Archive for the ‘Digital Art’ Category

Free-to-Play Games on the Rise

Tuesday, March 18th, 2014

Many experts in the game design industry predict that the rising trend in free-to-play games will continue during 2014 and the foreseeable future. Insiders and outsiders alike are of the opinion that free-to-play was just for mobile and browser titles, but that’s not the case.

Some high quality offerings have become available over the last couple of years and with the success they’ve experienced, more are planned. Full games such as Team Fortress 2, League of Legends, PlanetSide 2, and Star Wars: The Old Republic have all launched on the free-to-play platform.

There are definitely pros and cons to free-to-play. On the positive side, people can try the game and play for extended periods of time before spending money. Casual gamers can enjoy playing without paying monthly fees. It offers a cheap entertainment alternative.

The flip side is that free isn’t free in a lot of cases, and it’s difficult to tell when you first start playing how much it will cost to maintain interest or stay competitive because many players will choose to add options. Some options give players a competitive advantage, hence the allegations of “pay to win,” and many players are willing to buy anything and pay any price to win.

How game designers make money with free-to-play games

It seems counter-intuitive that a game designer would make money for a free game, but they can actually make more money if done correctly by offering it for free rather than a pay-to-play model.

Through micro-transactions, (generally $1-$5) game designers make options available to enhance the player’s experience. Some purists decry this as “pay to win,” but many of the things you can buy in the cash shop are cosmetic options to differentiate players from each other.

Free-to-play games also monetize through advertising. Many have ads that pop up during breaks; in-game advertising banners placed throughout the game simulate advertising at sporting events. In-game adverting affects the game as little as possible.

It’s estimated that the free-to-play version of Team Fortress 2 generated 12 times the revenue of its subscription counterpart. So if it’s done well, game designers will find the free-to-play platform very lucrative.

As a consumer, do you use free-to-play games, or spend a little extra to enjoy an ad free gaming experience?

An Inside Look at Creating Digital Art

Friday, March 7th, 2014

Listen in as Cogswell Digital Art & Animation student, Jennifer Hicks, talks about her creative process and what her art means to her.

(If your machine does not support flash, please view the video here.)

SuperGenius – One Company’s Journey into the World of Outsourcing

Wednesday, March 5th, 2014

SuperGenius is a new generation of game art studio. A full-spectrum art and animation support studio for video game developers.

SuperGenius started out like many small game companies – with a dream. They wanted to outsource their talent and work with the best game developers in the world. They quickly discovered that someone else would always work for less so had to figure out a way to compete that would allow them to earn a living.

In this article in Gamasutra, Paul Culp, talks about the studio’s first attempt at being an amazing art asset producer and the lessons that helped it become the company it is today. “By taking a more holistic approach to the art and animation, and making sure it worked properly was immensely valuable to our clients. We stopped focusing on mass asset production and instead focused on completion, wrote Culp.”

One of the first lessons they learned was who they did not want to be. Another lesson was, “if you are going to spend a huge chunk of your time doing something, it better be something you believe in. Any endeavor, no matter how profitable it is, will eat you alive if you don’t like who you are while doing it.”

If you have tried to sell your art assets, what lessons have you learned?

Fonts to Amaze and Inspire

Tuesday, March 4th, 2014

If the creative design side of your brain needs a bit of stimulation, here is a bevy of typographic designs to inspire and amaze. Designers from around the world post their work on Behance and this image article in Creative Blog offers up 25 of what they consider the best.

In addition to the truly awe-inspiring creations, the piece tells you a little about each artist and links you to their websites so you can check out more of their work.

For instance, the design above was created by “Alex Trochut, a typographer and graphic designer based in Barcelona. He has worked as a freelancer since 2007 and gained clients such as Pepsi, Wallpaper* and Audi. His experimental style has earned him critical acclaim from across the board and with a philosophy of ‘more is more,’ his array of work is a perfect example of embracing the endless spectrum of font formats.”

Do you have a favorite?

An Interview with Tim Heath, New Director of Cogswell’s Project X Studio

Wednesday, February 5th, 2014

Tim Heath, Director of Cogswell's Project X Studio

Question:  Tell us a little about your background.

