Moonbot Animates Chipotle’s ‘The Scarecrow’ Project

Interactive marketing – what exactly is it? We’re hearing the term more and more but over the past few years consumers are beginning to see this concept in action. As reported in Animation Magazine, here’s a great example is the new animated short and game app created by Moonbot for Chipotle Mexican Grill.

Award-winning Moonbot created “The Scarecrow,” campaign that depicts a scarecrow’s fight to ensure that people have a wholesome alternative to processed food. The game is available for free download in the Apple App Store and the short film can be viewed below and at www.scarecrowgame.com.

The game, designed for iPhone, iPad and iPod touch, allows users to visit the animated world and correct the wrongs committed by Crow Foods.

Can you think of other interactive marketing examples? Hint, some of your favorite television shows may have an interactive element.

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