Archive for the ‘Audio Production’ Category

Cogswell Kicks Off 2nd Annual After School Program with San Jose’s Independence High School

Thursday, November 20th, 2014

COGSWELL COLLEGE KICKS OFF 2ND ANNUAL “AFTER SCHOOL PROGRAM” FOR FALL 2014 IN CONJUNCTION WITH SAN JOSE’S INDEPENDENCE HIGH SCHOOL

Sunnyvale, CA, November 10, 2014 – Cogswell College, a leading educational institution offering a unique, project-based curriculum fusing Digital Art, Engineering and Entrepreneurship, has just commenced its 2nd Annual “After School” program with 48 students currently enrolled.

Cogswell College designed this program in conjunction Mr. Jack Aiello a senior instructor with San Jose’s Independence High School. The After School program represents a shared endeavor between Cogswell College and Independence High School, and is made possible for the high school through a five year grant from Goodwill to Independence High and Cogswell’s support of providing free instructions and usage of their studios and equipment.

The Cogswell After School program will run for eight weeks, and offers courses in the areas of Digital Audio, Digital Animation and Game Design. This unique program engages students in a project-based learning environment led by Cogswell faculty, and features classes modeled on a redesigned Cogswell curriculum – one that is specifically suited to meet the needs of high school students.

Abraham Chacko, Cogswell’s VP of Admissions & Marketing, and facilitator for the After School program, said, “The teenagers who attend Independence High School are from the Silicon Valley, so when they realize that we are offering custom designed classes to them in digital animation, game design and digital audio, their ears really perk up! They know that future jobs within companies like Disney and Pixar might be within reach, if they have the knowledge and exposure to these digital art forms early in life.”

“We are delighted to be in the second year of this program. Last year, the response to this wonderful program was terrific. We had 50 students participate in 2013,” Grettel Castro-Stanley, Independent High School’s Principal said. “Those students reported back to us that they learned a lot, were inspired and encouraged, and had a great deal of fun in the process.”

Independence High School’s Jack Aiello is a “Project Lead The Way” – trained instructor who teaches Introduction to Engineering Design at Independence High. He is also a coordinator of that school’s pre-engineering program, Space Technology Engineering Academy Magnet (STEAM). He serves as the faculty facilitator for the Cogswell After School program in tandem with Chacko.

“Running an after school class with 20 students at Cogswell, working in a project-based environment, is far more advantageous than the more traditional teaching model that involves lectures or video presentations at the front of a classroom of 35 or more students,” says Aiello. “The hands-on computer and audio equipment, programming tools and industry-experienced instructors that Cogswell offers us are a tremendously valuable resource. The partnership with Cogswell allows our students an exciting peek into the ‘behind-the-scenes’ world of the digital creative arts, and gives them a leg up into the super competitive, post graduate world of securing creative jobs in the digital space.”

ABOUT INDEPENDENCE HIGH SCHOOL:

Located in San Jose, CA, Independence High School is one of the largest high schools in Northern California. With a student body of approximately 3200 for the 2014-2015 year, Independence is also part of the East Side Union High School District. The high school is one of about 400 State of California school participants in the California Partnership Academies (CPA) program. The program stresses rigorous academics and career technical education, with a career focus. Schools involved with the CPA program boast the highest graduation rates (95%) in the state, attributing this to their focus on pre-engineering and technical education programs and smaller learning communities.

For more information on Independence High School, please see: http://www.ihs.schoolloop.com/

ABOUT COGSWELL COLLEGE:

Designed as a “fiercely collaborative, living laboratory,” Cogswell College is located in the heart of the legendary Silicon Valley in Sunnyvale, California. The school is a WASC accredited, four-year institution of higher education with a specialized curriculum that fuses digital arts, audio technology, game design, engineering and entrepreneurship.

Numerous alumni of Cogswell College have secured prominent positions within the entertainment, videogame, technology, computer, animation, and motion graphics industries throughout California and beyond. Several of these alumni have established careers with such high profile companies as Activision, DreamWorks Animation, Disney, Electronic Arts, Pixar, and Microsoft Game Studio. Many other alumni have launched their own creative ventures.

Recent Cogswell alumni were members of the Academy Award-winning production teams which worked on the blockbuster films “Frozen” and “Life of Pi.” Some of the other well-known consumer projects to which Cogswell alumni have contributed include the feature films “The Boxtrolls” and “The Avengers,” and the popular videogames “Call of Duty: Advanced Warfare,” “Halo 4” and “Battlefield Hardline.”

Additionally, animated short films conceived and produced by Cogswell students have gone on to win prestigious awards, including those presented by the California International Animation Festival, the Colorado Film Festival, the Oregon Film Festival, the Miami Film Festival, the Philadelphia Film & Animation Festival, the San Jose Short Film Festival, and Canada’s International Film Festival.

