When I heard that a recently-released animated movie had just set the record for all-time worst-opening ever for an animated film in 3000+ theaters, as well as the 7th-worst opening for any film playing in 3000+ theaters, I decided I needed to see for myself why the film was being avoided like the plague. So, I went ahead and purchased a matinee ticket to see Strange Magic, a 3D animated adventure that had been included in the Lucasfilm deal to Disney. So, Disney released it in a notoriously bad month to release movies: January.
To be honest, the trailer was awful. Not only had it been released at the last possible second, it looked like someone had thrown together clips from the film in a way that made no logical sense to the actual plot. Most people who watched the trailer decided that the movie was full of terrible, clichéd jokes and felt completely disorganized. However, there have been plenty of movies with bad trailers that turned out to be decent films, which is why I wanted to give Strange Magic a chance.
The verdict: it was strange. I was cringing in embarrassment and impatience for probably the first 10 minutes of the movie while all of the characters sang seemingly endless love and heartbreak songs. Don’t get me wrong, I love musicals, but the movie went about it the wrong way. The songs were steering the plot, while it should have happened the other way around.
Once the song marathon ended and we entered the Bog King’s domain, the movie picked up a little bit and I found myself enjoying some parts. There was some good character development for Marianne, the main character, in the first part of the story. While she started off as a starry-gazed, lovesick princess, something happens and she changes into a sword-fighting, awesome, disillusioned warrior chick that is grossed out by the mushier things of life, which had me cheering. After some good scenes in Act II, however, the movie reverted to being cringe-worthy and mushy.
Overall, the message of the story was good (everyone deserves to be loved, no matter what they look like), but the kaleidoscope-like scene at the end threw me off and was really too weird to get over. So—it was strange, yet slightly magical in some places, but understandable why the movie had such a bad opening weekend. Despite this, the animation was really impressive, and I was impressed with the color design in many of the environments (not quite as green as Epic). Although the plot wasn’t up to par, visually the movie was more fun. High-five to all the artists involved in this one!
(And still a better love story than Twilight)