Archive for the ‘Digital Arts Engineering’ Category

Behind the Scenes with Toy Story III Video Game

Thursday, February 20th, 2014

Join Sr. Producer, Jonathan Warner, for Toy Story III in this behind the scenes tour of Avalanche Studios – based in Salt Lake City – and the game design process for this video game. The studio pitched creating both a story version of the game and a toy box version of the game. Disney loved the idea and the designers got to work.

Not only do you learn a few fun facts about Salt Lake City but you get to follow the camera through Avalanche Studios and watch some of the development team at work.

How to Create an Effective App Demo Video

Friday, February 7th, 2014

You’ve built a great app that you are sure will have a large audience. The next question is how do you get the word out – you know, market it. Many app developer are turning to demo videos to entice potential users to check it out and from there hopefully download it.

So what are some elements that lead to a successful demo video? According to this article in DevsBuildIt by Sean Casto, CEO of Alliance member PreApps, here are a few tips:

  • Choose your tools carefully
  • Don’t shy away from creativity
  • Harness the power with a strong voice
  • Keep it to the point
  • Hook the viewers

Please share links to any great demo videos you have seen.

Sony Shines in Golden Globe Ad

Monday, January 20th, 2014

Bringing together art and engineering talent.

Sony is running a multifaceted media campaign that harkens back to their early days of innovation and pushing the envelope. They ran an ad during the Golden Globes award show that got to the heart of their philosophy. When I watched the video clip, all I could think was that sure looks like a day at Cogswell College.

They say, “When you combine the artist with the engineers, you get something really new – something special.” The ad went on to say, “when great thinkers combine with great doers, 1 + 1 can equal 3.” So true! Great things happen when you create an environment that encourages – and even demands – collaboration across disciplines.

Walk into any classroom at Cogswell, step into the student lounge or listen to conversations taking place in our hallways – and you know you are in a unique place. Students and faculty are passionate about what they do and are eager to learn from each other.

Our next Open House is February 22. Why not RSVP now and come see for yourself how well we have integrated art and engineering? Step into our world of possibilities.

Cogswell’s MediaWorks Presents its ALearn Corporate Identity Project

Wednesday, November 13th, 2013

Screen Shot from the ALearn Animated Logo Project

MediaWorks, a project-based, learning program in which student teams engage in audio and visual production projects for real-world clients just completed a flagship corporate identity and messaging project for the Santa Clara-based nonprofit, ALearn.

Check out the project on YouTube.

Cogswell College instructors Julius Dobos and Anthony Dias envisioned the concept and are leading the implementation of the MediaWorks program. Utilizing their industry experience, they oversee student-produced works that include animation, live action footage, sound design and original music. The program’s audio and visual production projects involve real-life client meetings, creative brief and concept generation, participation in the approval process and project and time management.

The ALearn media production, just a little over a minute long, included a newly-animated corporate logo, original music and sound design. A preliminary version of the video was previewed and well-received at ALearn’s annual fundraising dinner in October.

“The MediaWorks program is designed to immerse students in the real world process of audio and visual production,” says Anthony Dias, co-leader for the project and digital audio technology (DAT) instructor at Cogswell. “Our students sat down with the client, listened to their vision and asked them questions aimed at guiding the creative process.”

The class meeting about the project.

MediaWorks has created a shift from the college’s standard semesters-long portfolio classes—some of which can take up to 18 months for completion—to 6-8 week deadline-driven client projects where students work in teams of 12-20. Dias and Dobos, adopted this model in an effort to mimic the experience of working for a large creative agency.

“We wanted the students to feel the pressure of the project’s deadlines, just as they would if they were working in a large creative agency,” says Julius Dobos, distinguished lecturer at Cogswell and MediaWorks’ co-leader for the project  “There’s a big difference between creating sound design for movies and sound design for corporate communications, one is entertainment, the other is advertising.”

Dobos has composed movie scores for Hollywood films and admits that most of the students want to work in Hollywood or a big studio environment creating varying forms of entertainment.