Cogswell College is located at 1175 Bordeaux Drive, Sunnyvale, California, 94089. For more information, please call 1-800-264-7955 or visit: http://www.cogswell.edu/

Contact for Cogswell College:
Rachael Sass
Creative Services Manager
Sunnyvale, CA
408/498-5150
rsass@cogswell.edu

Media Contact for Cogswell College:
Dan Harary
The Asbury PR Agency
Beverly Hills, CA
310/859-1831
dan@asburypr.com

Low-Budget Projects Offer Promising ROI Thanks to Digital Technology Advances and Creative Marketing Strategy

Tuesday, May 6th, 2014

Low budget film and animation productions utilize every means possible to get the job done, all the while watching every penny.  Filmmakers often tell stories of their earlier work, from casting parents and friends, to shooting in their neighbor’s backyard.

However, within the last ten years we’ve seen a jump in the quality of low budget projects as well as higher profits. The 2009 box office hit Paranormal Activity was filmed on a budget of only $450K and brought in over $89 million in profits. That’s a 19,849% return on investment!  This is all thanks in part to smart viral marketing campaigns, as well as creative editing via digital technology.

Independent filmmakers and animators are able to create projects more cost effectively compared to the big name studios. Since their projects are low budget, an independent project can afford to fail, compared to a major motion picture company flop that could cost millions.

In the case of Paranormal Activity, we saw a highly creative viral marketing campaign based on sounds and reactions that fed off human curiosity. Online trailers showed clips of the audience’s reactions of sheer terror, paired with strategic sound design. Digital Audio was key in adding to the fear factor to the preview. This drove traffic into the theaters and proved to be another contributing factor to the project’s success.

Cogswell College offers programs in Digital Art and Animation designed to prepare students for careers throughout the entertainment industries. Cogswell also offers programs in Digital Audio Technology, which provides project-based instruction for a wide range of professional audio fields by developing skills in sound design for film and other areas. Both areas are key for independent low-budget projects to become box office hits.

Sound Design: An Ear for Detail

Thursday, March 27th, 2014

Crash, Bang, Boom, – Snap, Crackle, Pop – Slam, Bam, Shazam – Not only are these onomatopoetic, but also harmonic gold to sound designers and editors alike. Sounds often make or break video content, and knowing what works takes more than just a keen ear for detail. Sound designers combine the art and science of sound to create the perfect fit for television, film, and video game content.

Editor vs. Designer

Recently, the lines between a sound director and that of a sound editor have been blurred. The major difference being that a sound director is a glorified editor of sorts. A sound editor is responsible for the existing sound – i.e. editing of the dialogue syncing, and removal of extraneous background noise.

On larger budget productions a sound designer is brought in to not only oversee the work of the sound editors, but is also responsible for crafting new sounds – i.e. laser gun fights, cars exploding, tornado wind storms, etc.  Sound designers are also responsible for creating the overall emotional atmosphere of the scene. What sound additions/subtractions would create more tension, suspense, or comedy?

Job Description

Sound designers tend to work long hours with strict deadlines. Depending on a production’s budget, sound designers may start their work months in advance of filming. There is a large level of strategy and organization required in order to conceptualize the production in its entirety. A sound designer must forecast and plan out what sounds he or she will have to create, verses what can be shot organically.

A vast technical knowledge is required in order to digitally create, mix, edit, and distort sound. Sound effects are then layered into the production along with dialogue and music. On the flip side, a vast creative knowledge is also required for designers to fashion new sounds where one had not yet existed. Designers get innovative, and use everyday objects to create new sounds – i.e. crunching cellophane to imitate a fire crackling, or flexing a large sheet of aluminum to replicate thunder.

Sound design is a highly competitive area, and jobs are based on experience. Education is vital to develop an ear for detail. Interested in a career in sound editing or design? Check out Cogswell’s Digital Audio Technology program to develop and fine tune your skills!

Sound Design Student Brings Animated Clip to Life

Thursday, March 20th, 2014

Sound Design student, Maya Rybold, left her culinary arts dreams for Cogswell’s Digital Audio Technology degree program. We asked Maya to talk about her creative process while adding sound to an animated clip for a class project. Watch the video below for a peek into what it takes to bring an animated clip from the movie ‘Ratatouille’ to life with the implementation of music and sound effects.

Have a comment or question for Maya? Submit responses below.

Get Your BEAT On in the Electronic Music Competition

Wednesday, February 19th, 2014

Cogswell Digital Audio Technology student, Daniel McFarren, has put together a unique final portfolio project – a competition designed to spotlight the very best electronic musicians in the Bay Area. The final field will consist of five artists who will complete challenges to inspire creativity and innovation.

From on-the-spot creation of interesting loops to full-on song production, to live performance in front of a club audience, artists will have the chance to prove themselves as worthy beatmakers. A panel of leading industry judges will put the artists to the test, critique their work and scrutinize their style. The ultimate champion will have the chance to headline at a Bay Area club event.

