It may have seemed like a great idea at the time – like the Marriott Hotel marketing campaign on 9/11 anniversary where they offered complimentary coffee and muffins to guests from 8:45 to 9:15AM “in remembrance of those we lost” but in retrospect, we’re sure they wished they’d passed that one up. The public reaction was not pretty.
Adweek reported on a panel discussion hosted by JTW of elite advertising executives who talked about some of the mistakes they made over the years and what they, as creatives, learned from them. Some felt their flops were great lessons in humility, putting things in perspective and making sure the ad resonates with the target market. There are some entertaining video clips included in the article.
Which of these insights is most helpful to you?