Dobos continues, “Our students have the chance to utilize traditional corporate work as a stepping stone to the entertainment field, which is a lot harder to get into directly. Through MediaWorks, they will have big-name Silicon Valley companies in their portfolios that even industry professionals would envy, which presents a huge edge in the marketplace. Not only being ready to work with a major client but showing the results of having done so makes a significant difference on a job interview or when you are launching your own business.”

The goal of the MediaWorks program is to generate sufficient revenue to provide for student compensation and the ability of the audio, engineering and animation departments to make technology purchases as new industry tools become available.

Cogswell is in talks with several high-visibility Silicon Valley firms for media projects for 2014 and has begun work on a yet-to-be announced multinational corporate client project, currently under non-disclosure.

We look forward to sharing the projects with you as they become available.

Double Fine Productions Hosting Fan Day

Thursday, October 17th, 2013

Double Fine Productions has announced that it is hosting a special “Day of the Devs” event on November 2. The event is open to the public and in addition to meeting the great Double Fine crew – which includes several Cogswell graduates – guests will mingle with other indie developers and have the chance to test the company’s new Kickstarter-funded game, “Broken Age.”

Learn more about the event at GamePolitics.com or RSVP at the Day of the Devs website.

Day of the Devs will take place at Public Works at 161 Erie St. in San Francisco from 4-8 p.m. on November 2. The event is free to attend, though no one under 21 will be allowed in, likely due to alcohol being on-site.

Software Testing without Documentation

Monday, October 7th, 2013

Software engineers are sometimes faced with the task of testing a piece of software without any accompanying documentation to help them understand the design of the software. As the title to the Slideshare presentation states: “No Time to Explain! TEST!”

Author, Oleksandr Lutsaievskyi who is a Scrum Master and Agile Coach, shares insights and techniques for making the best of this situation as you work to deliver the results your client needs. Discovery methods include exploratory testing, error guessing and your experience.

Another of the tips Lutsaievskyi offers is that finding and working with the person responsible for the results of the testing is crucial to a successful outcome. This contact is key to helping you understand what is expected from test scenarios, pass/fail and anticipated results. Check out the presentation for additional insights.

If you have tested software without documentation what issues did you encounter?

Cogswell Students Selected for Disney Animation Inspire Day

Wednesday, October 2nd, 2013

L. to R., Robert Mariazeta, Steven Chitwood, Alondra Paco, Colton Fetters and Michael Sardi

On Wednesday, October 3, Disney Animation Studios in Burbank, California is hosting its 5th Annual Disney Animation Inspire Day and five talented Cogswell College students will be among the select few invited to participate. The students taking part in the day-long event are: Steven Chitwood, Colton Fetters, Robert Mariazeta, Michael Sardi and Alondra Paco. The group includes two technical artists and three animators.

For the first time Inspire Day attendees were chosen through an online application process that required them to submit an application, resume, demo reel and letter of recommendation from their faculty. If they had a website, the application asked for links to that as well. Since the application period fell during Cogswell’s break between the summer and fall terms, students who applied had to scramble to get everything in on time.

“For me it was pretty last minute,” said Michael Sardi, “but I had some good 3D work from the Animation in Game class and the Intro to Animation class, some clay models from Sculpture class and some 2D work from an animation project that Robert and I are working on so was able to put my reel together.”

Alondra Paco and Robert Mariazeta faced the same issue. Alondra had a rough reel ready but had to come into campus during the break so she could access Premier Pro in our computer labs.

Steven Chitwood and Colton Fetters had both worked on the most recent film from Cogswell’s Project X animation studio class so were able to populate their demo reels half with material from the film and half with projects they had worked on in various classes. As the two technical artists, Colton focused on compositing and lighting skills while Steven focused on visual effects work.

The group is taking an early morning flight to Burbank tomorrow morning so they will be at Disney by 9:00AM.  During the day students will get a behind-the-scenes look at how Disney films are made, have their demo reel critiqued by industry professionals and a lucky few may be invited to apply for either an internship or job.

They fly back home later that evening and though we know they will be tired – we’re sure that the Disney experience will inspire them! Good luck and we can’t wait to hear how your day went.

Cogswell College: A Microcosm of Silicon Valley

Wednesday, October 2nd, 2013

While many regions around the world have access to talented artists and engineers, groundbreaking marketers, infusions of capital and excellent universities – what is it that makes Silicon Valley so special and difficult to reproduce elsewhere?