When asked, why this particular project instead of something else, McFarren replied,

“There is this vast population of talented musician/DJs, just waiting for their chance to get up on stage and show everyone in that club the cool stuff they figured out through many sleepless nights in front of a laptop, hunched over a MIDI controller. The creativity of these artists came from the disparity between their musical inspiration and the lack of of technological resources available to them. It is, in fact, the non-optimal conditions of music composition that drive the creativity that fuels the evolution of Electronic Music. This, I believe, is why we are seeing such a flourish of unique EM music from ‘bedroom producers,’ who scrimp and save the meager income from their day job to get he very basic tools needed to make the music that drives them. With the help of my good friend and Co-Creator for the show, John Buell, we have made an attempt at translating this evolutionary drive into the form of a competition, where those artists who have that creative spark get the chance to be noticed, and possibly jump up on stage next to that headliner that helped inspire them in the first place.”

Submissions must be in by March 3 and interviews will be held during the week of March 9 at Motiv Nightclub in Santa Cruz to select the five competitors.

For additional information and submission details, visit BEAT.

Backstage Lists Six Great Digital Art Schools

Wednesday, February 12th, 2014

Student team working in Studio E where they are creating a short animation based on a story along with an interactive book version for mobile platforms to deepen the reader’s experience and further immerse them in the story.

An article in Backstage advises actors that developing their ability to create content is a must.  Cogswell College is one of the 6 schools the publication recommends.

With Cogswell’s focus on collaboration and project-based learning, plus strong programs in animation, audio and digital media management, the College is a great fit for performance artists wanting to build their content creation toolkit.

Audio Fills Us With a Sense of Time and Place

Wednesday, February 12th, 2014

As you listen to the sound of wind in the trees, the gentle burble of a nearby stream or the chirp of birds, you might physically be sitting in your living room but mentally you are far away. In this beautifully written article in Gamasutra by Sound Designer Damian Kastbauer, you are given the opportunity to take a look at his vision of the future of interactive audio experiences.

Sound has the ability to put us in a specific time and place associated with that sound. In the article he says, “I remain lost in thought as the sound of rushing water catches my memory. My mind is transported to a sunny day from my past. A reunion has brought family members together…”

The piece is an introduction to his Oxford Handbook of Interactive Audio (due 2014) in which he imagines the ability to synthesize the long-ago sounds of earth circa 2012 and the technology it took to get to this point. “It was during this time in simulation technology that our industry was just beginning to iron out inconsistencies inherent within the burgeoning field of procedural audio, synthesis, and the advanced manipulation of dynamic sound: baby steps toward the expansive fully realized simulation I’m testing today.”

Can you think of a time that sound has taken you to a different time and place?

Sound Designing for the Video Game Tearaway

Thursday, January 30th, 2014

Fascinating commentary by Kenny Young, Head of Audio at Media Molecule, gives you an inside look at the joys and challenges of designing sound from the bottom up for a video game in this article in Designing Sound. He discusses his work on Tearaway and offers several opinions about creating the audio for video games in general. For instance:

“Those of us who work in games have a massive advantage over those who work in traditional linear media – even if audio tends to be brought in later than other disciplines, the constant iteration and flux of a game during development provides opportunities for audio to influence the project.”

“If there is one thing that is missing in the early stage of a game’s development it is well-defined and reliable context, even more so when developing a new intellectual property from scratch… There is a leap of faith required whereby you need to let go of creating anything coherent and embrace your inner incompetent audio designer – kiss goodbye to doing any work that chimes on multiple levels. It’s like being a beginner all over again, only more painful because you have the curse of knowing what it feels like to do good work.

“Sounds thrown at a prototype by a programmer are not going to develop and improve over time which prevents a more sophisticated audio aesthetic from emerging.”

The article includes samples of work throughout to demonstrate the techniques used or solutions developed. He also talks at length about the decisions that went into creating what seemed like a simple idea – give players the chance to touch the record to make the music stop, scratch the record to scratch the music and have fun doing so – but it wasn’t as simple as it sounded.

After reading the piece do you agree/disagree with any of his ideas?

Programming the Video Game “Wizard’s Prison”

Thursday, January 16th, 2014

Video game creation has a lot of moving parts and the need for people with specialized skill sets – producers, game designers, artists, animators, programmers and sound designers. At Cogswell College we offer specialized degree programs in each of these areas and bring teams of students together to work on projects.

Our Game Studio project-based class spent a semester building a video game. The result was Wizard’s Prison – a retro shoot-em-up PC game where you play as the evil wizard and escape the dreadful prison.

Recent grad, Kaleb Grace who was a Digital Audio Technology major, was the programmer on the team. In this short video he talks about how sound impacts the player’s experience and the types of programming challenges he faced to achieve the results the team wanted.

Kaleb also just released an album, “Monocle Man Original & Arranged Soundtrack” from other projects he worked on while at Cogswell. Click here to learn more about our Digital Audio Technology Program.

A Glass Symphony Through the Eyes of Google Glass

Thursday, December 19th, 2013

If you have ever wondered what the musical world might look like from a different perspective, this pair of videos gives you the chance to view two different musical performances through Google Glass.

The two videos in this piece in Create Digital Music let you see music through the eyes of first a performer and then a conductor. In “Glass through Glass,” you hear a beautiful, ethereal ensemble of wine glasses resonating in harmony by Alexander Chen. In the second video you see Cornell conductor and professor, Cynthia Turner, using Google Glass as a point-of-view camera.

Did either of these videos make you feel more like you were part of the action?