell College.

Spearheaded by John Duhring, Cogswell College’s education technology specialist, five entrepreneurs from the Turkey-based Sabanci University’s “SUCool” Pre-Incubator Program, very recently visited the Cogswell College campus. The group also attended a series of meetings, workshops, showcases, meetups and presentations, including trips to Stanford University, IDEO, and the Institute for the Future; such top Silicon Valley-based companies as Google, Skype, Flipboard, and Eventbrite; financiers and incubators including StartX, the Founder Institute, Hackers/Founders, and Hanhai Investments, and start-ups including Good Eggs, gThrive, NVT, Diya TV, and others.

Read more on Computer Graphics World.

Entrepreneurs: Born this Way

Thursday, April 3rd, 2014

3 Traits Ingrained in as Entrepreneurial DNA


The term “entrepreneur” has become quite the buzzword in recent years. What was once synonymous with starting and managing one’s own business, now has evolved to encompass traits of the trade such as risk-taking and business-savvy. One no longer needs to operate a brick and mortar business to be deemed “entrepreneurial”.

An entrepreneur identifies a need and quickly fulfills it. They are compelled to act without regard to habitual nay-sayers. They see a company or industry lacking in certain areas, and help them problem-solve the opportunities that business owners often times didn’t even know needed fixing.

While the traits necessary to be an entrepreneur can be cultured, the entrepreneurial spirit is more inherent. Classic entrepreneurs possess characteristics that set them apart from the Mark Cuban-wannabes. Here are three of those traits:

Ingenious Problem Solving

At the core, entrepreneurs are able to see a problem, or an area where a company is lacking, and creatively solve it. Creativity doesn’t always equate to iambic pentameter prose poetry. It’s a more of a process or mindset; How to cut off the crusts without using a knife. As much as we hate clichés, “Thinking outside the box” describes entrepreneurs perfectly.

Risks: Forget the Parachute

Risks may be calculable, but not to entrepreneurs. Though failure is not an option to entrepreneurs, it is a distinct possibility However, this doesn’t faze the true entrepreneur, even though the risks are not only monetary; sometimes the entrepreneur is risking reputation as well. Being your own boss means that you make tough decisions without benefit of a parachute.

Could Sell Ice to an Eskimo

Negotiating skills are essential for every business owner. Fear of rejection is not part of the entrepreneur’s genetics. They live by the mantra that “everything is negotiable” IE: leases, sales contracts and salaries, just to name a few. Effective and creative negotiation skills will help save money, and make money to keep businesses running at peak efficiency.

While all of these skills are essential to possess when starting a business venture, schooling helps young entrepreneurs hone in and learn to apply those skills in real life. Cogswell’s Master’s Degree in Entrepreneurship & Innovation teaches how to refine entrepreneurial skills needed to create, establish and grow their own ventures.

2014 NCIIA Papers Feature Cogswell Authorship

Friday, March 14th, 2014

The National Collegiate Inventors and Innovators Alliance (NCIIA) supports technology innovation and entrepreneurship in higher education, and has a membership of nearly 200 colleges and universities from across the country. This 17-year-old national nonprofit organization engages with over 5,000 student & faculty entrepreneurs each year, by helping them to commercialize their concepts.

The NCIIA is holding their 18th annual conference from March 21-22, 2014, right in Cogswell’s backyard in San Jose, California. It is an intensive two-day conference for practitioners of technology entrepreneurship in high education. Conference sessions explore policy, programs, funding and insights into what is happening in higher education today; and how that will impact tomorrow.

Cogswell Polytechnical College is proud to share the 2014 peer-reviewed papers written by our very own Christopher-John Cornell & John Duhring! Topics include Project-based Learning Kickstart Tips, The Metamophosis of Business Plan Competitions, and Crowdfunding: More Than Money Jumpstarting University Entrepreneurship. Follow the links for the full publications.

Visit our website for more information about Cogswell’s Master’s Degree Program in Entrepreneurship & Innovation, the Immersion Program for visiting students and entrepreneurs, or the Kauffman Fasttrac Program.

SuperGenius – One Company’s Journey into the World of Outsourcing

Wednesday, March 5th, 2014

SuperGenius is a new generation of game art studio. A full-spectrum art and animation support studio for video game developers.

SuperGenius started out like many small game companies – with a dream. They wanted to outsource their talent and work with the best game developers in the world. They quickly discovered that someone else would always work for less so had to figure out a way to compete that would allow them to earn a living.

In this article in Gamasutra, Paul Culp, talks about the studio’s first attempt at being an amazing art asset producer and the lessons that helped it become the company it is today. “By taking a more holistic approach to the art and animation, and making sure it worked properly was immensely valuable to our clients. We stopped focusing on mass asset production and instead focused on completion, wrote Culp.”

One of the first lessons they learned was who they did not want to be. Another lesson was, “if you are going to spend a huge chunk of your time doing something, it better be something you believe in. Any endeavor, no matter how profitable it is, will eat you alive if you don’t like who you are while doing it.”

If you have tried to sell your art assets, what lessons have you learned?

Get Your Fat Mobile Apps in Shape

Friday, February 28th, 2014

Some app developers may create their app for love but most also want to bring a little money into their lives as well. Dale Carr, founder and CEO of LeadBolt says with all of the changes that developers in the mobile app industry face, it may be time to get some of the lead out of your apps and make them leaner and meaner.

In this article in DevsBuildIt, he offers realistic and achievable fitness tips to help your app monetization strategy shape up to all it should be in 2014:

  • Trim the fat: Don’t overstuff your app with ads by placing banners in every conceivable place. Think of your user experience first and be more strategic about ad placement.
  • Exercise different muscles: Connecting with your user in different ways is like exercising different muscles. To achieve results and continue to convert energy consistently, switch up your routine and target more than one area. Evaluate the entire usage cycle of your app.
  • Pay attention to your vitals: Resolve to measure your app performance by paying attention to analytics. In the article he offers ideas for app analytics to help you achieve optimal results.

What app monetization ideas have worked for you?

5 Habits of Great Entrepreneurs

Thursday, February 27th, 2014

Entrepreneurs are a special breed – they see what could be and then put their heart and soul into making that happen. They are dreamers who use controlled risk to build their venture. In this article in Inc., Tom Asacker author of the book ‘The Business of Belief,’ talks about characteristics that he thinks great entrepreneurs share. They:

  1. Believe:  Great entrepreneurs believe in themselves keep pushing to achieve their goals instead of going out and getting that ‘safe’ job.
  2. Empathize:  Great entrepreneurs have the uncanny ability to see the world from the perspective of their customers.
  3. Observe:  Great entrepreneurs are observers of human nature and human behavior.
  4. Obsess:  Great entrepreneurs never rest on their laurels or think merely in terms of incremental improvement.
  5. Win:  Great entrepreneurs have a laser focus on winning.

What other characteristics do you think great entrepreneurs possess?