Crowdfunding in Game Development

Video games are often developed under larger publishing companies, or produced by developers themselves as independent titles. However, the new trend of crowdfunding puts gaming in the hands of the consumer rather than designer. Gamers can choose to fund the games they find interesting and are genuinely excited to play.

The crowdfunding model received significant attention in the video game world with the success of “Double Fine Adventure”, a point-and-click adventure game that earned more than $3 million via Kickstarter in excess of the initial $400,000 funding request.

Crowdfunding allows independent developers the means to create a desired product and also creates a consumer-fueled marketing strategy. Social Media is key with crowdfunding. Titles that don’t generate enough buzz won’t reach their initial funding requests. A little less than half of video game crowd-funded titles successfully obtain their target funds.

Knowledge about these strategies are key to game designers. Cogswell College offers programs Game Design & Development that gives aspiring designers the art and engineering skills necessary to produce quality content that consumers demand. Cogswell also offers their Masters in Entrepreneurship and Innovation, a comprehensive program for students to learn the entrepreneurial skills needed to create, establish and grow their own ventures. These skills key to a successful game designer.

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