Archive for the ‘Digital Media Management’ Category

Student Entrepreneurs Open Student Store

Friday, February 21st, 2014

Dashiell Sarnoff and Jeffrey Efting talk about their student store project.

While Cogswell makes sure our students understand the theory and fundamentals behind what they are doing, its main focus is on giving students the opportunity to put that theory into practice through project-based learning. Dashiell Sarnoff took the “Basic Building Blocks of Entrepreneurship” class and decided his class project would be to open a student store called, “The Cogswell Armory.” After Jeffrey Efting took the class and became a partner in the project.

From its humble beginnings in a corner of the Associated Student Office, then relocated to a storage closet, the store now has its own room. Listen in to this short video as Dashiell and Jeffrey share what they learned in the process in this short video. Listen in as they talk about the decisions they made to take the store from a tiny corner in the ASB office to a room of its own and the things they needed to consider to make it work.

Check out the Armory’s Facebook page for the latest news.

Backstage Lists Six Great Digital Art Schools

Wednesday, February 12th, 2014

Student team working in Studio E where they are creating a short animation based on a story along with an interactive book version for mobile platforms to deepen the reader’s experience and further immerse them in the story.

An article in Backstage advises actors that developing their ability to create content is a must.  Cogswell College is one of the 6 schools the publication recommends.

With Cogswell’s focus on collaboration and project-based learning, plus strong programs in animation, audio and digital media management, the College is a great fit for performance artists wanting to build their content creation toolkit.

Ultimate Guide to Startup Marketing

Friday, January 17th, 2014

Cogswell’s curriculum has a strong emphasis on entrepreneurship and helping our students develop the skills they need to build a successful enterprise.  The College offers a degree in Digital Media Management and focuses on entrepreneurial thought, customer discovery, project management and business practices within the expanding marketplace of digital media.

One of the skills that receives lots of attention is how to market your startup. We found this helpful slideshare presentation that walks you through the basics. The offers tips for choosing a market, defining keywords, setting core metrics, choosing social media networks, creating social media content, measuring against benchmarks and much more.

Click here to learn more about our Digital Media Management program.

Effective Workflow Tactics for Remote Clients and Collaborators

Thursday, January 9th, 2014

Working on a remote team to complete a project is now the norm rather than the exception. In this article in Designing Sound contributed by Michael Schiciano of Skitch Studio, he shares his insights into working collaboratively and how to avoid some of the logistical challenges that can crop up.

Points covered in the article include:

  • Establishing the Vision and Scope of the Project; Whenever I had issues coming up with ideas in the middle of a project, a very likely culprit was simply not doing enough communication early enough in the project.
  • Detours and Changes; Sometimes these are messaged down from a client.  Other times they are discovered as part of the work itself.
  • Getting the Names Right; Another area you’ll want to make sure gets addressed during the middle of a production are the simpler, smaller details of effective naming conventions.
  • Making the Delivery; The final stages of a project will bring forth another wave of heavy communication, most notably focusing on the details of the submission process.

If you have collaborated on a project remotely, what did you learn in the process?

What Does the Game Design Manager Say?

Tuesday, December 3rd, 2013

Screen shot from the video.

At Cogswell College we focus on learning by doing. While we don’t ignore the theory and principles behind a process, we don’t feel the learning is complete until you’ve actually undertaken a project and put the new skills to use.

The Fall Semester ‘Project Management’ class had to break up into teams and then develop promotional materials that would introduce people to one of Cogswell’s majors. The goal of the mid-term project’s assignment was for the collateral developed to interest people in becoming students at Cogswell. In order to successfully complete the project, students had to organize, assign tasks, set up a timetable, deliver the project and then evaluate their results.

“I wanted the finished piece to show the pride they take in their education, why they are excited about what they are doing and what they are about as students,” said Albert Chen, faculty for the class. “The assignment definitely reinforced the skills they learned during the class.”

This short video highlighting Cogswell’s Digital Media Management degree program and its Game Design & Business Modeling major was completed in two weeks by a team of six students. The students who worked on the project are: Vincent Velo, Andrew Traxler, Eric Tran, Frank Maddox, Oleksandra Keehl and Halsey Herms.

Games Made by Committee – Oh, My!

Tuesday, November 26th, 2013

Here’s a humorous look at the way a game design plan put together by a committee might pencil out. Apparently, the old adage that too many cooks in the kitchen spoils the stew, also applies to other things in life – including implementing the amazing game design you first envisioned.

Maybe if they had gone through Cogswell’s Digital Media Management program majoring in Game Design & Business Modeling, the game might have come together differently.

Have you ever designed by committee? How did that project work out?

Supercell Embraces Failure

Friday, November 22nd, 2013

It’s time to uncork the champagne – not because the company has released another wildly successful mobile game – but because one of their mobile apps failed. The company is responsible for “Clash of the Clans” and “Hay Day” but has also had games that haven’t been as successful.

“We don’t pretend failing is fun — people dedicate their lives to gaming production and sometimes the products get killed — but we get so much from that failure. We analyze and talk about what went well and what didn’t. We pop a bottle of champagne to celebrate what we learned,” said Supercell CEO Ilkka Paananen in this article in Mashable.

In addition to the company’s quirky attitude about failure, it also fosters numerous ways to encourage creativity and innovation within its employee ranks.

What lessons would you like to implement in your business?

David Kim of Animoca Discusses Challenges of Getting Your App Discovered

Monday, October 28th, 2013

In this short video clip from Devsbuildit, David Kim of Animoca discusses his company and how developers can stand out from the rest of the crowd.  Some of his tips include:

  • Even though we operate in a global marketplace, your global needs a local focus.
  • The best indicator of success is to know your audience.
  • The industry has seen an attitude switch from just ‘getting eyeballs on your game’ to ‘how do I make money.’
  • He has seen a tendency for companies to rely on their brands’ popularity rather than the quality of the product being developed.

What do you think is the most important thing you can do to make sure your intended audience finds your game?

Moonbot Animates Chipotle’s ‘The Scarecrow’ Project

Tuesday, October 15th, 2013

Interactive marketing – what exactly is it? We’re hearing the term more and more but over the past few years consumers are beginning to see this concept in action. As reported in Animation Magazine, here’s a great example is the new animated short and game app created by Moonbot for Chipotle Mexican Grill.

Award-winning Moonbot created “The Scarecrow,” campaign that depicts a scarecrow’s fight to ensure that people have a wholesome alternative to processed food. The game is available for free download in the Apple App Store and the short film can be viewed below and at www.scarecrowgame.com.

The game, designed for iPhone, iPad and iPod touch, allows users to visit the animated world and correct the wrongs committed by Crow Foods.

Can you think of other interactive marketing examples? Hint, some of your favorite television shows may have an interactive element.

How to Make Good Decisions Faster

Friday, October 11th, 2013

Do you find yourself analyzing, cross-checking, gathering other opinions and in general, questioning whether or not you are making the best decision possible for your business?

Lee J. Colan, Founder of the L Group, posits in this article for Inc. that business owners can save themselves a lot of time by following the 80/20 rule.

He suggests that first, you should identify the top five pieces of information you need to make the decision. Then select the four that instinctively seem the highest in priority. Now, you will have roughly 80 percent of the information you need and can move forward.

What are the biggest stumbling blocks when you need to make a decision?