Tim:  I earned my Bachelor degree in Business Administration and an Art Minor from James Madison University. After graduation I was in marketing planning to focus on the creative side of advertising but when I did an internship at an advertising agency in Richmond, Virginia, I felt more comfortable with the production side of things – posting commercials and doing a little bit of effects work.  After graduation this led me to a company that was doing this kind of work. They were all Silicon Graphics – really expensive machines and state-of-the art software – but it was for government entities, three letter words basically, and while really interesting work but with security clearances none of my work was going to see the light of day. I met my future wife in college and she was from New York. My goal was to get into film or television and more opportunities existed in New York so we moved up there.

Question:  So how did you move from advertising to film?

Tim:  I did some freelance work for ABC and eventually landed a job with Post Perfect, a big post-production house. Still all the film work was mostly being done in California and I figured that was where I eventually wanted to end up. However, life doesn’t always go in a straight line. I got my first film-gig job with Square Pictures in Hawaii where I was Lead Animator for “Final Fantasy: The Spirits Within.” When that studio closed, I got my chance to move to California. I got a job with Electronic Arts as Animation Supervisor.

Question:  That’s still not film work, so how did this help you achieve your goal?

Tim:  Well, Final Fantasy: The Spirits Within was the first feature film I worked on; I then worked on a short film for the Wachowski Brothers’ Animatrix series before Square Pictures closed. It’s also when they were trying to do a lot of film work in video games, trying to push the technology in games themselves and trying to push storytelling in games. I have game credits for Lord of the Rings and The Godfather.

Question:  When did you get your film break?

Tim:  From Electronic Arts, I had the opportunity to go to ILM and work on “Pirates of the Caribbean 2: Dead Man’s Chest,” as one of the senior animators but it was a huge crew. So I just kind of came in and did my shots and it was a great experience because that’s exactly the kind of movie I wanted to work on when I first got into the mix. Back when I saw Jurassic Park, I thought, “That’s what I want to do. I want to work at ILM.”

Question:  Why did you leave ILM?

Tim:  After that show, one of the short films I had made entitled, Lagerheads, while I was on my own caught the attention of some guys at Nvidia. They we remaking some rendering software and asked me to come on board to make short films for them using their rendering software.  To me that was like the dream job part two where you go in and you get to make whatever you want, within reason, whatever you want and plus I was with some of the brightest guys in the industry doing rendering. That’s what I would like to eventually do at AMD where I am now – to make short films.

Question:  So what made you decide to teach at Cogswell College?

Tim:  It hasn’t gone that way just yet at my day job but I have this bug of still wanting to make short films and the chance to do that is one of the reasons that brought me to Cogswell.

Question:  Tell us about your work with the Project X Studio at Cogswell.

Tim:  As you know, this will be the fourth film to come out of Project X. Two did quite well in the film festival circuit and the third, “Driven” is just getting started but I’m sure it will do well too. I’m working with a team of about 18 students right now and I think we’re going to be able to get something really nice done. The goal is to have the film ready by early 2015 – about 1 year from now. The students are all very eager to work hard to make something incredible. While I brought a story, I’m also involving the students in helping develop the story. I brought the characters and an outline of what I think we can accomplish. Right now we’re going over story beats and revising it. We have a little story team of four or five of the students and we’re pounding it out and adding things and taking things out and making it better together as a group. I’m also not the only faculty who is mentoring students. David Perry is animation lead, Kong Vang is lead concept design and Rob Garcia is overseeing the pipeline, rigging and modeling issues. Richard Schimpf is consulting on the story development. Finally Julius Dobos will lead the audio portion of the film when we get to that point but we’ve consulted with him to give him a frame of reference for the eventual music and sound effects we’re going to need. I’d like to utilize all the great talent we have at Cogswell.

Question:  So what is it like to be a student working in the Project X Studio?

Tim:  Even though we just got started, you don’t walk past the Project X room without seeing people in there working and diving into it. Because we are using different software than previous films, they’re learning new software.  We’re rendering with V-Ray and composting with Nuke. They’re also learning fur technology. The goal is to push the look of the film we are making.

Question:  Any other plans for the project?

Tim:  As we develop the story and are a little further into the production pipeline, I’d like to be more open about the project and let everyone know what we are doing. I think it would be fun for everyone on campus watch it develop. Maybe we can even put up a production blog so people can follow our progress.

Question:  Any final thoughts?

Tim:  I’ve led teams of animators but never led a team of students so this is really exciting for me. I want us to learn from each other and produce a film that we will all be proud of. Given the amazing work done by students in the past, I think we will create something incredible together.