It’s not in the water but it does seem to be in the air we breathe. We operate differently in the Silicon Valley and have a very different mindset about how to do business. Words often used to describe this unique area include: entrepreneurial, passionate, future-focused, collaborative, high-energy, innovative, creative, techy, team-oriented and willingness to take a chance.

In an article published in the Washington Post, author Victor Hwang, identifies a key element that is often overlooked. Other regions “focus primarily on its ingredients — its obvious assets, like venture capital, skilled workers and universities. What they have largely ignored is its recipe — the social interactions that turn those ingredients into vibrant companies.”

He goes on to state, “arguably, the most important factor in its success has been the formation of a unique culture — one that allows people with diverse skills, who often don’t know each other, to mix and match: collaborating and trusting in ways that people in other cultures don’t. It is not simply creative destruction, as many observers say. More importantly, it is a process of creative reassembly, as people join forces on temporary projects and then recirculate and recombine for other projects later.”

Cogswell College, located in the heart of Silicon Valley, is a true microcosm of Silicon Valley. Within our walls a true collaborative spirit exists. Students, faculty, alumni and external ventures dive into projects and work together to give them life thus gaining valuable collaboration and teamwork competencies. The groups formed bring a diversity of talents, skills, life experiences and perspectives to the task at hand plus an eagerness to learn and desire to create something extraordinary.

Visitors to our campus respond to the natural curiosity and energy permeating Cogswell’s classrooms and labs as teams tackle whatever challenge is in front of them. Whether you are a student in our Undergraduate program or Master’s program Cogswell encourages its students to create, innovate and apply what they have learned in a project-based curriculum that focuses on delivering market-ready products. Students learn to work on teams that mirror real development teams consisting of artists, animators, audio experts and project managers – with software engineering at its core.

With the ability to assemble multidisciplinary teams from within its programs of study, Cogswell College is uniquely positioned to deliver market-ready projects to partner companies and organizations. A sampling of projects we have collaborated on include:

  • Interactive Logo Designs – Cogswell’s Sound Design class developed new logo treatments for Cogswell (seen at the end of the video posted below) and for two different external partner organizations.
  • Interactive Book – Using the latest industry-standard technology, students are working under faculty guidance to create an artistically stunning interactive book (or whatever text Thomas approves).
  • Mobile game – Prairie Rainbow develops table top games to help younger students learn math concepts. Cogswell students are developing a mobile game version of the company’s Rainbow Squares learning tool.

Cogswell also encourages it students to develop their own projects through and supports their efforts. Original student development projects include: game development, operating student store, 3D printing and audio theater projects.

One of the things that sets Silicon Valley apart from other tech development centers, is the sharing of ideas and expertise. Few days go by without an opportunity to attend meetups, salons, hackathons, live/work houses, clubs and industry-specific events. Most have an open door policy – if you are interested in whatever the topic, stop by to learn and network. There is an accessibility to successful entrepreneurs in Silicon Valley unavailable in other tech regions largely fostered by the area’s culture of sharing knowledge with the next generation of entrepreneurs.

At Cogswell College we bring all the pieces together in one place. Our students have the opportunity to collaborate with other students who possess a diverse range of skills and interests on projects, they have access to Silicon Valley thought leaders and a long history of innovation and cutting-edge education. Cogswell College truly is a microcosm of Silicon Valley.

Check out this video to learn more about how Cogswell mirrors the Silicon Valley ecosystem.

Creating Interactive Books: An Interview with Author, Roxie Munro

Tuesday, September 17th, 2013

Since one of Cogswell College’s newest project-based class involves creating interactive books, we thought it would be fun to hear from someone in the industry. In this interview in Digital Book World, Beth Bacon talks to children’s author and illustrator, Roxie Munro.

During the interview, Roxie shares her thoughts and lessons learned when converting from traditional children’s book author to interactive children’s stories. Roxie talks about making the transition from children’s books to apps, the most difficult thing about this new form of storytelling, the future of children’s books and what advice she has for other creative people in this industry.

Can’t wait to see what our Interactive Studio class creates!