Learn more about our Digital Art & Animation degree program.

Cogswell Student Interns as Graphic Designer for Tampa Bay Buccaneers

Tuesday, February 4th, 2014

Aston with his Merceds Benz poster design.

Aston Majors knew he wanted to complete an internship before he left college but had no idea it would lead to such an exciting opportunity. In his wildest dreams he hadn’t imagined interning for the Tampa Bay Buccaneers.

“I found a site called TeamWork Online that all of the major professional sports teams use to recruit staff,” said Majors, “and signed up. I saw on the job board that the Buc’s needed a graphic design intern and applied.”

The Buc’s called, interviewed him, reviewed his work and Aston was on his way to Tampa Bay. Though it was not a paid position, he feels that what he learned on the job will pay big dividends in the future. In fact, his supervisor at the Buc’s asked him to stay in touch and the Banana Republic offered him a graphic design job but Aston said he has to finish school first.

Aston spent the Fall term doing his internship, working full-time with the Marketing Department and tackling a variety of design projects.

“I got to go to meetings and present my work,” said Majors. “It was a great learning experience and I found out I really liked the process. My advice to all students – don’t leave school until you have done an internship. It will make a big difference in your career and you will make a lot of connections.”

Aston will graduate this summer in Digital Art & Animation with a concentration in Entertainment Design.

Cogswell Faculty Shares His Expertise with DreamWorks Artists

Tuesday, January 28th, 2014

Even professional artists who are at the top of their game still have things to learn. Cogswell faculty, Thomas Applegate, brings inspiration and a new perspective to the artists who take his workshops through the Artistic Development Office.

Applegate designs the workshop content to meet DreamWorks goals which typically focus on expressive narrative and character design and expression. Most of his workshops run for 6 weeks and average 15 to 25 participants.

Some of the classes he has taught include: Character Development, Character Sculpture and 2D Water color Character Portrait. His most recent class was Character Expressions.

“When you teach a class to professional artists,” said Applegate, “the expectations are really high. It requires a lot of energy on my part to make sure I challenge them. But on the other hand, these very talented artists come in with lots of humility and are eager to learn. I feel honored that they approach our time together with that attitude and do my best to reciprocate.”

Thomas is an Assistant Professor in the Digital Art and Animation program at Cogswell and is the Director of the Studio E project class.

The Art of Teamwork

Tuesday, January 21st, 2014

Collaboration is a work you hear all the time. It’s become a buzz word but its meaning has become diluted through constant use.

Here at Cogswell College we don’t just say it, we do it. In our Digital Art & Animation degree program students develop the fundamentals of design, form and stretching their imaginations but they also focus on building their team work skills. Our project-based learning environment helps them understand what it means to work with other for a common goal.

In this short video, student Katie Fortune, describes her experience not only developing her talent but what it’s like to work on a project with other students.

“They will ask me about my artistic opinion sometimes and I’m really honored when they do because there are some really artistic, creative people on my team.”

Sony Shines in Golden Globe Ad

Monday, January 20th, 2014

Bringing together art and engineering talent.

Sony is running a multifaceted media campaign that harkens back to their early days of innovation and pushing the envelope. They ran an ad during the Golden Globes award show that got to the heart of their philosophy. When I watched the video clip, all I could think was that sure looks like a day at Cogswell College.

They say, “When you combine the artist with the engineers, you get something really new – something special.” The ad went on to say, “when great thinkers combine with great doers, 1 + 1 can equal 3.” So true! Great things happen when you create an environment that encourages – and even demands – collaboration across disciplines.

Walk into any classroom at Cogswell, step into the student lounge or listen to conversations taking place in our hallways – and you know you are in a unique place. Students and faculty are passionate about what they do and are eager to learn from each other.

Our next Open House is February 22. Why not RSVP now and come see for yourself how well we have integrated art and engineering? Step into our world of possibilities.

Popular Disney Characters Head Off to College

Monday, January 6th, 2014

Spanish artist, Hyung86, put together 18 sketches of what Disney characters might look like if they had gone to college and shared them on Smosh. Through their dress and mannerisms he also assigned them character traits as he envisioned how they might have behaved as college students.

Do you have a favorite? We’d love to see your sketches of what these characters might look like if they attended Cogswell College. Feel free to post them here.